Matt Cannard Email & Phone Number

Greater Seattle Area

I am a management consultant focused on helping clients develop and execute against their digital marketing strategies. Currently I work in partnership with the Microsoft Education team to drive growth and adoption of solutions globally, including Azure, Office 365, Microsoft Teams, OneNote, and Windows.

Greater Seattle Area

Avidian Technologies develops a leading customer relationship management solution for enterprises. Our CRM in outlook solutions help sales teams, marketing teams, managers, and executives get more organized and efficient with achieving their business goals. I am responsible for developing the strategy and the subsequent execution of global B2B marketing programs, including customer acquisition, product marketing, communications, press & analyst relations, social media, partner and channel programs, SEO/SEM and content marketing initiatives.

Greater Seattle Area

Concept.com launches websites that inform consumers how to make good decisions about their life goals and financial needs. We generate revenue through lead-generation by building sustainable brands that paying partners find of value. I was responsible for directing and managing 300+ associates internationally in partnership with the Consumer Media Network, to grow our internet marketing business. I hired and developed directors, managers and individual talent across sales, marketing, product management, operations and web development. Collectively, we managed the acquisition, launch, promotion, monetization and sometimes sale of 100+ web properties.

Greater Seattle Area

The Selling on Amazon business recruits and enables 3rd party sellers to sell their products on Amazon. Collectively 3rd party sellers ship approximately 30% of the total units shipped to Amazon customers annually.I managed and led a recruitment business within the Selling on Amazon division to performance: recruiting new sellers through search marketing (SEO & SEO), acquisition marketing (including paid media, CPC, CPA, affiliates) and web site monetization (including merchandizing, offers, discounting, and promotions). I also oversaw operations and brand management for AmazonServices.com, the portal for recruiting new sellers to Amazon.My global team generated over 60% of the total sales annually from the new sellers recruited, representing a multibillion dollar business opportunity for Amazon. I was also responsible for assessing competitive threats, developing strategies for and executing on new market development, defining go-to-market programs for new products/services, PR and AR, and generating actionable customer research.For two consecutive years my team exceeded recruitment goals in the tens of thousands of new sellers, listing goals in the millions of new units and revenue goals in the hundreds of millions of dollars. I managed my team to build innovative new programs and platforms that enabled my business to grow without constraint. My hyperfocus on the inputs that drove the business, and a clear operational plan to support and measure it, was critical to my success as a leader.My responsibility also included reporting and defending the state of my business to Jeff Bezos directs (SVPs), VPs, Directors and my peers. This included weekly, quarterly business and annual business plan reviews.During my tenure I was selected by the SVP and VP of our organization to participate in a highly coveted week long leadership training--which focused on developing high potential managers into world-class leaders.

Seattle, Wa

Widevine develops digital rights management and adaptive streaming technologies used for enabling the quality delivery of premium content to consumer devices.I built the marketing function, developed the go to market strategy, and hired the marketing team that enabled Widevine to achieve market leadership globally in the original markets we eventually served: Telcos and Cablecos who needed comprehensive conditional access and DRM to protect video delivery to set top boxes.I subsequently helped develop (with the CEO and CTO) the product and go-to-market strategy for the company's new media initiatives, which capitalized on an unmet need that content owners and digital media service providers required: a highly scalable and multiplatform DRM and adaptive streaming solution to protect and preserve the quality of media delivery across myriad consumer devices, including mobile platforms. This aggressive new strategy--along with the core markets we served which kept the company profitable--helped lead to the company's eventual acquisition by Google.My role included assessing market opportunities, developing business case scenarios, writing and managing the go to market plans, developing sales and partner (systems integration and reseller) marketing programs, PR and AR, product management and product marketing, online acquisition marketing (SEO/SEM), speaking at events globally. When needed I contributed individually to develop materials for all of the above.During my tenure I received certification from Pragmatic Marketing in Product Management, Requirements that Work and Effective Product Marketing.

Developed functional requirements, release schedules, managed product delivery and go-to-market strategy for the company’s follow-on flagship product which produced 70% of the $80M+ annual revenue for the company.Created and managed the deployment of the launch plan, key messaging and all subsequent promotional activities for an integrated launch of new flagship product line—replacing legacy product revenue within three months of launch.Assisted with the management, development and deployment of channel programs for VARs and distributors in the US and abroad, the primary revenue source for most of the company’s revenue.Performed competitive research, positioning, developed selling guides, ROI tools, presentations, partner specific sales tools and web product management.Developed primary research and customer research methodology plus surveys of vertical markets that led to repositioning of SOHO-class products and drove subsequent product development efforts to meet market needs.

Responsible for business plan development, marketing requirements development, product requirements documents, technical sales support and customer relations for Vallent’s operations and maintenance center product line—generating $15M per year in revenue.Developed ROI, TCO and value stack selling tools, and performed technical sales support for direct and channel sales teams.Worked closely with global sales to develop product plan and sales campaigns for up-selling current customers on premium upgrades resulting in a multi-year/million dollar OEM contract with Lucent.Assisted in the development and execution of Chinese market introduction strategy including establishment of key partnerships with systems integrators, service providers, infrastructure suppliers and distributors.Built a comprehensive, cross-functional partner program that recruited and supported domestic and international systems integrators including Ericsson, Lucent, and HP. Signed Sun and Oracle to source code license and teaming agreements.