Matt Barba

Matt Barba Email and Phone Number

Email | Text Messaging SMS & MMS | Telephony | Push | Loyalty and CRM Lifecycle Marketing @ RealPage, Inc.
Richardson, Texas
Matt Barba's Location
Boca Raton, Florida, United States, United States
Matt Barba's Contact Details
About Matt Barba

Digital marketing professional with over 15 years of email and SMS mobile marketing experience.At springbig, I am the subject matter expert on all compliance and operations for email, text and mobile messaging working with thousands of dispensary retailers on their CRM and loyalty marketing messages. At Inte Q I focused on CRM and loyalty marketing for retailers, e-commerce merchants, global brands and financial institutions in a full service agency environment. I specialized in strategic email recipient re-engagement as well as holistic email program launch & design. I grew the Email & Mobile Team from a 1 person department to 10+ by the time I left Inte Q as well as assisting in the acquisition of Den Aviary, an email marketing consulting company. I have lead the launch of several omni-channel communication programs. From simple welcome and password reset emails to complex customer journeys using campaign automation and artificial intelligence, I have developed and redesigned email marketing CRM & loyalty programs that are seen by millions of consumers every day. Positive track record of discovering and managing our digital platform vendors and partnerships. Negotiating contract terms and conditions have resulted in continued positive bottom line results year after year. I have extensive expertise with:A2P 10DLC, toll-free and shortocde compliance, registration & execution TCPA, CTIA & Mobile Marketing Association ComplianceUtilizing AI & OCR technology to ensure compliance with MMS imagesManaging client, vendor and partner relationshipsData Driven Campaign Management with CDP’s Email Marketing & Deliverability StrategyDomain & IP Reputation ManagementCAN-SPAM rules and regulationsConsumer Behavior Based Campaign JourneysMultivariate TestingI have worked with several Email Service Providers including Cordial, Salesforce Marketing Cloud, Klaviyo, Cheetah Digital (Marigold), Sinch Mailgun, Experian, Lyris, Goolara, SendGrid, HyperMail & MailChimp. I have also utilized Everest (Return Path, 250ok), BEE Editor, Mail Monitor, Litmus & Email on Acid.As an SMS and MMS mobile marketer, I have worked with OpenMarket/Infobip as well as Twilio, Telnyx, mBlox, Plivo, Sinch and many more. Hands on experience with provisioning and certification process of mobile short codes, 10DLC and toll free texting programs in North America.Brands I have worked with include Boot Barn, Reebok, Adidas, TaylorMade Golf, Claire's, AC Moore, FIS, Things Remembered, GH Bass, DKNY, VF Outlet, Lee Wrangler, Friendly’s, Hair Cuttery and Party City

Matt Barba's Current Company Details
RealPage, Inc.

Realpage, Inc.

