Matthew C. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Brand/account leadership overseeing digital campaign work for eBay (eBay Motors, eBay Collectables) and Synchrony Financial; including organic/paid social, influencer activations/partnerships, digital display banners, OLV, video/photo production, etc.• Managing team(s) ranging from six (6) to twelve (12) individuals• Member of AAPI and LGBTQIA+ ERGs

Los Angeles, California, United States

• Clients: Lenovo (North America), Lenovo Legion (Worldwide + North America), YouTube• Social AOR for Lenovo Legion WW - led international team ranging from eight (8) to twelve (12) individuals responsible for social strategy, organic content development + production, reporting/analytics, international event coverage, and community management; along with additional ad-hoc: productions/photoshoots, influencer activations, and digital/social marketing campaigns.• Managed and led… Show more • Clients: Lenovo (North America), Lenovo Legion (Worldwide + North America), YouTube• Social AOR for Lenovo Legion WW - led international team ranging from eight (8) to twelve (12) individuals responsible for social strategy, organic content development + production, reporting/analytics, international event coverage, and community management; along with additional ad-hoc: productions/photoshoots, influencer activations, and digital/social marketing campaigns.• Managed and led international teams ranging from three (3) to eight (8) individuals for project-based work for Lenovo NA - including but not limited to: digital display banners, in-store retail graphics, video editing/production, retail branding guidelines, influencer activations, etc.• Responsible for leading ad-hoc digital/social projects for YouTube; with team(s) ranging from four (4) to six (6) people Show less

Los Angeles, California, United States

• Clients: Z by HP, Snapchat, Yelp, FX, GS DEI Account, NBC, Synchrony Bank, Cameo• Leading account activity and managing cross-functional teams ranging up to fifteen (15) people• Experience on projects ranging from: social-first AOR + ad-hoc projects (including influencers, content creators, and talent), strategy-only projects, experiential, and implementing + executing full marketing campaigns for brand(s)• Co-directing agency DEI account/initiatives

Los Angeles, California

• Clients: Z by HP, Snapchat, Yelp, FX, GS DEI Account, NBC, Synchrony Bank, Cameo• Leading account activity and managing cross-functional teams ranging up to fifteen (15) people• Experience on projects ranging from: social-first AOR + ad-hoc projects (including influencers, content creators, and talent), strategy-only projects, experiential, and implementing + executing full marketing campaigns for brand(s)• Co-directing agency DEI account/initiatives

Los Angeles, California

• Client: AT&T; first full-time team member for social AOR account / inaugural LA Tribal Worldwide employee• Led cross-functional team(s) of ten (10)+ individuals across multiple time zones• Spearheaded social media work for AT&T Entertainment & Mobility + Global Marketing Organization units• Managed, interviewed, and directed influencers (hosts, MCs, etc), athletes (MLS), and talent (Emmy nominees / award winners)• Worked on first-ever co-marketing campaigns between AT&T +… Show more • Client: AT&T; first full-time team member for social AOR account / inaugural LA Tribal Worldwide employee• Led cross-functional team(s) of ten (10)+ individuals across multiple time zones• Spearheaded social media work for AT&T Entertainment & Mobility + Global Marketing Organization units• Managed, interviewed, and directed influencers (hosts, MCs, etc), athletes (MLS), and talent (Emmy nominees / award winners)• Worked on first-ever co-marketing campaigns between AT&T + subsidiaries [DIRECTV, HBO, Turner Network Television (TNT), Warner Media]• Executing ~10-15 individual social projects/events/initiatives simultaneously Show less

Greater Los Angeles Area

• Clients: Beats by Dr. Dre, BMW, GoGo SqueeZ, GrubHub, Free Country, Freixenet Cava, Intel, LA 2024 / LA 2028 Olympic & Paralympic Bid, Under Armour• Assumed Account Director (BMW, Beats by Dr. Dre) and Account Supervisor (Intel) duties and responsibilities• Partnered with Cycle and Laundry Service production in facilitating influencer/talent activations/productions (e.g. content creation, influencer activations, athletes, Olympians/Paralympians, etc.)• Managed accounts spanning… Show more • Clients: Beats by Dr. Dre, BMW, GoGo SqueeZ, GrubHub, Free Country, Freixenet Cava, Intel, LA 2024 / LA 2028 Olympic & Paralympic Bid, Under Armour• Assumed Account Director (BMW, Beats by Dr. Dre) and Account Supervisor (Intel) duties and responsibilities• Partnered with Cycle and Laundry Service production in facilitating influencer/talent activations/productions (e.g. content creation, influencer activations, athletes, Olympians/Paralympians, etc.)• Managed accounts spanning across various fields and verticals simultaneously, focused on: leading meetings, managing scopes, deliverables, campaigns, overseeing reporting and resource allocation• Coordinated and led cross-functional team(s) including, but not limited to: Accounts, Analytics, Creative, Media, New Business, Production, Strategy• Managed account relationships from top to tail, including proactively problem solving and anticipating client needs Show less

