Digital Strategist
Current- Participate in forming effective paid search strategies- Launch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, FB)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors