Matthew Argenti Email & Phone Number

Linden, Nj, Us

Basking Ridge, New Jersey, United States

United States

· Developing the annual US brand plan and activation playbook as a key component of the annual planning process.· Guiding and executing impactful trade and consumer-facing programs designed to support volume goals.· Constructing and tracking the effectiveness of brand initiatives against ROI to enable continuous learning and campaign/program optimization.· Partnering with our importer to identify and nurture a target list of lighthouse accounts that build brand loyalty with trade and consumers.· Creating engaging educational resources designed to build advocacy among retail buyers, bartenders, beverage directors, and distributor partners.

United States

· Oversaw brand launches in all new markets and communicated the brand’s message to distributors across the US· Responsible for strategic business and RTM plan via a $1M+ US & Canada brand budget· Directed brand ambassador team through brand strategy and aid in personal development· Created, structured, and implemented a series of KPIs designed to build brand awareness as well as new distribution and volume· Worked with the sales team to develop channel special retail programs and provided useful distributor programs with a focus on maintaining current relationships and fostering new ones· Tracked and analyzed brand performance and trends in terms of volume and points of distribution· Liaison to US PR & Trade marketing agencies

· Motivated and managed distributor sales forces & created new sales programs to develop new distribution· Interfaced directly with key on and off premise accounts to grow our business· Managed key accounts by targeting sales and monitoring execution via sales reports monthly· Assisted in overall brand development by identifying new account opportunities and working with distributors to execute· Responsible for expansion into additional neighboring markets· Monitored and evaluated program execution within distributor sales force while in the trade

Hoboken/Jersey City/Montclair

· Selling and managing distribution for Bacardi brands to the Northern NJ market· Serving as primary contact for distributor sales teams· Reporting on depletions, volume and accounts sold· Weekly tracking on results and budgets· Managing high-end budgets· Completing special projects, such as market surveys and brand reports· Coordinating brand promotions and events· Conducting in-store tastings and bar staff trainings· Participating in out-of-market sales blitzes

South Jersey

· Created visual displays to enhance sales· Designed and Executed launches for Bacardi’s new products· Planned and Coordinated tastings to sample different products from Bacardi’s portfolio· Customized product merchandising to fit Bacardi’s visual marketing standards· Motivated team members to complete tasks in a timely and efficient manner

Mba, Marketing

Activities and Societies: Graduated Cum Laude

B.A., International Business Management

Activities and Societies: Alpha Chi Rho