New York, New York

• Managed, owned, and nurtured the customer relationship• Represented the voice of the customers internally for both New York and Copenhagen offices• Established customers’ strategic success criteria and goals across social media• Provided social media consulting to national and international clients• Maximized customers’ adoption and success of the Falcon SaaS platform• Delivered product training (on-boardings) on-and-off site• Conducted customer live classes, webinars… Show more • Managed, owned, and nurtured the customer relationship• Represented the voice of the customers internally for both New York and Copenhagen offices• Established customers’ strategic success criteria and goals across social media• Provided social media consulting to national and international clients• Maximized customers’ adoption and success of the Falcon SaaS platform• Delivered product training (on-boardings) on-and-off site• Conducted customer live classes, webinars and created documentation, educational resources, etc. Show less

Washington D.C. Metro Area

• Account/Project Management – 60+ projects/initiatives per year with internal/external creative services, vendors, designers, videographers/photographers, web teams, and agencies• Managed digital/social media including: Instagram, Twitter, Facebook, Vimeo, Tumblr, YouTube, blogs, microsites• Spearheaded the introduction of interactive print/augmented reality and event-centric mobile apps into engagement strategy• Oversaw video + photo development and production• Developed… Show more • Account/Project Management – 60+ projects/initiatives per year with internal/external creative services, vendors, designers, videographers/photographers, web teams, and agencies• Managed digital/social media including: Instagram, Twitter, Facebook, Vimeo, Tumblr, YouTube, blogs, microsites• Spearheaded the introduction of interactive print/augmented reality and event-centric mobile apps into engagement strategy• Oversaw video + photo development and production• Developed creative direction and content for marketing and communication assets (print, e-mail, web, digital, event)• Responsible for overseeing content engagement strategy for multiple mediums and targeted populations• Coordinated internal brand cohesion to align with university identity standards and guidelines• Managed e-mail and direct communication through WhatCounts platform and helping implement Salesforce CRM platform• Point person for web presence, consisting of several CMS/Drupal-based sites Show less

Washington D.C. Metro Area

• Responsible for overseeing content engagement strategy for multiple mediums and segmented populations• Coordinated internal brand cohesion to align with organizational identity standards & guidelines• Developed creative direction and content for marketing and communication assets (print, e-mail, web, digital, event)• Project Managed 60+ projects and initiatives per year with internal/external creative services, vendors, designers, video/photographers, web teams, and agencies•… Show more • Responsible for overseeing content engagement strategy for multiple mediums and segmented populations• Coordinated internal brand cohesion to align with organizational identity standards & guidelines• Developed creative direction and content for marketing and communication assets (print, e-mail, web, digital, event)• Project Managed 60+ projects and initiatives per year with internal/external creative services, vendors, designers, video/photographers, web teams, and agencies• Oversaw video development, photography, branding and graphic design work• Responsible for digital/social media communication including: Instagram, Twitter, Facebook, Tumblr, YouTube, Blogs, Microsite• Managed e-mail and direct communication through WhatCounts platform and helping implement Salesforce CRM platform• Point person for web presence, consisting of several CMS/Drupal-based sites• Spearheaded the introduction of interactive print/augmented reality and event-centric mobile apps into engagement strategy Show less

Washington D.C. Metro Area

• Responsible for overseeing content engagement strategy for multiple mediums and segmented populations• Developed creative direction and content for marketing and communication assets (print, e-mail, web, digital, event)• Project managed 30+ projects and initiatives per year with internal/external creative services, vendors, designers, video/photographers, web teams, and agencies• Responsible for digital/social media communication including: Instagram, Twitter, Facebook, Tumblr… Show more • Responsible for overseeing content engagement strategy for multiple mediums and segmented populations• Developed creative direction and content for marketing and communication assets (print, e-mail, web, digital, event)• Project managed 30+ projects and initiatives per year with internal/external creative services, vendors, designers, video/photographers, web teams, and agencies• Responsible for digital/social media communication including: Instagram, Twitter, Facebook, Tumblr, YouTube, Blogs, Microsite• Managed e-mail and direct communication through WhatCounts platform• Point person for web presence, consisting of several CMS/Drupal-based sites• Spearheaded the introduction of interactive print/augmented reality and event-centric mobile apps into engagement strategy Show less

