Matt Tsourdalakis Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Sinch is a leading global cloud communications platform. I joined the product design team to lead and develop design capabilities, support APAC with better resourcing and structure, and maintain a high standard of interaction with colleagues.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Leading design operations and product design projects for the APAC region.⇨ Overseeing design team structure, transitions, and hiring to support various domains.⇨ Conducting regular 360-degree feedback rounds for the team.⇨ Implementing career assessment frameworks for design managers and direct reports.⇨ Collaborating with key stakeholders to define and align design resources and roadmaps.⇨ Promoting an inclusive and transparent environment to foster team growth.⇨ Championing the use of AI in design operations and supporting innovative projects.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Career Levelling Framework: Created and implemented a scalable career assessment tool, gathering stakeholder feedback to ensure transparency and fairness. Addressed challenges in tool usability by hosting training sessions and incorporating feedback for continuous improvement​.⇨ AI Hackathon Participation: Contributed to Sinch’s AI Hackathon as part of Buzzsquad, supporting the creation of internal AI assistants. Took an active role in addressing challenges and presenting innovative AI-driven ideas​.⇨ OneSaaS Sizzle Video Project: Played a pivotal role in the Sinch sizzle video project, collaborating on content development, scriptwriting, voiceovers, and incorporating feedback to highlight Sinch’s achievements and capabilities​.

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Academy Xi was forming a new mentoring program and approached me to "mentor the mentors" by ensuring all mentors were equipped to be the best mentor for their mentees. This is an ongoing volunteer role.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Collaborating with the Academy Xi team on their mentoring program.⇨ Helping equip and empower designers to develop their leadership skills through mentorship.⇨ Providing advice to aspiring design leaders through webinars, articles and our community Slack channel.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Selfwealth is a rapidly growing investment trading platform. I joined the expanding product team as a lead product designer to help grow the design capabilities and lead the product design team.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Hiring product designers.⇨ Overseeing product design projects as per the product roadmap.⇨ Working with squads to ensure efficient and unblocked workflow.⇨ Leading and improving design operations.⇨ Managing and forecasting team workload.⇨ Getting my hands dirty (on-the-tools) from time to time.⇨ Collaborating and aligning with senior stakeholders.⇨ Facilitating workshops.⇨ Getting everyone excited about what awesome design work can do for the business.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Implemented and managed resourcing application Forecast to assist with project planning and resource allocation⇨ Implemented a 3 columned approach to gathering user insights via FullStory for always-on, Maze for unmoderated testing and Lookback for moderated testing⇨ Facilitated Selfwealth’s first remote design sprint via Miro.⇨ Hired and onboarded 3 product designers in the span of 2 months⇨ Set up and facilitated UX feedback/review sessions that enabled designers to have a platform to share their design work and for everyone else to have a voice to share relevant and constructive feedback that helps us design better products.⇨ Set up a customer insights hub via Airtable which pulled insights from the app stores, and the platform feedback widget.⇨ Championed the first company-wide internal health check survey.⇨ Led the design implementation of Selfwealth’s Crypto offering.⇨ Led the design of mobile rewrite discovery project.

Melbourne, Victoria, Australia

Testimonials‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾"Matt is a truely professional designer. He came in to a project that was out of control and calmly wrangled it into shape. Rapidly we had ordered, well though through design that the stakeholders were all happy with. All while building strong relationships with key stakeholders up and down the value chain. His approach to organisation, design and keeping stakeholders informed has changed the way our team works for the better. He is an asset to every team and organisation and I would jump at the opportunity to have him work for me again."Ryan PercivalPrincipal Designer at NAB"Worked with Matt at one of the most exciting and challenging program! So impressed how quickly you switch on and already start designing awesome UX since day 1… very appreciated your fast turn around, wouldn’t mind creating various scenarios to facilitate workshop or demo! Highly recommended your professionalism and UX output, it lay out solid ground for our upcoming required user flow, best of all it does help with future proof and scalability!"Isabella LeungSenior Business Analyst at NAB

Melbourne, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾As a Senior UX Consultant, I'm required to provide consultative services to every client engagement. Clients I've worked for through RXP include: MYER, Betfair, Toyota and Philip Morris International

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I was asked to return to the Parts Online project as a strategic Product Designer to help define the product roadmap for phase 2.

