Insightful, forward-looking marketing and communications executive experienced at leading large, cross-functional teams and inspiring them to find creative, actionable and cost effective solutions to strategic imperatives. Passionate about transforming insights into compelling and differentiating brand and product positionings, marketing strategies and social and digital programs, while partnering with senior executives to drive operational change, sales and business growth. Core Competencies: Qualitative and quantitative research, audience segmentation, trend analysis, brand positioning, naming, brand architecture, omni-channel marketing strategy, campaign development & analysis, employee engagement, multi-office team building and management
Listed skills include Corporate Branding, Integrated Marketing, Strategy, Brand Architecture, and 23 others.