A fan engagement & sponsorship activation platform.Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform. We have a proven track record of: Collecting more fan dataSelling more ticketsIncreasing sponsorship revenueHelping sponsors connect with new customers through the sport they loveHelping sponsors convert fan interaction into revenue & advocacyWe combine our understanding of the avid and emotional mindset of a fan with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Find out more - www.incrowdsports.com

Team member of IMG's strategic alliance (established 2012) with the HSBC M&A team, providing advisory services for sport and entertainment asset investments. Other projects included work on commercial programmes for Queen Elizabeth Olympic Park assets, Qatar 22 business planning, part of the team that conceptualised and delivered the inaugural T20 Caribbean Premier League as well as continued work on IPL.

Restructuring and remarketing central commercial partnerships for the IPL for 2013-17. PepsiCo as Title Sponsor.

Started up IMG Consulting's business in India. Notable achievements included IMGC becoming Castrol's sponsorship agency of record for India and establishing the country's first commercial naming rights programme for Metro stations on the Rapid Metrorail Gurgaon network - a landmark project in India.Other key clients included Tata Consultancy Services and ITC.

Worked across a variety of sponsorship consulting assignments for brands such as Stella Artois, Bank of America and Malaysia Airlines.Key projects as Account Director in the Consulting Division included:ABN AMRO - Volvo Ocean Race: Account Director from inital sponsorship selection to ROI analysis. The ABN AMRO boat won the Volvo Ocean Race and the sponsorship was awarded International Sponsorship of the Year by Hollis. Sochi 2014 Olympic Bid: As advisor to the Sochi 2014 Bid Committee I worked upon communications, commercial, Bid Book preparation and International Relations, including the final presentations and lobbying at the 119th Olympic Session in Guatemala where the winner was to be elected. The bid was successful and Sochi was awarded the right to host the XXII Olympic Winter Games and XI Paralympic Winter Games.Indian Premier League: I was a key member of the IMG team that conceived and developed and executed what has become the world's most successful newly launched sports league. To date (2013), this is an event that I have been involved with ever since in a commercial role.

Bond Analyst on the High Yield Desk, reponsible for writing and publishing weekly research reports that were sent to insitutional investors worldwide.