Matt Smith's Location
Greater Chicago Area, United States, United States
Matt Smith's Contact Details
Matt Smith work email
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Matt Smith personal email
n/a
Matt Smith phone numbers
About Matt Smith
I am a forward-thinking, tenacious and affable leader in integrated marketing, marketing automation, Salesforce administration and data-fueled strategy. I am constantly looking for more efficient and effective ways to get the job done. I love being a part of teams and helping others to grow and achieve their goals.
Matt Smith's Current Company Details
Salesforce
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Distinguished Solution Engineer
Chicago, IL, US
- Website:
- salesforce.com
- Employees:
- 83776
Matt Smith Work Experience Details
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Distinguished Solution EngineerSalesforceChicago, Il, Us
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Principal Solution Engineer, Marketing CloudSalesforce Aug 2021 - PresentSan Francisco, California, UsAs part of the larger sales organization, I collaborate with multiple internal stakeholders to drive new logo and upsell ACV to our up-market customers. My responsibilities are to uncover and address all technical considerations related to deals, prepare customized product demonstrations, partner with core and co-prime account executives on building business value presentations, and enabling other internal teams on new product functionality.-- Led the rollout of all Marketing Cloud demo orgs across Comms and Media, High Tech, Professional Services, and Travel, Transportation, and Hospitality industries.-- Created and delivered over a dozen Marketing Cloud product enablements to AE, SE and BDR teams, ensuring a unified sales force in-market across the entire distribution org-- Developed Q4 Create-and-Close Sales Plays, influencing over $12M in pipeline and $2.1M in ACV-- Authored #1 Industry Sales Play in Comms and Media, impacting over $5M in pipeline and $1.23M in ACV-- Presented at Salesforce Connections Conference, 2023
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Lead Solution Engineer, PardotSalesforce Apr 2019 - Aug 2021San Francisco, California, Us-- Beat benchmark team Win Rate on deals first year in-seat-- Co-developed and presented customer-facing, cross-cloud webinar, influencing over $2MM in pipeline-- Collaboratively built first-ever formalized customer discovery application in Quip-- Led the team in logging desired product functionality, relaying voice of the customer to product management
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Director Of Integrated MarketingNational Louis University Apr 2016 - Apr 2019Chicago, Il, UsCollaboratively led an internal team and multiple external agencies in the unified branding, positioning and go-to-market strategy to maximize lead generation and awareness. Allocated multi-million-dollar budget across traditional and digital media and three separate lines of business to drive NLU forward, as well as all sub brands and initiatives.-- Strategically redistributed channel mix and spend, beating lead goals by 10% and prior year by 1.3%-- Improved pipeline yield by 6.9% through enhanced collaboration and strategy with sales team-- Decreased paid digital CPL by 10% when industry CPLs were rising-- Led development of first-ever content marketing strategy, beating industry benchmarks for engagement by 2x-- Orchestrated unification of brand, marketing and advertising for acquisition of Kendall College-- Served as interim Vice President of Marketing for 6 months -
Salesforce AdministratorNational Louis University Apr 2014 - Feb 2018Chicago, Il, UsOversaw the strategic implementation, expansion and maintenance of Salesforce Sales Cloud and Pardot to drive enrollment and marketing operations in cultivation of leads.-- Spearheaded redesign of Salesforce Sales Cloud, launch of Community Cloud, Pardot and HEDA-- Presented at 2017 Salesforce Higher Ed Summit-- Collaboratively led, developed and launched first-ever Pardot Engagement Studios and automated SMS messaging solutions-- Orchestrated first-ever data integrations from Salesforce to Oracle databases for optimized marketing reporting, saving over 100 hours of labor per year-- Discovered and fixed CRM-SIS integration issue that made 30% of our data non-viable; restored all lost data