Washington D.C. Metro Area

• Primarily responsible for undergraduate communications and marketing through direct, digital, and event-related marketing• Executed hospitality/event management in executive donor clubs (Athletic Directors Club/Colonials Club) – helped reach and surpass highest donation goal ever of $100,000 in 2011-2012 Basketball season• Assisted in sports marketing/promotion/game day experience – helped reach and surpass highest season ticket holder/general attendance goal ever in 2011-2012… Show more • Primarily responsible for undergraduate communications and marketing through direct, digital, and event-related marketing• Executed hospitality/event management in executive donor clubs (Athletic Directors Club/Colonials Club) – helped reach and surpass highest donation goal ever of $100,000 in 2011-2012 Basketball season• Assisted in sports marketing/promotion/game day experience – helped reach and surpass highest season ticket holder/general attendance goal ever in 2011-2012 Basketball season Show less

Student Activities Center

• Responsible for marketing campaign of University’s premiere award ceremony celebrating excellence in student life• Advertised/promoted nominations for 20 awards from 16 departments to 350+ registered student groups/organizations through palm carding, tabling, postering, Facebook, and Twitter• Advertised/promoted Excellence Awards/Dessert Reception event to 22,000+ University population

Office Of Undergraduate Admissions

• Student Coordinator of University’s Visit Program to 40,000+ visitors throughout the year• Managed 350+ volunteer student tour guides – including advertising, interviewing, hiring, training, and scheduling• Planned University visit schedule for entire year and helped organize Admitted Student April Visit Days• Coordinated all requests for overnight visits, special group tours/sessions, academic classroom visits, and VIP/alumni tours

Emerging Leaders Program, Student Activities Center

• Coordinator of University’s premiere freshman leadership program with 200+ participants• Responsible for interviewing, hiring, and training 16 Peer Leadership Mentors• Created, educated, and implemented new program curriculum that transitioned from seven weeks to two and a half days• Designed all brochure, booklet, and online marketing/promotion campaigns (including Facebook/Twitter), registration information, and program materials

2010 Vancouver Olympic Experience Course

• Engaged with over 30+ executives at the Olympic Games including, but not limited to: 2010 Legacies Now, AT&T, Bosco Sports, Coca-Cola, General Electric, Heineken House, Hilton Hotels, IOC, Lead Dog Marketing, Mizuno, NBC, Octagon, Olympic Broadcasting Services, Olympic Tourism & Development, Proctor & Gamble, Red Bull, Russia House, Tourism Vancouver, Team USA House, USOC, Vancouver Olympic Sport, VANOC, Visa, World Olympian’s Association; in order to understand the significant… Show more • Engaged with over 30+ executives at the Olympic Games including, but not limited to: 2010 Legacies Now, AT&T, Bosco Sports, Coca-Cola, General Electric, Heineken House, Hilton Hotels, IOC, Lead Dog Marketing, Mizuno, NBC, Octagon, Olympic Broadcasting Services, Olympic Tourism & Development, Proctor & Gamble, Red Bull, Russia House, Tourism Vancouver, Team USA House, USOC, Vancouver Olympic Sport, VANOC, Visa, World Olympian’s Association; in order to understand the significant financial/marketing/media/event management/operational resources involved with the Games• Researched and studied topics pertaining to the Games including: Athlete Marketing, Bid Process, Broadcasting, Ceremonies, Legacy, Media, New Media, Olympic Programme, Security, Sponsorship, Sustainability, Ticketing, Transportation, Venues, Volunteering, WADA/Doping, Youth Olympic Games• Conducted, compiled, and analyzed Olympic Economic Surveys based on spending/finances of tourists and local residents used by The George Washington University School of Business and International Olympic Committee Show less

Office Of Undergraduate Admissions

Selected as only Sophomore to travel on to Admissions Receptions in Boston, MA & Manchester, NH. Selected as only junior to travel to Admissions Receptions in Northern New Jersey & Manhattan, NY. Receptionist for office, lobby, and Welcome Center. Assisted Admissions Directors with special projects. Created literature for 4,500+ admitted high school seniors and families for April Visit Days.

Emerging Leaders Program

One of three head guides for GW's freshman leadership program, an intensive seven week program during the fall semester. Interviewed, selected, and trained student guides. Organized and planned the seven week long leadership program and helped educated and teach program's guides in the leadership based workshops and sessions.

Colonial Inauguration

• Welcomed 5,500+ guests to the University as part of a highly selective and prestigious summer orientation program• Facilitated student/parent discussion groups throughout intensive three-day long college orientation sessions (6)• Selected as one of two significant facilitators who lead large parent discussions about current college issues• Executed the activation of University’s brand and messaging by providing education on all academic/non-academic topics

Emerging Leaders Program

Upperclassman student guide for leadership program. In charge of a small group of freshman students for the seven week long leadership development based program. Acted as a group facilitator, guide, and leader - as well as resource to new students. Educated students in leadership based work shops and modules.