After having terrible experience after terrible experience with larger companies, while getting pictures taken of my kids, I started my own photography business. Specializing in Seniors, Children, Families and Weddings, I create photography experiences for my clients that are fun, making them want to come back again, and experiences they are excited to share with their family and friends.http://www.facebook.com/matthackerphotography

SEO Strategy• I managed the day-to-day SEO Strategy for my clients. First I create their strategies in a way that aligns with their overall organizational business objectives and business goals• I worked with Brand Strategists and Content Strategists to make sure all of our work aligned together to create the best experience and SEO as possible for our clients.• I created actionable plans to increase clients SEO and overall digital presence on an ongoing basis• Worked side-by-side with UX, Design, Development, and Content team members to create websites that have good SEO and set the foundation for continuing to build SEO for their brand.Technical SEO Work• I performed the technical SEO and other work to back up the SEO Strategies I created. That work includes, but is not limited to:• Keyword Research & Analysis• Creating Keyword lists• Competitive Research• Website Audits• SEO Audits• Analytics Audits• Content Audits• Backlink Audits• Creating SEO Action Plans based on the results of the audits• Created & presented monthly SEO reporting to every client• Reviewed website copy and blog copy to ensure it is written with good SEO in mindSEO Consultant• Acted as an SEO Consultant for some clients that needed guidance with their SEO but wanted to implement the work in-house.Lead Analytics/Data Strategist• Led the charge of completely overhauling how we reported our work to our clients and what we were reporting

Account Management• I managed the day-to-day projects for my clients websites, social media, and advertising; performing a plethora of tasks but also tasking out work to be done by other members of our team• I collaborate with my clients to put together a comprehensive web strategy that aligns with their overall organizational goals & objectivesData/Analytics & SEO• I put together monthly (and one-off) analytics reports for every one of my clients, then review that with them covering work that has been done and work that is upcoming• I perform benchmark testing for a variety of different things that pertain to SEO• Based on data/analytics and results from our testing, I put together a 3-month roadmap of work to complete to help my clients reach their goalsResearch & Competitive Analysis• I performed research on every clients competitors to see how they compare, where they are better and where there is room for improvement

Data/Analytics & SEO- Go-to person for end-user website reporting & dashboard creation for 4 different business units- Trained internal employees on data & analytics best practices as well as SEO best practices- Acted as the in-house SEO specialist, helping business units launch new websites in each of their respective industriesUI/UX Prototyping- Created prototypes for internal & external applications with our Product Development team and other business units- Worked with internal UI designer to create & implement designs for internal applications and business unit websitesResearch & Needs Analysis- Performed in-depth industry research into adjacent markets that we could impact with our current product offerings- Performed needs analysis in adjacent markets to identify gaps and worked with business unit leaders and Product Development to come up with solutions and products that we could build to help companies in those marketsBrand Management- Worked with business units to rebrand into their own marketable brands that are all part of the CCR Family of CompaniesBudget Ownership/Management & Predictive Modeling- Owned/managed the annual Marketing budget for one of our business units- Managed predictive modeling reporting for marketing spend as well as our sales pipeline Social Media Management- Helped run/manage multiple social media platforms, driving strategy and paid advertising efforts

UI/UX Strategy & Leadership- I was the first UI/UX employee the company hired- Created and implemented UI & UX as disciplines and pushed for them to be a major decision maker for the organization (forced the company to care about UI and UX while proving to them the importance through data & analytics)- Worked with the leadership team to create and implement a UX strategy that the company can build upon for years to come- Spearheaded all UI and UX projects (working with Sales, Marketing, Content, Product, and off-shore teams)- Created and helped implement brand/design strategy & guidelines across the organizationUI/UX Design & Development- Created wireframes and user flows for all web projects, then turned those into designs and helped develop them- Based on goals of the project (which manifested themselves from the over-arching business goals I worked on with the Leadership team) I oversaw all design and development projects, ensuring projects got done on time and created the best user experience possible for our customersData & Analytics- Working with the Leadership team, I would create reports showing opportunities we have to create better user experiences and from those reports, work with the Product team to see these projects through to completion- During the development stage, I would make sure that all changes that we implemented are set up to be tracked in analytics so we would easily be able to see the impact of the changes

