Matt Driscoll Email and Phone Number

Document and train new analysts and media planners on processes, procedures, and best practices, especially with regard to conversion tracking, marketing attribution, marketing reporting, and campaign management; streamline processes and workflows that were developed during the early days of the agency, such as data management, dashboard creation, and internal reporting; write blog posts to demonstrate industry knowledge and increase traffic to our website

Integrated our law firm clients’ CRM softwares with Google Ads and Meta Ads Manager, allowing us to optimize their campaigns on those platforms toward lower-funnel conversion actions (e.g., qualified leads); using Zapier, filled the gaps in the reporting capabilities of our law firm clients’ CRM softwares (e.g., their lack of historical leads data), allowing us to better analyze lead quality and client intake process performance; conducted market research to identify new market opportunities… Show more Integrated our law firm clients’ CRM softwares with Google Ads and Meta Ads Manager, allowing us to optimize their campaigns on those platforms toward lower-funnel conversion actions (e.g., qualified leads); using Zapier, filled the gaps in the reporting capabilities of our law firm clients’ CRM softwares (e.g., their lack of historical leads data), allowing us to better analyze lead quality and client intake process performance; conducted market research to identify new market opportunities for our litigation finance group clients, several of which they have since pursued Show less

Created and managed Google Ads, Meta Ads Manager, Microsoft Advertising, and other digital marketing campaigns; designed and maintained white label Looker Studio dashboards and reports with live connections to digital marketing platforms and other data sources both for internal use and for our litigation finance group, law firm, and class action administrator clients; performed marketing audits of existing and potential clients, including competitive landscape analyses, SWOT analyses, and… Show more Created and managed Google Ads, Meta Ads Manager, Microsoft Advertising, and other digital marketing campaigns; designed and maintained white label Looker Studio dashboards and reports with live connections to digital marketing platforms and other data sources both for internal use and for our litigation finance group, law firm, and class action administrator clients; performed marketing audits of existing and potential clients, including competitive landscape analyses, SWOT analyses, and federal, state, and local law research Show less

Using Tableau and R, analyzed years’ worth of e-commerce sales data, returns data, and online reviews; presented my findings and recommendations (several of which were implemented) to the brand’s leadership team, including its founder-CEO; used R to automate the generation of regular reports (decreasing generation time by as much as 90%); assisted with the company’s transition from agency to in-house marketing, which included a social media plan redesign

Using JavaScript, HTML, and CSS, built a client-facing web application that allowed users to create their own custom designs of the brand’s products, significantly speeding up the design phase of the custom order process; implemented website updates; built out integrated spreadsheets; performed routine IT work