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Marketing Operations ManagerNational Louis University Aug 2014 - Mar 2016Chicago, Il, UsSpearheaded deep collaboration between marketing and sales to reengage inactive lead pool, as well as qualitatively and quantitatively support digital advertising strategies and messaging.-- Reduced CPL in Display channel by 88%-- Increased Lead Volume in Display channel by 570%-- Increased Conversion of website RMI forms by 23% via A/B controlled tests-- Developed and implemented first holistic, cross-departmental contact management strategy-- Built our yearly lead generation model at a deeper level of granularity over prior years
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Associate Marketing ManagerNational Louis University Jul 2013 - Jul 2014Chicago, Il, UsOversaw email, display and social media channels for lead acquisition and retargeting. Led execution of interdepartmental marketing and lead-generation strategies. Led reporting of all marketing KPIs and contributed to creative development.-- Doubled email open rates via controlled A/B testing, subject line, and preview text optimizations-- Built and refined retargeting display advertising, increasing lead volume month over month-- Strategically conceptualized, coordinated and deployed reengagement email campaign, doubling lead volume with expanded messaging and offers-- Overhauled social media lead acquisition and branding campaigns, improving lead volume by 30%
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Media CoordinatorNational Louis University Sep 2012 - Jun 2013Chicago, Il, UsEvaluated advertising opportunities and made recommendations to the marketing director. I oversaw implementation of media placements and reported on performance of current placements. Also, I tracked and budgeted all invoices and expenses for the marketing department.-- Scheduled and implemented email campaign to inactive enrollment leads-- Managed paid display advertising through Facebook and LinkedIn-- Developed new, more efficient procedure for tracking invoices and the annual budget-- Cleaned up 3 years of messy bookkeeping of marketing invoices
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National Account Manager & Product SpecialistK&N Engineering Jun 2010 - Jul 2012Riverside, California, UsMy responsibilities at K&N were very diverse. I represented K&N in B2B and B2C settings, fostering deeper relationships with current vendors and promoting K&N with prospective customers. I oversaw the K&N brands via Twitter, and led development of online content of product releases and partnership news stories. Lastly, I led a team of technical support and customer service agents.-- Lead editor and copywriter for online content marketing-- Increased Twitter followers organically by 350% in 1.5 years-- Developed 2nd most successful print ad in Hot Rod Magazine in 2013. 109 vanity URL visits-- Co-developed first nationwide Go-Green ad campaign-- Lead salesman in nationwide fleet account initiative and signed 3 new accounts in 1 year-- Team leader in training new customer service agents
Matt Smith Skills
Management
New Business Development
Social Media Marketing
Microsoft Office
Team Leadership
Marketing Strategy
Market Research
Business Analysis
Digital Marketing
Digital Strategy
Display Advertising
Search Advertising
Email Marketing
Reporting And Analysis
Salesforce.com
Google Adwords
Google Analytics
Copywriting
Seo
Crm
User Experience
Branding And Identity
Direct Response
Performance Metrics
Volunteer Management
Customer Service
Public Speaking
Marketing
Leadership
Business Development
Customer Relationship Management
Search Engine Optimization
Matt Smith Education Details
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University Of California, RiversideMarketing
Frequently Asked Questions about Matt Smith
What company does Matt Smith work for?
Matt Smith works for Salesforce
What is Matt Smith's role at the current company?
Matt Smith's current role is Distinguished Solution Engineer.
What is Matt Smith's email address?
Matt Smith's email address is msmith146@nl.edu
What is Matt Smith's direct phone number?
Matt Smith's direct phone number is +131226*****
What schools did Matt Smith attend?
Matt Smith attended University Of California, Riverside.
What skills is Matt Smith known for?
Matt Smith has skills like Management, New Business Development, Social Media Marketing, Microsoft Office, Team Leadership, Marketing Strategy, Market Research, Business Analysis, Digital Marketing, Digital Strategy, Display Advertising, Search Advertising.
Who are Matt Smith's colleagues?
Matt Smith's colleagues are Pierre Salagnac, Florence Bush, Pratik Patel, Nimisha Srivastava, Susanna Catherine, Upasana Dass, Alan (A.c.) Hill.
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