Matt Fragapane Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Responsible for driving awareness and consideration of MYOB as a business management platform.

Melbourne, Victoria, Australia

Responsible for developing marketing strategies to drive retention, upsell and cross-sell.

Melbourne, Victoria, Australia

Melbourne, Australia

Responsible for managing automated and personalised marketing campaigns from strategy through to implementation and PIR.My responsibilities include: - Harnessing data and insights to identify business opportunities and solve for customer problems/needs,- Designing Adobe Campaign Standard (ACS) workflows that deliver quantifiable commercial value and customer centric experiences, - Utilising performance reporting to iterate and optimise in-market activity, and- Overseeing creative development and production.

Melbourne, Australia

As a Marketing Specialist at AGL I'm responsible for managing campaigns that establish new product categories and articulate clear customer value.My responsibilities include: - Harnessing customer insights to develop compelling value propositions and customer experience,- Delivering effective automated 1:1 marketing,- Managing media strategy and efficient multi-channel lead generation,- Leveraging data and performance reporting to optimise in-market activity, and- Overseeing creative development and production.

Melbourne, Victoria

As FYA's Marketing Coordinator I helped increased brand recognition. My key responsibilities included: - Brand management and rebrand roll-out,- Creation of sub-brands consistent with the overarching brand strategy,- B2B and B2C marketing campaign strategy and implementation,- Event marketing,- Collateral production and corporate communications,- Digital content creation and website management,- Agency relationship management,- Budget management, and- Internal communications.

Bachelor'S Degree, Arts

Bachelor of Arts

Graduate Diploma, Public Relations

Graduate Diploma in Public Relations (Distinction) Noel Turnbull Award recipient, presented to the top student in “Research.

High School

School Captain 2004 Chris Balnaves Art Award recipient 2004