Matt Ceule, Cmm Email & Phone Number

Kansas City, Mo, Us

Kansas City, Mo, Us

• Lead a team to plan client events, hitting program milestones all the way through event execution.• Collaborate with internal teams and client channel leaders to align event strategies with company vision, priorities, and target audiences, including the localization of strategies for regional events.• Develop operational structures and processes for efficient, flexible teamwork with teams in various physical locations.• Consistently managing complex budgets, contract risk mitigation, attrition, and forecasting to meet targets and expectations.• Leverage my strong relationship skills to assist the company in Biz Dev strategy and tactics.

San Francisco, California, Us

• Developed experiential strategy for the B2B side of the organization, which included creating a purposeful targeted approach in identifying which conferences to attend with a focus on generating MQLs to fill the upper sales funnel, as well as providing guidance on planning and executing sponsorships to create a best-in-class on-site attendee experience for association conferences / tradeshows.• Applied ROI model to limit sponsorship over-spend and maximize brand effectiveness.• Built out strategy for engaging clients and prospects in the virtual space for two separate product lines, resulting in winning multiple new enterprise clients within one year.• Successfully managed on-site logistics for the team.

Leawood, Ks, Us

• Excite and inform different B2B focused audience profiles through omni-channel, integrated marketing campaigns.• Drove event strategy, execution, and post-event measurement end-to-end.• Redefined “President’s Club” incentive experience focused on attendee experiences from start to finish.• Responsible for producing events aligned to business objectives for enterprise customers and sales partners across verticals, products, and business priorities.• Created communications plans for moving people in the sales funnel.

Kansas City, Mo, Us

• Types of programs: Incentive Travel, Town Hall, Franchise Convention, Sales Training, Operations Training, Sports Sponsorships, Off-Site Planning, Regional Road Show• Contracted and directed multiple 3rd party vendors / resources to execute on-site logistics.• Oversaw site selection process, narrowing a broad list to a specific geo, made strategic recommendations, and negotiated and secured contracts.• Effective communicator with C-Suite / Senior Leadership on setting and managing expectations.• Managed budgets to productivity standards, continuously improving ROI.

Kansas City, Mo, Us

• Managed a cross-functional group that planned and executed client programs.• Process mapped client desired outcomes to develop program strategies and related tactics.• Managed creative teams responsible for graphic development and AV production design and execution.• Developed strategies and tactics that met and exceeded client ROI goals.• Created new business development in industry verticals to complement existing book of business.

• Contract services handling various marketing and onsite logistics for multiple clients.• Develop marketing strategies and provide tactics list on how best to achieve those goals.• Provide campaign execution services.• Create comms plans for moving people in the sales funnel.• Managed the client relationship and acted as liaison for 3rd party in-person experiences.