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I am a communications and marketing professional with 17+ years of both agency and in-house experience for leading consumer, sports and entertainment companies. I have experience across several communications disciplines including product marketing, digital content, media relations, executive leadership, influencer and athlete relations, partnerships, internal communications, and community relations. While at EA I have led marketing and communications campaigns for some of its biggest products including Madden NFL, FC (Soccer), NHL, UFC, F1, Star Wars and various mobile titles, as well as worked on multiple enterprise-wide communications initiatives such as EA's anti-toxicity work (Positive Play Program) and the development of its Purpose and Beliefs, EA's global internal communications strategy, as well as consumer facing events such as EA PLAY. While at Fleishman Hillard, my clients included Visa, Electronic Arts, Callaway Golf, Levi's, GoPro and BMW. During this time, I ran both major consumer marketing campaigns (product launches, major sporting events, etc.) and corporate initiatives (multiple CEO transitions and IPOs).
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Product And Brand CommunicationsDropboxSt. Louis, Mo, Us -
Director Integrated Communications - Ea SportsElectronic Arts (Ea) Mar 2021 - PresentRedwood City, Ca, UsI oversee a team of 13 people focused on earned media, digital content, influencer marketing, partnerships, athlete relations, community and internal communications for products including NHL, UFC, F1, PGA TOUR, Super Mega Baseball, F1 and various mobile titles. I have extensive experience working with leagues, teams and international companies on marketing and communications campaigns that engage global audiences in our products and services. -
Director - Community And InfluencersElectronic Arts (Ea) Jun 2019 - Mar 2021Redwood City, Ca, Us- Oversee community and influencer strategy for all EA titles, with responsibilities including EA's influencer engagement program, direct-to-player communications (Web, live streams, social media) and the player-to-developer product feedback framework. - Products included EA SPORTS FIFA, Madden NFL, EA Star Wars, The Sims, Battlefield, and more. - Developed EA's Positive Play Program creating policies, procedures and communications strategies to combat online toxicity in the gaming community. -
Director Corporate CommunicationsElectronic Arts (Ea) Aug 2014 - Jun 2019Redwood City, Ca, Us- Led proactive EA Brand reputation management and communications program, including multi-channel global content strategy for Electronic Arts brand channels (EA.com and EA social channels), EA Brand story (Voice, Narrative, Policies and Procedures) and brand health measurement. - Marketing communications of EA PLAY, EA's player-first focused event. Drove onsite attendance and global online communications strategy. - Between 2014 through 2016, led internal communications strategy at EA. Responsibilities included executive communications, Global Town Hall management, oversight of EA's employee ambassador program (EA Insiders) and collaboration with EA's People Experience team on internal programs, including EA's intranet EA World. - Managed programs across crisis communications, executive communications, tech platform, and additional strategic company initiatives.- Corporate Communications point for EU communications and led EU agency team on communications strategy (2014) -
Vice PresidentFleishmanhillard Jul 2011 - Aug 2014St. Louis, Mo, Us- Managed day-to-day integrated communications for Electronic Arts, Callaway Golf, Visa's NFL Sponsorship, Autodesk, Levi's Stadium and GoPro.- Provided strategic counsel and integrated communications solutions across paid, earned, shared and owned channels- Expertise in consumer, corporate, digital, crisis, internal and stakeholder communications- Worked two separate in-house Sr. Manager-level roles for EA SPORTS- Projects included: Sports sponsorship: BMW's North American 2014 Winter Olympic bobsled sponsorship (2015 Sabre Award - 1st place, Sponsorship), Visa's 2014 NFL campaign, Levi's 49ers' stadium sponsorship Corporate communications: GoPro's IPO, Callaway's 2012 CEO transition, Electronic Arts' 2013 CEO transition Shared/Owned: Electronic Art's multi-channel communications strategy- Clients included Visa (NFL sponsorship), Callaway Golf, BMW's U.S. Olympic sponsorship, Google, USAA (NFL sponsorship), Kaiser (Own Now), San Francisco 49ers, Golden State Warriors, EA Mobile and Autodesk -
Senior Account ExecutiveAccess Communications Feb 2011 - Jul 2011San Francisco, Ca, UsStrategic development and management of communications campaigns for sports, gaming, technology and payment clients. Manage staff of 5-6.Clients include 2K Sports, 2K Games, Intuit and Paypal. -
Senior Account ExecutiveFleishman-Hillard Jul 2007 - Feb 2011St. Louis, Mo, UsParticipated in development of media planning and strategies; extensive writing through development of press releases, corporate blog and media pitches; successful media relations to top-tier consumer publications; event and media tour coordination and staffing; daily client relations and participation in new business initiatives. Clients include VISA, EA Sports, Hotwire, Zeneca, Zillow, Chevron and the Pac-10 Conference. -
Financial AnalystVisa Jul 2005 - Jul 2007Foster City, California, UsAs a financial analyst at VISA, U.S.A. Inc., responsibilities included but were not limited to analyzing member bank billing data and reporting to lead directors of various member bank accounts. I managed a variety of systems and was on the transition team which helped guide Visa through its SEC filing and impending IPO -
FreelancerMilpitas Post/Fremont Bulletin Oct 2004 - Jul 2005Covered all five Fremont, Ca high school sports teams and Milpitas High School. Planning and development of all content, story ideas and picture assignments.
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FreelancerEspn.Com 2005 - 2005SF Bay Area freelance reporter for ESPN
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ReporterAssociated Press 2003 - 2004New York, Ny, UsCovered the University of California, Santa Barbara women's basketball team during the 2003-04 season. -
Sports EditorDaily Nexus 2002 - 2004Managed a full-staff of writers at a five-day circulation newspaper. Developed, distributed and edited story assignments. Submitted weekly payroll reports. Beat writer for seven University of California, Santa Barbara athletic teams.
Matt Faust Skills
Matt Faust Education Details
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Uc Santa BarbaraPolitical Science -
Ohlone College -
Arizona State UniversityJournalism -
Mission San Jose High School
Frequently Asked Questions about Matt Faust
What company does Matt Faust work for?
Matt Faust works for Dropbox
What is Matt Faust's role at the current company?
Matt Faust's current role is Product and Brand Communications.
What is Matt Faust's email address?
Matt Faust's email address is ma****@****hoo.com
What is Matt Faust's direct phone number?
Matt Faust's direct phone number is +1 650-628*****
What schools did Matt Faust attend?
Matt Faust attended Uc Santa Barbara, Ohlone College, Arizona State University, Mission San Jose High School.
What are some of Matt Faust's interests?
Matt Faust has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Golf, Food, Home Decoration.
What skills is Matt Faust known for?
Matt Faust has skills like Media Relations, Press Releases, Strategic Communications, Integrated Marketing, Marketing, Social Media, Corporate Communications, Event Management, Reputation Management, Public Relations, Social Media Marketing, Internal Communications.
Who are Matt Faust's colleagues?
Matt Faust's colleagues are Anzu Saito, Zedou Officiel, Greg Brandmeier, Eric Anderson, Mark Brockhoeft, Faisal Faisal, Sambasivarao Kurakula.
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