Digital marketing professional with over 15 years of email and SMS mobile marketing experience.At springbig, I am the subject matter expert on all compliance and operations for email, text and mobile messaging working with thousands of dispensary retailers on their CRM and loyalty marketing messages. At Inte Q I focused on CRM and loyalty marketing for retailers, e-commerce merchants, global brands and financial institutions in a full service agency environment. I specialized in strategic email recipient re-engagement as well as holistic email program launch & design. I grew the Email & Mobile Team from a 1 person department to 10+ by the time I left Inte Q as well as assisting in the acquisition of Den Aviary, an email marketing consulting company. I have lead the launch of several omni-channel communication programs. From simple welcome and password reset emails to complex customer journeys using campaign automation and artificial intelligence, I have developed and redesigned email marketing CRM & loyalty programs that are seen by millions of consumers every day. Positive track record of discovering and managing our digital platform vendors and partnerships. Negotiating contract terms and conditions have resulted in continued positive bottom line results year after year. I have extensive expertise with:A2P 10DLC, toll-free and shortocde compliance, registration & execution TCPA, CTIA & Mobile Marketing Association ComplianceUtilizing AI & OCR technology to ensure compliance with MMS imagesManaging client, vendor and partner relationshipsData Driven Campaign Management with CDP’s Email Marketing & Deliverability StrategyDomain & IP Reputation ManagementCAN-SPAM rules and regulationsConsumer Behavior Based Campaign JourneysMultivariate TestingI have worked with several Email Service Providers including Cordial, Salesforce Marketing Cloud, Klaviyo, Cheetah Digital (Marigold), Sinch Mailgun, Experian, Lyris, Goolara, SendGrid, HyperMail & MailChimp. I have also utilized Everest (Return Path, 250ok), BEE Editor, Mail Monitor, Litmus & Email on Acid.As an SMS and MMS mobile marketer, I have worked with OpenMarket/Infobip as well as Twilio, Telnyx, mBlox, Plivo, Sinch and many more. Hands on experience with provisioning and certification process of mobile short codes, 10DLC and toll free texting programs in North America.Brands I have worked with include Boot Barn, Reebok, Adidas, TaylorMade Golf, Claire's, AC Moore, FIS, Things Remembered, GH Bass, DKNY, VF Outlet, Lee Wrangler, Friendly’s, Hair Cuttery and Party City
Listed skills include Email Marketing, Digital Marketing, Mobile Marketing, Direct Marketing, and 26 others.
