Reporting to the VP of Supply, I lead the creative vision for high-quality, offline Host and guest experiences. I establish and communicate a creative vision, craft unique and emotionally resonant experiences, and develop strategic playbooks to ensure differentiated Experiences are delivered at scale. I drive innovation by prototyping new formats to enhance guest experiences that define the Experience product. I oversee the training and support to global teams who focus on Experiential design

Drive the end-to-end strategy for new products and marketing initiatives that respond to global events and trends. As the founding Creative Director of an internal creative studio, I explored new businesses beyond Airbnb's core. I managed a portfolio of innovative concepts from brainstorming through prototyping and product resourcing, led multi-month external pilots, and launched new initiatives within Homes. I partnered with Brand, Comms, futurists, influencers, and external creative agencies, along with Data Science, Product Design, UX Research, and Engineering teams

The challenge was to connect and build a community of hosts who could rely on the knowledge of others to grow host acquisition, education, and retention at scale- Community incubation: Launched and integrated an online/offline community strategy into operations- Regional acquisition: Incubated a regional community program for the Airbnb Experience platform to boost host acquisition for scale- Scaled Community Marketplace: Created and executed a program to scale the community marketplace from 60 cities to 1,000Key Responsibilities:- Data-Driven Experiments: Designed and conducted data-driven experiments, coordinating efforts between regions, community offices, and partner teams. Utilized holdout groups to measure the impact on business metrics such as host attrition, community value, education, and host sentiment.

Incubated, launched, and scaled, Airbnb's new product, Experiences. The Experience product was the first business launch beyond Homes and Airbnb's first step in becoming an end-to end travel platform. Launched Los Angeles as Airbnb’s pilot experience marketplace from the ground level and helped build the infrastructure and playbook to scale Experiences into 1000 markets within the next eighteen months.•Early stage offline product development•Collaborated with cross functional teams to build a vision for the product•Created a framework that defined Airbnb's vision for transformative travel. •Built a process to source and onboard experience hosts in the pilot city, LA. •Worked with external partners to scale into new citiesWorked cross-functionally with Business Affairs, Legal, Operations, Marketing, PR, Policy, UX, CX, Education, Quality, Community, and inter-department leadership to incubate programs within the Airbnb host community.

I led the creative vision for supply and the execution of Airbnb Adventures, creating the vision, incubating, prototyping, and developing it from scratch into a successful business. This resulted in international media coverage and the most successful product launch of 2019. By developing new business models, I drove significant organizational change, from safety standards to multi-day travel infrastructures. I established a complex partnerships to rapidly scale post-launch. Working cross-functionally with a lean team, we executed the largest product launch of 2019. My achievements include developing a launch framework that became the template for future product launches, achieving a $0 to $1 million run rate in less than six months, and successfully scaling Airbnb Adventures to a global product.

I make sure good ideas are seen by the masses.

A media and tech incubator.