Overseeing audience intelligence critical to informing client strategy for Fortune 100 pharmaceutical clientsEstablished a practice that grew from a single individual to over two dozen team members creating best in class deliverables across social and market intelligencePitched new business and contributed to new business pitches garnering over two dozen clients for audience intelligence work and beyondCreated enablement services deliverable that provides best in class social intelligence results for agencies, clients, and vendors alikeCharged with onboarding, maintaining, and researching cutting edge data analytics tools including implementing AI based functionalityTrained on AI and use in cloud versus on prem within Windows, Linux, and Mac

Oversaw the growth of the social listening practice into its own standalone department and becoming a crucial part of our strategic research company wideCreated outline for first enablement services deliverable at the organization with our largest clientOversaw transition of social listening practice into its own department with budget and resourcesEvaluated, contracted with, and maintained relationship with social intelligence tool vendors to create a tool stack that could gather social data comprehensively and responsiblyCreated policy for data governance, security, and handling department wideImplemented project management tools to give us vital statistics into department and make the case for its growth

Worked to be a change agent to integrate social listening further across internal stakeholders and client teams, as well as set the foundations for the practiceOversaw creation of curriculum and 30/60/90 onboarding process for social listening hires to make any hire into a client ready SMEDeveloped first department hires into senior analysts and future leaders across clientsAuthored design documents for an influencer tool that evaluated health care practitioners against online and offline activities

Social Listening Architect building a complex framework for analyzing big data accurately and efficiently.

Collaborating with clients on analyzing multiple internal and external data sources to inform business strategy and objectives.● Conducted correlation studies of social media data against internal survey data to identify relationships within traditional and digital marketing. Utilized NLP based software solution and other statistical tools.● Created large-scale landscape presentations including an evaluation of the millennial market for perceptions of the client’s industry, products, and competitors. ● Evaluated internal, client, and third-party compliance with GDPR data-privacy law and created a proposal and process documents used by executives to achieve ongoing compliance.● Analysis of real-time data for client concerns with daily or special event reporting such as the Super Bowl and the Olympics.

As a Social Listening & Media Analyst for Trellist I worked with external clients in a variety of different industries to evaluate their social media marketing strategy across all relevant platforms. I evaluated historical and real-time data to create compelling and actionable reporting that shaped successful marketing strategies. In addition, I have also conducted workshops and presentations on social media strategies that serve the business objective and are tailored to their platforms of choice.

- Assisted with messaging for investor roadshow - Advised about the strategic use of data for business needs and long term growth - Created reporting and analysis using Google Analytics to achieve outcomes pertinent to the business. - Researched and created a lead database of prospective partners for marketing purposes - Gained experience with Google Analytics, Autopilot, Davinci Resolve, Lightworks, and Audacity to create a presentation on marketing software geared towards start ups

Completed developmental reviews to create requisitions. Analyzed individual analysts and department KPIs to actuals and creating new process based on the analysis. In addition I took on projects as needed by the business, including helping to create metrics for our employees, analyzing our staffing needs, creating a process for unknown documentation, and developing our employees while improving culture.

- Working as an application coordinator, I took a comprehensive look at applicants admissions documents for multiple post graduate program. This requires the ability to manage multiple deadlines and have open communications with a variety of departments. - I created an in house document for foreign transcript evaluations, as well as process documents for new academic programs we added.

I worked as a pharmacy technician starting when I was around 15 years old, and I loved being trusted with that responsibility. My boss was a great mentor and taught me sig code, the names for all the brands and generics of medication, and how to fill prescriptions. I learned the following on the job: - How to deal with difficult personalities and tough customers: Any person would be distraught having to get medication after they or someone they cared for is coming out of the hospital, or finding that their medications are expensive. I learned how to give them white glove service no matter how upset they were. - Learned how to use databases and different tech around the pharmacy, including scriptpro and nexgen. While using this system I learned how to search for patients, fill a prescription, and apply their insurance information.