Matt Campbell Email & Phone Number

Peterborough, Ontario, Canada

Oversee all aspects of sales for the business, including Retail, Licensee, Direct to Consumer, Export and Taproom. Responsible for training, hiring and coaching the Inside and Field Sales teams, setting sales targets for the company and taking actions to ensure they are met.Conceived, developed and launched “Cottage Lager”, now Bobcaygeon Brewing’s #1 overall product.Initiated the ongoing Community Brew partnership, resulting in thousands of dollars donated back to the Peterborough community. Developed and Implemented the "Cheer for Good" Pink Petes Lager campaign, with proceeds benefitting the PRHC Foundation.Work directly with key partners including the LCBO, ANBL, The Beer Store and external sales agencies as well as key corporate partners including the Peterborough Petes and Peterborough Golf and Country Club.

Gta East

Steadily increased LCBO Distribution of core brands “Starboard”, “Spark House” and “Off the Grid” while exceeding targets and Provincial averages on new product launch “Day Dreamin’” and high volume seasonal release “Pumpkin Ale”.Increased sales and distribution across all grocery banners, LCBO agency stores and licensee accounts through winning new customers and increasing distribution in existing accounts.Spearheaded the "Beer for Ukraine" project at the licensee level, raising $3280 for Red Cross in combination with local partners.

Central Ontario

Exceeded all incremental sales targets covering pods, brewers, traditional coffee and accessories in six consecutive years (FY15-FY20). Top performer in Eastern Ontario.Took on an expanded territory in 2017 and networked with clients to secure two of only five "destination stores" in Canada (Belleville/Kingston). Appointed technology Super-User for Ontario. Assisted in beta-testing and implementation of new CRM platform and acted as primary contact for technology related issues for Ontario team.

Peterborough, Ontario

Consistently exceeded monthly sales targets while growing the territory. Managed and developed customer base to ensure they spend consistently and remain motivated to buy. Established opportunities to expand products sold in order to improve margin, average order and total salesProspected on a daily basis for new and lapsed business through face to face cold calling, resulting in Consistently achieving target of 10 new spenders per month.

Peterborough, Ontario

Managed all store operations, ensuring that the store is run on a sound operational basis. Improved targeted key performance indicators (KPI’s); Multiple pair sales increased by over 20%. Appointed Merchandising Captain for Central/Eastern Ontario. Responsible for recruiting, interviewing, hiring, training, motivating, coaching and leading a skilled sales team in order to meet company objectives.

Peterborough, Ontario

• Improved Sales by over 60% from year one to year two.• Increased individual sales by over $200,000 while company sales remained level.• Performed sales presentations to both new and repeat customers.• Mined existing customer base for repeat business and referrals.• Managed a schedule balanced between sales appointments and managing the showroom.

Peterborough, Ontario

• Built and developed working relationships with auto dealers in order to complete loan packages.• Performed credit investigation, verification and loan booking process.• Maintained a high degree of security and confidentiality of restricted information.• Maintained current knowledge of federal requirements related to credit documentation.

Bachelor Of Education, Intermediate/Senior

Bachelor Of Arts, Business Administration / English Literature

Honours degree with a joint major in Business Administration and English Literature, with a minor in History.