Matthew Herndon Email & Phone Number

Works independently and collaboratively with the account management team to plan, manage, and execute marketing initiatives that support business growth and achieve clients business goals and objectives. Responsibilities include managing client sponsorship program while acting as a liaison between all key stakeholders. A strong emphasis is placed on effectively managing the delivery of clients sponsorship contracts while organizing and executing all sponsor delivery activity.

Charlotte, North Carolina Area

•Responsible for the activation of Sprint's mobile marketing campaign at 38 NASCAR Sprint Cup Series events.•Coordinating on-site event operations, production and execution of at track mobile marketing program that reaches 500,000 guests and 80,000 leads.•Management of on-site promotional staff, premium and collateral inventories.•Assisting with the implementation of special projects and client initiatives including national promotions, local market promotions, programming, sweepstakes/contests,etc. and Victory Lane.•Tracking mobile marketing performance and provide post-event feedback and reports to management.•Working with customer hosting teams to provide ticket and suite packages to clients to Sprint Cup Series Events.•On-Site management of the team and driver Victory Lane At The Shop program.

•Facilitating the NASCAR HoF's mobile marketing initiatives for the 2011 BoA 500 at CMS , NHRA, WoO and other local trade shows.•Lead generation & driver/celeb appearances. Managing and scheduling temp staff and volunteers for mobile marketing programs.

Nationwide

•Representative for FORD to the public at various racetracks countrywide.•Critical part of the mobile marketing program at for 2011 vehicle lineup.•Collected data numbers and prospective customer information via new technology systems ie; ipad.

Nationwide

•Operated and maintained visual and audio technology in stock cars.•Worked closely with field producers, camera operators and sound engineers to capture video and audio footage for various television and commercial footage.•Responsible for on track Information technology at over twenty race tracks nationwide.

Charlotte, Nc

•Calculated ROI data to providing team sponsors.•Produced event documents (PowerPoint, pdf, etc.) and assisted with the fulfillment or pre-event client packages.

Lincolnton, Nc

•Worked to have a BRAKES presence in high schools, both local and nationwide, specifically to the scholastic program. •Maintained of BRAKES website, twitter, Myspace and Facebook accounts.

Mooresville,Nc

•Handled daily department functions such as filing invoices after keyed into Great Plains; Filing checks after check run (twice a month); and performing weekly bank deposits for Petty Enterprises, LLC. Researched invoices for Controller as needed.•Assisted Accounts Payable with month-end close by getting invoices matched or coded.

Mid West

•Effectively communicated with customers and sold subscriptions at racing events.•Organized product displays and advertised product at racing events.

Bachelors, Business Management - Motorsports Management

Education record