Matt Hedlund Email & Phone Number

Greater Seattle Area

Built search engine marketing campaigns to run on Google, Bing and various online listings. Aspects of campaigns included managing advertiser landing pages, call-tracking telephone numbers and website proxies. Optimized campaigns on a daily basis to ensure performance metrics such as Cost-Per-Click, Cost-Per-Lead and budget-pacing were all within goal.Google Adwords certified through employer’s account. Experienced in Microsoft AdCenter.Trusted with high-priority client requests. My team specifically handled accounts averaging $5,000 a month spend.

Managed several multi-market campaigns simultaneously. Monitored and optimized to increase performance and ROI. Built online media plans for a variety of clients to effectively reach their marketing objectives. Primarily flash, video, and rich media formats.Experience using many ad-serving platforms, including Mediaplex, Atlas, and DART.Familiar buying from a variety of publisher types including networks, large media groups, and local community properties.Responsible for organization and upkeep of all publisher data.

Account Executive in retail advertising for Snohomish County's daily newspaper.Sold across a diverse umbrella of products and media, such as the daily newspaper, online at heraldnet.com, monthly journals, and many other special sections.Developed ability to work under deadline pressure and manage multiple projects simultaneously.

Became active member of communications planning team, given real responsibilities and expectation to perform. Reported directly to the media planner.Used communication skills when meeting media representatives in person, over the phone, and through email.Learned to extract necessary figures from third-party market research databases such as TNS Stradegy software.Composed media vehicle summaries, proposals and other documents using Microsoft Word and PowerPoint.Analyzed large data sets and pivot tables in reports on media usage and competitive behavior with Microsoft Excel.