Matt Smith Email & Phone Number

Chicago, Il, Us

San Francisco, California, Us

As part of the larger sales organization, I collaborate with multiple internal stakeholders to drive new logo and upsell ACV to our up-market customers. My responsibilities are to uncover and address all technical considerations related to deals, prepare customized product demonstrations, partner with core and co-prime account executives on building business value presentations, and enabling other internal teams on new product functionality.-- Led the rollout of all Marketing Cloud demo orgs across Comms and Media, High Tech, Professional Services, and Travel, Transportation, and Hospitality industries.-- Created and delivered over a dozen Marketing Cloud product enablements to AE, SE and BDR teams, ensuring a unified sales force in-market across the entire distribution org-- Developed Q4 Create-and-Close Sales Plays, influencing over $12M in pipeline and $2.1M in ACV-- Authored #1 Industry Sales Play in Comms and Media, impacting over $5M in pipeline and $1.23M in ACV-- Presented at Salesforce Connections Conference, 2023

San Francisco, California, Us

-- Beat benchmark team Win Rate on deals first year in-seat-- Co-developed and presented customer-facing, cross-cloud webinar, influencing over $2MM in pipeline-- Collaboratively built first-ever formalized customer discovery application in Quip-- Led the team in logging desired product functionality, relaying voice of the customer to product management

Chicago, Il, Us

Collaboratively led an internal team and multiple external agencies in the unified branding, positioning and go-to-market strategy to maximize lead generation and awareness. Allocated multi-million-dollar budget across traditional and digital media and three separate lines of business to drive NLU forward, as well as all sub brands and initiatives.-- Strategically redistributed channel mix and spend, beating lead goals by 10% and prior year by 1.3%-- Improved pipeline yield by 6.9% through enhanced collaboration and strategy with sales team-- Decreased paid digital CPL by 10% when industry CPLs were rising-- Led development of first-ever content marketing strategy, beating industry benchmarks for engagement by 2x-- Orchestrated unification of brand, marketing and advertising for acquisition of Kendall College-- Served as interim Vice President of Marketing for 6 months

Chicago, Il, Us

Oversaw the strategic implementation, expansion and maintenance of Salesforce Sales Cloud and Pardot to drive enrollment and marketing operations in cultivation of leads.-- Spearheaded redesign of Salesforce Sales Cloud, launch of Community Cloud, Pardot and HEDA-- Presented at 2017 Salesforce Higher Ed Summit-- Collaboratively led, developed and launched first-ever Pardot Engagement Studios and automated SMS messaging solutions-- Orchestrated first-ever data integrations from Salesforce to Oracle databases for optimized marketing reporting, saving over 100 hours of labor per year-- Discovered and fixed CRM-SIS integration issue that made 30% of our data non-viable; restored all lost data

Chicago, Il, Us

Spearheaded deep collaboration between marketing and sales to reengage inactive lead pool, as well as qualitatively and quantitatively support digital advertising strategies and messaging.-- Reduced CPL in Display channel by 88%-- Increased Lead Volume in Display channel by 570%-- Increased Conversion of website RMI forms by 23% via A/B controlled tests-- Developed and implemented first holistic, cross-departmental contact management strategy-- Built our yearly lead generation model at a deeper level of granularity over prior years

Chicago, Il, Us

Oversaw email, display and social media channels for lead acquisition and retargeting. Led execution of interdepartmental marketing and lead-generation strategies. Led reporting of all marketing KPIs and contributed to creative development.-- Doubled email open rates via controlled A/B testing, subject line, and preview text optimizations-- Built and refined retargeting display advertising, increasing lead volume month over month-- Strategically conceptualized, coordinated and deployed reengagement email campaign, doubling lead volume with expanded messaging and offers-- Overhauled social media lead acquisition and branding campaigns, improving lead volume by 30%

Chicago, Il, Us

Evaluated advertising opportunities and made recommendations to the marketing director. I oversaw implementation of media placements and reported on performance of current placements. Also, I tracked and budgeted all invoices and expenses for the marketing department.-- Scheduled and implemented email campaign to inactive enrollment leads-- Managed paid display advertising through Facebook and LinkedIn-- Developed new, more efficient procedure for tracking invoices and the annual budget-- Cleaned up 3 years of messy bookkeeping of marketing invoices

Riverside, California, Us

My responsibilities at K&N were very diverse. I represented K&N in B2B and B2C settings, fostering deeper relationships with current vendors and promoting K&N with prospective customers. I oversaw the K&N brands via Twitter, and led development of online content of product releases and partnership news stories. Lastly, I led a team of technical support and customer service agents.-- Lead editor and copywriter for online content marketing-- Increased Twitter followers organically by 350% in 1.5 years-- Developed 2nd most successful print ad in Hot Rod Magazine in 2013. 109 vanity URL visits-- Co-developed first nationwide Go-Green ad campaign-- Lead salesman in nationwide fleet account initiative and signed 3 new accounts in 1 year-- Team leader in training new customer service agents