Growing content studio offering and securing new business opportunities – Estee Lauder, Adobe, Florasis, PMA Insurance – for Publiq Group, a brand transformation lab based in New York. Focused on institutionalizing business development approach and increasing organization’s visibility in key markets, e.g., China, and within key industries, e.g., tech, healthcare and financial services.

Brunswick Creative Campaigns & Content is an international creative communications agency specializing in branding, employee engagement, communications strategy, PR support and sustainability. Part of the Brunswick Group, its focus is to bring creativity to business-critical communications.North American brand strategy lead reporting to the Managing Partner; introduced projects and oversaw all brand marketing/strategy work coming out of US offices (in addition to select work coming out of foreign territories)Accomplishments include: Formalized North America's brand strategy offering and expanded it to include message development, naming, architecture, employer branding and employee/stakeholder engagement; built out brand stratey presence in SF, Chicago and Dallas offices; grew functional revenues by 300% over three years.Clients include: Avanos, Genmab, UnitedHealthcare, PepsiCo, AIG, PWC, Ares, Davidson Kempner, Textron Aviation, Visa, Kontoor Brands, Cooper Tire and Caterpillar

Addison is an independent branding, sustainability and digital design firm with a heritage in stakeholder communications and simplification. The company's practices uniquely combine business insight, strategy and design to push client thinking forward.Senior engagement leader, responsible for overseeing the firm's Fortune 50 clients. Partner with client executives; develop competitive corporate communication and marketing strategies and translate them across key brand touchpoints. . Accomplishments include: leveraged qualitative research and advanced segmentation tools to develop insights that informed actionable brand positionings and award-winning creative; doubled the size of the largest account.Clients include: GE, Chase, Blackstone, AB InBev, Raytheon, Yahoo!

Engaged by a series of Fortune 500 companies and leading advertising agencies to better define market and product positionings; develop and execute naming and messaging strategies; revise brand architectures and resource projects.Accomplishments include: developed brand architecture for Spectrum to help CMO create separation between in and its former parent company, Time Warner; helped establish brand group at DRAFT FCB while developing product positionings and naming/messaging strategies; part of a consortium of agencies charged with changing foreigners’ perceptions of the U.S. Clients include: Spectrum, DRAFT FCB, Brand USA, City of Las Vegas, Merck, Gilead and GSK.

Straightline maximizes value by focusing the strategic message and clarifying the brand positionings of companies big and small. The company is expert at developing tools that motivate employees, drive differentiation and move organizations forward.Accomplishments include: strategy team leader, responsible for near $3MM in project work; applying more rigor to business development proess and expanding client portfolio to include companies outside financial services Clients include: Credit Suisse, Corsair Capital, Schering-Plough, Thomson Reuters, Xerox, Chrysler, Pfizer and Grohe

Interbrand is the world's leading brand consultancy, offering services as varied as brand research, brand valuation, brand strategy, naming and verbal identity, brand design and integrated marketing. Clients include: Microsoft, AT&T, Samsung, GE, Broadridge, Best BuyAccomplishments include: designed brand strategy and named Microsoft’s search offering, Bing; helped build naming system and updated brand architecture for AT&T in the wake of multiple mergers