Matt Ryan Email & Phone Number

St. Louis, Mo

Mission Media | clients included:Louisville SluggerFirst Finish, LLCHavas Helia | clients included:Loews HotelsAutoZoneAinsley & Co | clients included:Greenspring WealthClearview GroupHawkins ElectricalOxford FinanceIndependent Contracting | clients included:Scotts Miracle-Gro (ongoing)Cycle Gear Pandora Jewelry Little Black Book In House Juice LT Career Staffing Raven Environmental ProductsArthritis Association Durastone Masonry American Red Cross

Baltimore, Maryland Area

- Develop and maintain brand voice for this online sustainable home goods start-up (as a team of one)- Write all external communications, from product packaging to POS marketing to catalogs to social media- Manage freelance writers as needed- Partner with every department to assure we’re telling the most consistent, accurate, compelling and on-brand story possible

Columbus, Ohio Area

- Managed and coached a team of 4 Copywriters, setting clear objectives for development - Developed, managed and owned “HAPPY” in the brand voice for America’s #1 specialty fragrance retailer ($3 billion brand) and America’s favorite body care, hand soap and candle collections- Partnered with Art and Visual managers to WOW customers with fun, engaging and irresistible-to-pass-up shop themes for all 1,600+ stores (16+ themes/launches per year, from concept to execution)• Lead all 16+ themes/fragrance launches per year from concept to release, including POS marketing for 1600 stores, direct mail, in-store videos & music, look books, promotional layers, reactive marketing & brand building projects

Columbus, Ohio Area

- Managed and mentored 1 Junior Copywriter - Managed 3 additional Copywriters, by assignment- Co-led body care and hand soap brand restages, high-profile tests, wall marketing reinvention and Semi-Annual Sale rebranding

Columbus, Ohio Area

- Wrote copy for fragrance launch concepts, in store marketing, direct mail, events, tests, social media and special projects - Streamlined processes for merchant creative requests, wall marketing strategy, marketing iterations and project routing

Columbus, Oh

• Wrote, directed, edited & acted in multiple filmed comedic sketches• Performed live improvised plays & games (2-time Columbus Improv Wars champions, 4-time runners up)

St. Louis, Mo

- Wrote and ensured accuracy for products, trends and special events in catalogs, look books and newspaper inserts for a 9 state region

St. Louis, Mo

- Wrote recruitment marketing materials and concepts for web banners, POS signs and bus billboards