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I love peopleI love cultureI love ideasI love brandsLDN -> NYC -> SYDI love to solve problemsI've been a brand strategist for over 20 years,with experience across almost every category,on some of the world's most iconic brands.I believe that the right brand strategy can transform a company, a clear vision can guide all decisions, and strategic ideas must be simple, honest and imaginative.
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Chief Strategy Officer+61 Oct 2023 - PresentSydney, New South Wales, AustraliaBuilt for Telstra.The first of its kind in Australia.A bespoke agency model to deliver world-class creativity.An independent creative agency (Bear Meets Eagle On Fire) powered by a network agency (TBWA) with media fully integrated (OMD). -
Regional Chief Strategy Officer - Australia & New ZealandTbwa\Australia Sep 2020 - Present2023 Campaign Brief 'Network of the Year'Honoured to be named in the Top 10 Strategists in Australia. B&T's 'Best of the Best Strategists' 2023. -
Chief Strategy Officer \ SydneyTbwa\Australia Jul 2017 - PresentSydney, Australia2022 AdAge Agency Network of the Year2022 Adweek Global Agency of the Year2021 Campaign Asia Integrated Marketing Agency of the Year2021 Adweek Global Agency of the Year 2018 Adweek Global Agency of the Year 2019, 2020, 2021 & 2022 Fast Company's World's Most Innovative Companies -
TeacherMiami Ad School Sydney Mar 2020 - PresentSydney, New South Wales, Australia -
Managing Planning PartnerGrey London Aug 2015 - Jul 2017London, United KingdomGrey London:D&AD 2016 Most Awarded AgencyContagious Pioneer 2016 ("the best and bravest agencies on the planet")Cannes Lions 2015: Only agency to get 2x Grand PrixStrategic lead across:// Tate// Lucozade (Sport & Energy)// Vodafone UK// Science Museum -
Group Strategy DirectorDroga5 Jan 2015 - Aug 2015New York, United StatesDroga5 NY:2015 Cannes Independent Agency of the Year2015 One Club's Agency of the Year2015 Creativity's Agency of the Year2014 Adweek's Agency of the Year2013 Fast Company's World's Most Innovative CompaniesStrategic lead across;// Mondelez - *Honey Maid ("This is Wholesome" http://bit.ly/1zvAp2r)* belVita (#morningwin)Some nice things people have said about the Honey Maid 'This is Wholesome' campaign:"A new, powerful message about the power of love and family" TIME Magazine"The most radical and moving of any national campaign so far" The New Yorker"Absolutely perfect, we guarantee it will melt your heart" The Huffington Post"The most progressive ad of the decade" Bust"Surely the best response ad ever" Fast Company"Honey Maid won the internet with this one-of-a-kind viral video" Inc"Honey Maid were unafraid to sell their products in commercials showing same sex parents and their children" President Obama, LGBT Pride Month, 2014// Quilted Northern (Georgia Pacific) - 'Designed to Be Forgotten'"The most honest and funniest toilet paper ads of all time" Fast Company"Quilted Northern made me laugh out loud with their new series of TV spots" Forbes"These oddly dark toilet paper commercials were made by the director of 'Foxcatcher' - and they're amazing" Business InsiderI've also worked on American Express, American Express Travel and Diet Coke. -
Brand Strategy DirectorDroga5 Feb 2013 - Jan 2015Greater New York City AreaStrategic lead across;// Mondelez - Honey Maid ("This is Wholesome") and belVita (#morningwin) // Quilted Northern (Georgia Pacific) - 'Designed to be Forgotten'I've also worked on American Express, American Express Travel and Diet Coke. -
Strategy DirectorThe Brooklyn Brothers May 2012 - Dec 2012London, United KingdomPart of the London management team. -
