Matt E Lee Email & Phone Number

Greater New York City Area

• Responsible for top search accounts inbound/outbound product feed optimizations with a focus on result driven automation• Handle agency response on shopping/feed related accounts• Lead agency training at GroupM on Shopping/Data Feeds• Work closely with search/social//planning teams to provide holistic best in class program• Manage junior level search team on shopping accounts • Act as liaison between client, product team, reps, and feed management platform • Performed numerous audits and assisted on several new business pitches • Launched +10 shopping restructures focusing on a granular query targeted account

Tampa/St. Petersburg, Florida Area

• Managed all Rakuten Marketing client’s data feed management, account optimization and relationship with product feed team• Ran day to day for top retail shopping accounts working closely with clients as well search/social• Assisted in demand gen planning, QBRs, account audits, strategic testing & case studies• Worked closely with search/social/display teams to develop an omni-channel approach around automation, innovation and results• Led all internal/external shopping/data feed training • Grew account from 3-4 accounts with a couple thousand products to over 60 accounts and +2M products in 4 years

Tampa/St. Petersburg, Florida Area

• Managed all paid social for Rakuten Search• Led day to day tasks & search optimizations for several retail accounts• Worked closely with clients to hit their target goals• Monitored performance and provided consistent reporting and forecasting• Started working with product feeds, product listing ads & comparison shopping engines

Tampa/St. Petersburg, Florida Area

• Responsible for all top line web sales, increased web traffic and brand recognition for OttLite Technologies Inc.• Managed and optimized all PPC and SEO for both the US & UK websites• Created, managed and optimized all social media campaigns• Helped manage, create and implement our email marketing platform• Provided senior level reporting and analysis on all site statistics• Created Facebook Brand/Retail page which reached 5,000 fans in 2010• Led the SEO revitalization of OttLite which became the biggest catalyst of traffic and revenue for the site bringing us more qualified and targeted leads• Optimized our PPC campaigns, making them profitable for the first time in more than a year of production prior to me joining OttLite

• Employed search engine marketing knowledge to create and implement successful PPC campaigns• Managed and analyzed over 20 website's production and maintenance• Responsible for weekly KPI reporting and the impact it has on top line results• Created and optimized all landing pages for SEO• Worked closely with account managers, creative department and clients• Developed and created an 'Ad Text' tool which expedited production five times• Winner of Linkshare's 2008 Q3 Kaizen Award• Promoted from SEM Specialist to Senior Account Manager• Assigned the role of team project manager

Tampa/St. Petersburg, Florida Area

• Employed search engine marketing knowledge to create and implement successful PPC campaigns across many verticals & clients• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation• Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of hundreds of thousands keywords across Google Adwords and Yahoo! Search Marketing pay per click advertising platforms• Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers

Composition Of Music

Associate Arts, Music

Activities and Societies: HCC Guitar Ensemble