- Manage Demand Generation team for Gainsight and Aptrinsic business lines--- Digital programs/strategy and paid media--- Content marketing--- Web development--- Marketing operations- Responsible for meeting top of the funnel and pipeline generation metrics- Successfully integrated Gainsight and Aptrinsic marketing tech stacks in less than 30 days after acquisition- Implemented new scoring, metrics, and operational processes around Aptrinsic product line

- Oversee Marketing Operations team--- Own and administer all marketing technology, including Marketo, Salesforce, LeanData, Leadspace, SalesLoft, GoToWebinar, Zapier, Bizzabo, and Eventbrite---- Maintain vendor relationships---- Oversee email marketing schedule, design and creation---- Direct reporting efforts that range from weekly company-wide updates to in-depth reports on signature programs---- Manage and mentor direct reports- Design and build custom solutions for cross-functional accessibility of data via API sources---- Custom data warehouse fed via Marketo and Salesforce APIs---- Data output using SQL, PHP and Javascript- Rebooted Sales Development (SDR) team---- Interview all SDR candidates and train new team members on technology---- Manage lead routing via custom-built solutions---- Built custom SDR-to-sales handoff solution within Salesforce enabling enhanced reporting and feedback loop- Align with Field Marketing team on ABM tactics, territory enablement, and event efforts---- Own registration efforts for Pulse (increased attendance from 1,200 in 2015 to 5,000 in 2018)---- Launched European conference, increasing attendance from 300 in 2016 to 1,100 in 2018---- Provide analysis for hot territories, areas appropriate to host events---- Custom-built ABM solution enabling field marketing and sales to holistically view target accounts---- Create campaigns and reports to manage registration process

- Administrate Marketo marketing automation and lead management system for industry leader in gamification---- Reconstructed Marketo architecture and lead flow to best practices---- Developed numerous nurturing and demand generation programs to grow, maintain and cleanse database- Administrate Salesforce.com for marketing---- Create custom objects, apex triggers and classes, workflows and processes---- Develop complex reports and dashboards---- Architect operational flows, assignment routing and connection with Marketo- Manage social media presence---- Oversee social media team---- Coordinate social campaign strategies and reporting---- Develop paid campaigns to align with lead generation and brand awareness- Webmaster of bunchball.com---- Maintain site operating on Drupal 7---- Manage SEO and SEM agency

- Administrated Pardot marketing automation and lead management system for Inc. 500 SaaS company---- Revamped existing Pardot framework to utilize advanced features---- Designed and deployed numerous drip programs and lead generation tactics---- Architected lead qualification program---- Developed integration plan with salesforce.com CRM and internal databases---- Coordinated with different departments to implement automation systems to enhance workflows and increase productivity- Managed email marketing; designed, coded and deployed campaigns---- Won MarketingSherpa Email Award 2014, “Deliver and Automate — Lead Gen”- Maintained prospect database, including segmentation and data quality- Assisted in numerous company records for lead generation---- 39 percent increase in leads year over year---- Largest single month for leads---- Increased webinar registration by more than 350 percent and attendance by more than 200 percent

- Lead management automation/prospect nurturing for global B2B software company - Developed and implemented global integration plan of Pardot system---- Provides increased prospect nurturing and visibility---- Drip program and nurturing campaign creation and management---- Email campaign creation and management---- Work directly with sales to train on utilizing tools and manage transfer requirements of prospects into CRM- Manage Web content on nine regional websites in five languages- Produced global and regional press releases and internal/external communications • Deployment of intranet communications, analyst and customer relations- Multi-cultural and global corporate environment