Michele Rucker Email & Phone Number

• Support end-to-end execution of email campaign programs
• Collaborate with the team to develop and execute on campaign strategy, ideating new concepts to drive intended behavior/sales, and capturing/analyzing/optimizing campaign data to optimize campaign performance
• Manage AGB’s marketing automation tool
• Drive social media strategy
• Develop and manage the company's marketing, and social media calendar, tracking and reporting performance metrics
• Assist in creating marketing automation strategy and streams based on data/engagement to nurture and upsell products and services.

Washington D.C. Metro Area

• Manage marketing automation tool and synchronize data with association management system
• Collaborate with the team to develop and execute on campaign strategy, ideating new concepts to drive sales, as well as analyzing and optimizing campaign data to improve campaign performance
• Oversee end-to-end digital advertising including campaign set up, project managing, monitoring of ROI, making modifications to improve results, tracking, reporting, and analyzing
• Develop and manage the company's communications calendar, content marketing calendar, social media calendar, tracking and reporting performance metrics
• Responsible for project management of all priorities of the Marketing team

Washington D.C. Metro Area

• Developed and executed multi-media marketing campaigns for eight events in various industries with attendee sizes ranging from 30-180
• Managed on-site logistics including coordinating with vendors, inventory of event supplies, on-site set up, registration, and check-in
• Utilized email marketing platform, Informz, to execute digital campaigns to increase audience engagement
• Managed contact database with Salesforce CRM platform and facilitated engagement strategy with sales team
• Collaborated with the sales team and design team on signage, banners, and other promotional materials
• Facilitated content changes, website updates, and appointment scheduling software through event website platform, Converve

Washington D.C. Metro Area

• Assisted with the largest private equity in emerging markets conference, promotion, and marketing communications
• Designed and sent email communications to 30k international subscribers, including planning, production, and distribution of EMPEA newsletter
• Served as Webmaster for EMPEA.org site on an ongoing basis, completing content updates when needed
• Managed Customer Relationship Management (CRM) data on member engagement with Salesforce and Pardot
• Coordinated reciprocal marketing agreements with industry partners
• Responsible for managing the re-design of organization’s websites to WordPress platform

Washington D.C. Metro Area

• Maintained and conducted reporting in customer relationship management (CRM) database with Salesforce
• Assisted in website management of conference website and EMPEA’s online global emerging markets private capital portal and research library
• Conducted analysis of key online traffic metrics and search engine optimization (SEO) techniques
• Supported graphic design needs for web and direct marketing
• Assisted in marketing needs of the organization, annual conference, and sponsoring firms