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I was brought on to the project to deliver the UX/UI of the end-to-end Parts & Accessories eCommerce experience for Toyota Australia.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Leading the UX/UI of the Toyota Parts Online pilot project.⇨ Building a design system based on the existing Toyota brand elements.⇨ Creating high fidelity desktop and mobile prototypes.⇨ Working with developers, BAs and POs in an agile team.⇨ Presenting work in large group settings and to key stakeholders.Testimonial‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾"Matt was a wonderful addition to a crucial project at Toyota Australia. His attitude and creativity are assets that are very hard to come across! I highly recommend him for any endeavours for which you wish to delight your customers. Matt is your guy!"Fabiola Dos SantosManager, Dealer Engagement and Brand Protection at Toyota Australia

Melbourne, Victoria, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I was a senior member of the RXP Agile team in charge of delivering the new Betfair app. Some of my responsibilities included: creating user flows in Miro and leading/facilitating meetings with senior stakeholders.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Providing UX consultancy on the Betfair app project.⇨ Creating user flows in Miro.⇨ Quality Assurance Testing the app and documenting feature improvements in Confluence.⇨ Actioning design improvements in Figma.⇨ Leading and facilitating meetings with senior stakeholders.⇨ Working with developers, BAs and POs in an agile team.

Melbourne, Australia

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I came to Myer during a period of instability in the UX team and was tasked with: helping to recruit and retain UX talent; helping improve the UX capabilities and outputs; and helping demonstrate the value of UX to the broader business. My time was unfortunately cut short due to the COVID-19 pandemic.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Leading and overseeing the UX for phase 2 of the Myer Market project (on-the-tools).⇨ Hiring UXers to work within MYER's agile methodology.⇨ Assisting the Head of Digital Experience with formulating the future UX team structure.⇨ Leading the UX team to improved ways of working via introducing and implementing streamlined structures and processes.⇨ Improving overall UX maturity throughout the business and leading MYER in all things HCD.⇨ Facilitating collaboration between agile squads.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Successfully hired and onboarded 4 senior UX designers in 4 months.⇨ Reduced the amount of unconstructive feedback in the UX Review process by incorporating my "CID" process: "Context", "(Customer) Insights" and "(Annotated) Designs".⇨ Implementing team feedback software, Officevibe, to identify areas of unhappiness and pain points.⇨ Took the initiative to set up task/time management software, Forecast, which was used to ensure UX resources were being utilised to maximum efficiency.⇨ Implemented an automated Trello board to streamline the website copy approval process.Testimonial‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾"Matt joined the team when we were going through a lot of change in the digital team. He provided great structure and leadership for the UX team, many of whom were new to the business or were hired by Matt during his time with us. I would be happy to recommend Matt for any UX leadership role."Nicola ClementHead of Digital Experience at MYER