View
Email | Text Messaging SMS & MMS | Telephony | Push | Loyalty and CRM Lifecycle Marketing
Richardson, Texas
Website:
realpage.com
Company phone:
(877) 325-7243
Company email:
realpagemediarelations@realpage.com
Matt Barba Work Experience Details
  • Realpage, Inc.
    Director, Unified Communication Systems
    Realpage, Inc. Mar 2024 - Present
    Richardson, Texas, Us
    As Director, Unified Communication Systems I am managing our Corporate and Product communications including Microsoft Teams, SMS text messaging and our end consumer resident and property management company facing commercial emails. I also am developing roadmaps for more efficient communication systems for voice, text and email. Focus on process improvements, team building, connectivity, reputation management and operating costs.Lead To Exceed Graduate: Leadership development training and certification program
  • Springbig
    Director, Digital Communication
    Springbig Sep 2020 - Mar 2024
    Boca Raton, Fl, Us
    I am responsible for the relationship and interface with our SMS and MMS CPaaS providers and our email service providers. In addition, I am driving expansion of our digital communications strategy and the communications feature roadmap. Another major focus is on evolving our email capabilities and expanding the reach and offering for our merchants to better utilize and take advantage of all that digital marketing communication has to offer to the ever changing cannabis industry. Client facing responsibilities include educating dispensary owners on best practices for email and mobile marketing. Product lead for in-depth prospect and client demos of our email and texting platforms. I also have a close relationship with our Product Team to ensure best in class industry offerings for all messaging channels within the springbig platform.
  • Inte Q
    Vice President, Digital Media Operations
    Inte Q Jun 2017 - Sep 2020
    Oakbrook Terrace, Il, Us
  • Inte Q
    Director, Digital Media Operations
    Inte Q Jun 2015 - Jun 2017
    Oakbrook Terrace, Il, Us
    -Strategic lead for all email, SMS and MMS marketing at Inte Q-Senior Leadership Team member-Product visionary for all digital media assets-Design, build and launch email, SMS and MMS communication programs to coincide with our client's CRM, loyalty and paid tiered programs-Ensure all clients adhere to CAN-SPAM, CASL, TCPA, CTIA and MMA compliance-Product lead for Media IQ - web ad placement targeting using household address and IP address-Manage all digital media vendor relationships including email service provider, mobile aggregator and IP Address ad placement vendor relationships-Email marketing programs currently support over 30 languages
  • Inte Q
    Manager, Digital Operations
    Inte Q Dec 2014 - Jun 2015
    Oakbrook Terrace, Il, Us
    -Strategic lead for all email and SMS marketing at Inte Q-Design and launch email and SMS communication programs to coincide with our client's CRM and loyalty programs-Ensure all clients adhere to CAN-SPAM, CASL, TCPA and MMA compliance-24/7 monitoring of email deliverability-Manage email service provider and mobile aggregator vendor relationship
  • Inte Q
    Senior Coordinator, Digital Media
    Inte Q Apr 2012 - Dec 2014
    Oakbrook Terrace, Il, Us
    Development, strategy, execution and analysis of email and SMS marketing.
  • Inte Q
    Digital Media Coordinator
    Inte Q Jan 2011 - Apr 2012
    Oakbrook Terrace, Il, Us
    Development, distribution and analysis of Email and SMS marketing communications for our portfolio of clients.
  • Arlington Healthcare
    Marketing Coordinator / Assistant Operations Manager
    Arlington Healthcare Jun 2008 - Dec 2010
    Rolling Meadows, Il, Us
    Managed all marketing efforts for the physician recruiting firm. Responsible for email marketing campaigns, direct mail, management of extensive database of physicians, online advertising and corporate marketing.
  • Leader Services
    Recruiter
    Leader Services Jun 2007 - Apr 2008
  • Precision Research, Inc.
    Assistant Account Manager
    Precision Research, Inc. Nov 2006 - May 2007
    Des Plaines, Il, Us
    As a full time college student I was employed part working on qualitative and quantitative focus group projects. I had hands on experience with focus group recruiting and supporting consumer brands before, during and after their onsite focus group studies.

Matt Barba Skills

Email Marketing Digital Marketing Mobile Marketing Direct Marketing Marketing Lead Generation Direct Mail Online Marketing Social Media Marketing Integrated Marketing Sales Digital Media Crm Html Digital Strategy Marketing Strategy Market Research Account Management Customer Relationship Management Email Strategy Web Analytics Multi Channel Marketing Media Planning Marketing Communications Database Marketing Analytics Advertising Market Analysis Segmentation Leadership

Matt Barba Education Details

  • North Central College
    North Central College
    Management

Frequently Asked Questions about Matt Barba

What company does Matt Barba work for?

Matt Barba works for Realpage, Inc.

What is Matt Barba's role at the current company?

Matt Barba's current role is Email | Text Messaging SMS & MMS | Telephony | Push | Loyalty and CRM Lifecycle Marketing.

What is Matt Barba's email address?

Matt Barba's email address is ma****@****ail.com

What is Matt Barba's direct phone number?

Matt Barba's direct phone number is +163029*****

What schools did Matt Barba attend?

Matt Barba attended North Central College.

What skills is Matt Barba known for?

Matt Barba has skills like Email Marketing, Digital Marketing, Mobile Marketing, Direct Marketing, Marketing, Lead Generation, Direct Mail, Online Marketing, Social Media Marketing, Integrated Marketing, Sales, Digital Media.

Who are Matt Barba's colleagues?

Matt Barba's colleagues are Zarah Aplasca, Riyaz Baba Shaik, Edwin V. Sisco, Venkatesh Purumala, Casey Carnegie, Patrick Beckman, Abdul Shafay.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.