Matthew S. Email and Phone Number

Business Planning & Development• Retail and Trade Growth• Forecast sales and manage budget to maximize opportunities• Sales & Marketing strategies and implementation • Partnerships with target industries and high profile propertiesCRM & HNWI (Client) Management• Develop CRM for the region• Luxury Partnerships (Exotic motors, Timepieces, Symphony/Orchestra, etc)• Strategic Partnerships & Relationships with high profile clients (celebrity, influencer, charities, etc.)• Create "money can't buy" luxury experiences for HNWI• Raise awareness and increase loyalty Key Account Management • Develop strategies to increase sales while enhancing the luxury experience • Partner to enhance visibility and increase awareness• Educate teams through scheduled seminars

Developed two top-tier nationally ranked youth academy & club teams, winning over 45 titles and two major youth tournaments in Dallas & Chicago, with a placement in Surf Cup and a runner-up at Las Vegas cup all within a span of three years. Coached a total of nine teams over the period, including two other top state-ranked teams.

-Assisted in sales growth-Educated staff, consumers & local teams on production, history & flavor profiles-Identified opportunities in market to increase visibility and develop connections with consumers-Built & maintained relationships both on and off-premise.-Established partnerships with local influencers

-Consumer education and sales management-Managed relationships with key accounts (on & off-premise), Pernod-Ricard USA & UK brand teams, local & national agencies.-Weekly reports to client and agency on programming. Responsible for Texas, Boston, Chicago, Miami & DC markets.-Public speaking engagements for groups of up to 120 consumers in tastings, seminars and whisky trade shows. -Social Media engagement and brand awareness management.-Featured on Whisky Panels.-Assisted wholesalers in achieving on and off-premise sales goals.

-Launched three-year consumer-facing marketing program.-Project management-Solely managed the interactive campaign with $100k annual budget to execute 450+ tasting events.-Identified and made adjustments to program as needed.-Managed POS inventory, account expenditures, facilitated all financial tracking and reporting, account recaps, and staff payroll.-Analyzed data to make program efficient and cost-effective.-Scheduled & executed training events for account staff, management, buyers & local sales teams.-Maintained and created more than 50 local account relationships and communicated all marketing details.-Recruited, hired, trained, and managed multiple teams of up to 20 staff members across twelve markets.-Provided on-site event supervision and technical troubleshooting.-Had the lowest cost per consumer against 14 markets by exceeding consumer goals and staying well under budget by negotiating account expenditures and having a well-trained staff.-Successfully increased consumer interactions and decreased cost over each of the three years.

Managed dozens of high-profile marketing events & teams of brand reps for multiple international and local brands.Lead a team on a National Tour for Bridgestone Golf, managing the logistics, costs, staff, and execution of events at tournaments.Managed brands for clients and agencies nationwide, becoming a proven, reliable source for events to be successfully handled.Experience with adapting on the fly and working in high-pressure situations in front of crowds in the thousands.For the list of the type of market campaigns and clients, please see attached Marketing Event Resume.

Represented over 60 different brands in various marketing events over the course of six years.Guerilla & Viral Marketing.Event & Product Marketing/Demonstrations.Emcee & Public Speaking for large, high-populated events including Tribeca NYC.High-profile and live events in Times Square, the US Open, Fashion Week NYC, and much more. Over 100 different events staffed.