130 Chestnut St, Cremorne Vic 3121

Overview‾‾‾‾‾‾‾‾‾‾‾‾‾I was tasked with leading the Experience Design team by mentoring designers, identifying and implementing improved ways of working, managing stakeholders and conducting hands-on UX/UI and research tasks.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Successfully led the UX/UI of the new State Trustees website which resulted in an improved accessibility score from 51% to 91%, reduced bounce rate from 9% to 4% and a reduction in average pages per session from 5 to 3.⇨ Achieved a 400% uplift in enquiries via GMG’s first end-to-end creative campaign for State Trustees Free Wills Campaign.⇨ Improved the internal and external collaboration process by implementing online collaboration tool Miro.⇨ Increased design efficiency and accuracy by implementing Sketch libraries.⇨ Enabled a new revenue stream via my creative capabilities including video production, 2D animation, HTML5 digital display, brand design systems and creative campaign execution.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Leading the Experience Design Team by mentoring team members, identifying and implementing improved ways of working, hiring new team members and ensuring that we produce the highest standard of work.⇨ Hands-on UX Design/Research tasks from heuristic evaluation reporting, wireframing, prototyping and user testing.⇨ Collaborating with the development team in the early stages of a project to ensure design decisions aren’t going to blow out budgets.⇨ Building relationships with clients, selling ideas and design concepts.⇨ Leading the business in all things creative/design and cultivating an environment for innovative ideas.⇨ Leading and collaborating on pitches for new work, ensuring we were telling a compelling story.Clients‾‾‾‾‾‾‾‾‾‾Vanguard, 13cabs, TAFE Queensland, Le Specs, State Trustees, Purebaby, Scooti, Whizz, Tipple & legalsuper.

7 Electric St, Cremorne Vic 3121

Overview ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I was responsible for leading the agency in all things Interaction Design and providing animated mockups and assets for Westpac, Porsche and Forty Winks. I was also a conduit between the UX and development teams, where I facilitated collaboration that resulted in improved project outcomes.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Successfully migrating Porsche to Google's DoubleClick Studio, setting up templates, testing dynamic profiles and reducing overall production time by 50%.⇨ Successfully achieving Google certifications in the following: Core Studio Certification, QA Certification, Dynamic Certification and Google Web Designer.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Providing support to the XD team by creating wireframes, annotated user flows,prototypes and animated assets for user interactions.⇨ Communicating effectively with the development team to ensure a seamless handover processes from design assets to final working product.⇨ Leading the interaction design process to improve the usability of the new Forty Winks website.⇨ Producing HTML5 banner campaigns (up to 100 variations per campaign) for Westpac using Photoshop, GSAP and Google Web Designer.⇨ Producing DOOH campaigns for Westpac utilising supplied assets and building in Adobe After Effects.⇨ Offering creative input and expertise on user interactions and providing tech-driven solutions to improve the overall user experience.⇨ Improving team workflow and processes by suggesting improvements and implementing changes on my own accord.Clients‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Westpac, Porsche, Forty Winks, AAMI, Indeed & Knog.

171 Collins St, Melbourne

Overview ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾I was the single full-time in-house designer in charge of producing digital design material including eDMs, websites, interactive kiosks and client material for publications. I was also heavily involved in the 'Innovation Program' that helped Guild transition to become more customer-centric and digitally-led.Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Delivering digital and print collateral according to brief within stated deadlines while collaborating with marketing team members and internal stakeholders.⇨ Re-branding existing print, eDM and website material according to the new Guild Insurance brand guidelines.Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾⇨ Increasing customer engagement with responsive eDMs to achieve an open rate average of 40% and click through rate of 30%.⇨ Providing substantiated reasoning for creative decisions by introducing the company to annotated user flows that were seen and approved by the CEO and GM.⇨ Introducing the business to wireframing digital concepts for improved feedback and collaboration within the marketing team.⇨ Providing animation expertise (After Effects & Edge Animate) in-house for improved online videos and HTML5 online banner campaigns.⇨ Implementing a personal task management system (BusyCal) to maximise efficiency and deliver outcomes constantly ahead of schedule.⇨ Working alongside the company’s ‘Head of Innovation’ to introduce and facilitate design thinking and develop an internal culture that embraces XD principles.

229 Lennox St, Richmond 3121 Victoria

As a Senior Designer at BossMan, I was providing creative concepts, implementation across a range of mediums and offering creative solutions for our vast range of clients.I was required daily to prioritise and multitask projects from print to digital, ensuring that deadlines were met and that creative results were delivered to the highest of standards.My passion and drive were to create beautiful designs that made a positive difference to the end user and provided successful results for my clients.Clients‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Mercedes-Benz, AHG, Dulux, Greyhound Racing Victoria & Ralph Carr Management.