Matt Stevens Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Responsible for building relationships through outreach activity with current and prospective members, to educate them on the value proposition of AGB membership.Directs outreach strategies resulting in membership growth, robust retention rates, and engagement of individuals across the broad base of AGB membership.Central point of contact for key higher education administrators representing institutional and organizational members. Works collaboratively across the association and with external partners and advisors, to provide higher-touch service levels to develop and implement key strategies to achieve continued positive member engagement, retention and recruitment.Provides oversight of the Outreach Ambassadors. Manages all membership-related communications.Develops, tracks and reports on membership data analyzing market share, growth and loss trends, renewals and retention.

Baltimore, Md

Oversees the direct marketing efforts for various non-profit, B2B, and finance-related clients, developing effective marketing strategies and fund-raising campaigns.. Responsible for the overall coordination and management of designated client accounts from preliminary project discussions through invoicing, and serves as the primary contact.Reviews and interprets client instructions and provides thorough and concise instruction and specifications to meet production’s needs. Serves as the liaison between sales, creative services, production and third party vendors/partners.Ensures quality control on all deliverables including stock, data, imaging and production processes.Monitors production schedule and ensures client and production are meeting deliverables. Develops and maintains accurate reports on campaign forecasts and results, analyzes response and provides insights to clients with recommendations for improvement strategies. Recommends segmentation strategies to target appropriate target audienceConsults on effective direct marketing strategies, including multi-channel, social media and email Negotiates with data managers to help lower acquisition costsProactively manages client inventory.

Responsible for developing and implementing marketing strategies for association memberships, programs, services and publications.· Created and managed annual marketing budget· Maintained association-wide marketing and promotions calendar· Developed new marketing collateral for AGB Board Education and Consulting Services (BECS) and AGB Benchmarking Service · Created Focus on Higher Education, a monthly electronic marketing newsletter highlighting new and noteworthy AGB products and services· Managed content, design and production of display ads and centerfold of Trusteeship magazine, AGB’s award-winning flagship publication· Prepared cost analysis of the printing and mailing of Trusteeship, resulting in a $30k savings a year · Developed and managed the creation of the Strategic Finance Toolkit, a package of publications and interactive software for college and university governing boards· Managed design and production for numerous AGB publications including: Effective Governing Boards, Understanding Financial Statements 2nd Edition, Strategic Imperative in Higher Education, The Survey of Higher Education Governance and Assessing Presidential Effectiveness · Served as team member of association-wide database conversion and website redesign project · Oversaw the interface of back-end databases with front-end web marketing of publications and other e-commerce implementation

Developed and implemented publications marketing strategies and promotions, including print collateral and catalogs, specialty direct mail pieces, broadcast e-mail, and web content. · Coordinated all promotional direct mail and broadcast e-mail activity for AGB instructional programs, membership development, and other association activities with outside service bureaus, printers, and other vendors · Advised program directors and Association leaders on marketing campaigns · Interviewed and selected vendors for approximately $375,000 of services

Coordinator, Publication Sales and Marketing 1/95 – 4/06Publications Fulfillment Assistant 6/90 – 01/95Primary customer service contact for the Association. Recommends association programs, products and services. · Received, processed, and fulfilled 4500+ publications and subscription orders annually; accounting for $400K+ annual publication sales. · Managed list production for all departments · Produced custom and routine sales tracking reports for analysis · Managed $750,000+ inventory, including ordering, receipts, transfers, and pricing calculations · Oversaw warehousing and ordering for publications and other Association materials. · Designed and managed exhibits for National Conference on Trusteeship and 4-5 other national and regional meetings, workshops and trade shows· Oversaw compilation and distribution of new member kits · Managed paid subscriptions, including maintenance of subscriber database, invoicing, renewals, and interface with third-party subscription bureaus

Coordinated all daily activities in the sales department · Worked closely with the accounting, membership, and marketing departments on special projects such as Earth Day 1990, Global ReLeaf, and the National Big Tree Program.

Direct supervisor of the reservations department · Oversaw room inventory and yield management, as well as single and multiple room bookings. · Working with sales department, coordinated group and convention bookings.· Finalist,“Chairman’s Award for Customer Service 1988” for Holiday Corporation, the holding company for Embassy Suites.

Managed guest arrivals and departures, VIP arrivals, room blocking, cash handling, deposits and charge reconciliation.

Front Office SupervisorEstablished credit limits for all hotel guests, approved all rate changes and room charge adjustments; assisted in accounts receivable collections; monitored wholesale voucher procedures; assisted sales and reservations departments with convention arrivals and departures.Front Desk SupervisorSupervised desk agents and deposit procedures; guest services; room blocking, housekeeping reports, room status reports, and arrival and departure updates