Senior StrategistThe Brooklyn Brothers Jun 2009 - May 2012London, England, United Kingdom// Range Rover (http://bit.ly/Pulse-of-the-City & http://bit.ly/1KLW3pT)// Virgin Media TV (Living & Bravo) // Sky (Sky 1 / Sky Living / Sky Atlantic)// Duke of Edinburgh's Award// The Share CentreNew business wins: Range Rover Evoque / Virgin Media TV / William Hill / Jaguar F-Type- Co-created and run the agency's intern program: http://www.brooklynbrotherhood.com/- Presented & run creative workshops at Beckmans & Hyper Island (Sweden)- Brooklyn Brothers Brainfood: Write & present a bi-monthly cultural review to the agency.(http://www.slideshare.net/culturaljackdaw) -
PlannerFallon London Jan 2006 - May 2009London, England, United KingdomFallon London:2007 Campaign Agency of the Year 2006 Campaign Agency of the YearWorked as a planner on the following accounts:// Sony Europe// BBC Youth (Radio 1, 1Xtra, Asian Network, Switch)// MORE TH>N Insurance// BPI (British Phonographic Industry)// Skoda // Millets// Adidas// Ministry of Sound// Hed Kandi// Tate // The Labour Party (presented at No.10)New business wins: Adidas & Millets -
Trend & Research ConsultantHeadlightvision 2001 - 2004London, England, United KingdomHeadlightVision was a behavioural trends research consultancy. It was acquired by WPP in 2003.- Responsible for writing the agency’s annual trend product that was called Global Behavioural Energies.- Editor of bi-monthly online intelligence magazine called GlobalStreetscapes that provided subscribers with a feed of fresh cultural inspiration from around the world.- Managed a network of over 80 correspondents in 25 cities worldwide.- Provided trend and cultural research for clients including; Diageo, HSBC, Sharp, Nestle, BBC, Norwich Union, Challenge TV, Unilever, Sainsbury’s, X-box, Nokia, Kraft and Six Continents.- Youth culture expert at workshops for Nokia and Copthorne Millennium Hotels.- Wrote a weekly trends column in ‘Marketing’ Magazine. -
Assistant Brand ManagerVirgin Drinks 2000 - 2001Hammersmith, England, United Kingdom// dt:nt// Virgin ColaBrand Planning: Marketing & Sales Plan / Design / Digital / On-trade Strategy / Sponsorship / Events / Budgets / Brand Tracking
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Marketing Assistant (Placement Year)Carlsberg-Tetley 1998 - 1999Northampton, England, United Kingdom// Tetley's// Calders Cream AleRepositioning / Communications Planning / Website / Sponsorship / Brand Tracking / Budget
Matt Springate Skills
Matt Springate Education Details
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Management Studies -
Amersham & Wycombe CollegeGraphic Design & Advertising
Frequently Asked Questions about Matt Springate
What company does Matt Springate work for?
Matt Springate works for +61
What is Matt Springate's role at the current company?
Matt Springate's current role is Chief Strategy Officer.
What is Matt Springate's email address?
Matt Springate's email address is ma****@****ail.com
What is Matt Springate's direct phone number?
Matt Springate's direct phone number is +4477898*****
What schools did Matt Springate attend?
Matt Springate attended Aston University, Amersham & Wycombe College, The Misbourne.
What are some of Matt Springate's interests?
Matt Springate has interest in The Incas, Vertigo Comics, Qee Bears, Dark Horse Comics, The Stone Roses, Pablo Picasso, Taschen, Diego Maradona, Anything By Mark Millar, Pixar.
What skills is Matt Springate known for?
Matt Springate has skills like Creative Direction, Creative Strategy, Brand Development, Integrated Marketing, Digital Strategy, Marketing Strategy, Marketing, Brand Architecture, Customer Insight, Digital Marketing, Strategic Planning, Business Strategy.
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Matt Springate
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Matthew S.
Louis Xiii Private Client Director, Athletes & Celebrities, Usa At Rémy CointreauMiami, Fl2hotmail.com, remy-cointreau.com -
Matt Springate
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2gmail.com, tradewin.net
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