UI/UX Strategy & Design- Created & implemented UI/UX project lifecycle documentation for the company- Utilizing results from user testing, user research and A/B testing, I coupled that information with data & analytics to create workflows, prototypes/wireframes, clickable prototypes, and interactive designs which then formed the final design that was developed in the form of product enhancements as well as new services and product offerings- Designed the UI and created the UX for mobile apps, web applications, and desktop products across a variety of consumer DIY tax products, professional tax products, and financial services productsData Analysis & Analytics- Utilized Google Analytics, testing results and in-house data capturing tools to help drive UI/UX decisions- Worked side-by-side with BI (Business Intelligence) to fulfill reporting needs for various departments throughout the organizationA/B Testing- Key decision maker on what we wanted to A/B test and how we wanted to set up the tests- Analyzed results of A/B tests and provided recommendations on the continuation of tests, changes that should be made as a result of the tests, and if the changes were something that we needed to retestUser Testing and User Research- Researched third party vendors to partner with as a supplement to the UX staff we had on our team- Managed relationships with third party vendors that we utilized for additional user testing and research needsCustomer Engagement Strategy-Helped provide strategies and recommendations on how we could create a product suite that could not only help the general public complete and finish their taxes while have the best experience possible, but also strategies to provide them with engagement opportunities throughout the entire year, not only during tax season

STAT (Strategically Targeted Analysis & Tracking) Product Creator/Owner- Saw a need in the marketplace for a product to help connect strategic initiatives to analytical data for our clients- Tied client goals directly to data from Google Analytics and CMS product (VitalSite) to provide growth opportunities and recommendations to clients, and provide them with benchmark data & website health scorecard- Product used to lead strategic direction for internal efforts as it relates to the needs of the clientsStrategic Advisor/Leader For Clients- Worked with clients on developing strategic S.M.A.R.T. Goals for their digital marketing efforts that tied back to higher-level organizational goals- Helped identify pain-points & growth opportunities for client organizations and implement action-plans on how Geonetric could help with those areas- Traveled around the United States to visit clients on-site and lead corporate-level strategic planning sessions - Helped sell other Geonetric services to clients where it made sense in relation to their strategic directionCompany-Wide & Client Google Analytics Go-To Person- Helped justify client S.M.A.R.T. Goals by providing data that directly correlated to each of their goals- Trained internal staff and clients on proper usage of Google Analytics- Worked with software development team to implement a deeper integration of Google Analytics into our core product- Helped guide team to all-time high in SalesRound-Table Leader At SHSMD Healthcare Conference- Google Analytics round-table leader at the 2013 SHSMD Healthcare Conference in Chicago, ILPublished Author / Thought-Leader- Wrote multiple blog posts on the topics of Google Analytics, Digital Marketing, and Strategic Goal Setting

Key Member Of Upper-Level Management Staff- As a key member of the upper-level management staff, I worked with the Executive group on ways to constantly grow and improve the company- Worked with company stakeholders to position Metro Studios in new markets in order to gain new clients/revenue- Worked with other management staff to find/implement project tracking software throughout the entire companyLed The Web Department To All-Time Highs- Led the Web Department to receive an award for being the second best Web Development Company in the Corridor according to the Corridor Business Journal (never on the map for an award before)- Led the Web Department to produce the highest revenue numbers in company history (for the Web Department) for the best month ever, best quarter ever, and best year ever (beat previous best year by 70%+)Managed Web Department- Managed a group of 7 Web Department Employees- Completely re-vamped the Web Project Lifecycle Process and implemented it (reduced project lifecycle by 30+ days)Managed/Created All Web Quotes/Bids For Client Projects- Created/implemented a new Web Pricing Structure- Created/implemented a new Bidding/Quoting structure to ensure that all bids were accurate and representing the company accurately- Created a bid/quote for all work that was being done for all web projectsDeveloped New Web Offerings/Packages- Created/implemented a new, lower cost product option in order to reach a new audience of clients- Helped create a tiered Monthly SEO product to sell to all clients on a monthly basis in order to grow the amount of monthly recurring revenue the company could rely on each month- Created/implemented a new sales strategy for ways to re-engage clients in order to get more upsell/reselling revenuePerformed training on web best practices, Google Analytics, SEO, SEM, and WordPress with internal staff and clients