● Oversee daily operations of a team of 25 direct reports, content creators● Develop content strategy and messaging for all marketing and communications for a local business in a high end service category● Create integrated strategic marketing campaigns to build brand awareness and attract clients, generating more than $400,000 in annual sales

● Develop campaigns, messaging, KPIs and roadmaps for clients ranging from small businesses to political candidates● Communicate with stakeholders to provide status reports, schedules, tasks and other project resources● Supervise internal and external team members to ensure materials, content and documents are accurate, up to date, and on brand

● Launched projects, created project plans, briefs and budgets, targeted audiences, assigned tasks and tracked activity to ensure delivery● Created integrated communications strategies that aligned with brand level needs and objectives● Adjusted project plans, provided status updates and cleared obstacles ● Worked with colleagues across the University to efficiently reach objectives while maintaining relationships● Gathered analytics, research and data to present to leadership & colleagues with recommendations for campaigns and annual projects● Ensured implementation of brand level messaging across projects to maximize the university’s cohesion in its brand and sub-brands● Reorganized internal workflows for efficiency using project management and task management software● Developed websites for key initiatives and overhaul current website strategies to meet new marketing strategies● Oversaw internal and external stakeholders to ensure on time completion of projects and campaigns● Provided strategy advisement and recommendations to leadership

● Strategized campaigns that exceeded client goals. ● Received client feedback & presented final strategies and creative ● Managed workloads, project tasks and resources

● Proofread and edited articles in a quick, but thorough manner● Created page designs for rotating sections of the newspaper using Adobe Creative Suite. ● Collaborated with many different colleagues—from press workers to videographers—to ensure the paper was error-free and printed without issue

● Interviewed community members and wrote error-free articles● Hunted down leads, enterprised stories and took photos. ● Revitalized the newspaper’s Facebook and Twitter accounts by maintaining a social media editorial schedule that not only mirrored the print product, but also included crisis information, crime updates, weather warnings and other strategic content