Matthew Borst

Matthew Borst Email and Phone Number

Automotive Brand Manager @ Keysight Technologies
Saint Paul, MN, US
Matthew Borst's Location
Greater Minneapolis-St. Paul Area, United States
Matthew Borst's Contact Details

Matthew Borst personal email

About Matthew Borst

As the Automotive Applications Manager at Keysight, I am primarily focused on further establishing Keysight’s thought leadership and content strategy in the automotive industry, especially around emerging technologies like electrification and automation. I lead the effort on developing automotive messaging that connects with the industry while exploring new and innovative approaches to engage with this audience.

Matthew Borst's Current Company Details
Keysight Technologies

Keysight Technologies

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Automotive Brand Manager
Saint Paul, MN, US
Website:
keysight.com
Employees:
12997
Matthew Borst Work Experience Details
  • Keysight Technologies
    Automotive Brand Manager
    Keysight Technologies
    Saint Paul, Mn, Us
  • Keysight Technologies
    Automotive Applications Manager
    Keysight Technologies Sep 2023 - Present
    • Developed automotive brand strategy and marketing plans collaboratively with global sales and product teams, including generating company messaging, producing content like eBooks and videos, and identifying major industry events for sponsorship like SAE WCX and MOVE America.• Presented thought leadership at industry events like CAR MBS and SAE WCX while publishing over 20 articles and blogs on prominent sites like Automotive News and Battery Tech Online—focusing on emerging topics like EV batteries, software-defined vehicles, grid modernization, and more.• Published website pillar pages on electric vehicle advancements and software-defined vehicles that delivered over 80% of traffic from organic search and over 1000 visitors in first 5 months.
  • Ieee
    Program Manager, Public Safety Technology And Roadmaps
    Ieee Jan 2021 - Sep 2023
    • Lead the founding of a new project on emerging technologies, including coordinating with over 100 volunteers on 14 committees to work towards publishing white papers and hosting global events.• Manage the project finances, scope, and initiatives with a $150,000 budget to increase engagement between industry, government, and academia on a worldwide scale.• Curate content and branding for the project website, including news articles, events, and media.
  • Ieee
    Sr. Content Specialist - Technical
    Ieee Aug 2020 - Jan 2022
    • Managed the production, publication, and promotion of an over 950-page IEEE technical roadmap report, generating over 3500 downloads with an increase of over 50% from previous reports.• Leveraged project management skills by leading project planning meetings with over 250 volunteers, maintaining deadlines and action items, editing technical chapters, publishing content across digital platforms, and coordinating with cross-functional digital marketing teams.• Led the digital presence for an IEEE Future Directions Initiative with a budget over $250,000 by ensuring timely, relevant content like newsletters, news articles, and podcasts are published on websites and social media while coordinating virtual workshops and webinars.• Created a strategic project plan to improve the awareness and visibility of IEEE Technical Roadmaps focused on emerging technologies, including developing a new brand logo, updating the website design, publishing SEO-optimized content, and implementing a marketing plan.
  • Sae International
    Senior Content Development Manager
    Sae International Aug 2019 - Jun 2020
    Remote
    • Developed technical engineering events on Smart Mobility, Smart City, and Environmental topics with total revenue generating $3.7 million and an average direct expense margin of 50%.• Coordinated with 6 external volunteer committees and multiple internal event teams to create event programs and schedules with high industry value and targeted engagement.• Created business plans using market research and input from key internal sales and marketing stakeholders to deliver timely, relevant, and revenue-generating events.• Managed Content Administrator to facilitate efficient event development and committee meetings.
  • Sae International
    Editor
    Sae International Feb 2017 - Jul 2019
    Remote
    • Managed production of over 200 technical papers and 100 books, resulting in over 50 paper and 30 book publications on topics including cybersecurity, accident reconstruction, and powertrain.• Published over 30 articles for SAE Automotive Engineering and SAE Truck and Off-Highway Engineering magazines on mobility topics including electrification, additive manufacturing, and emissions. Wrote 4 SAE EDGE™ Research Reports on automated vehicle testing requirements.• Coordinated with marketing, sales, and product teams to increase technical paper production efficiency by 300% and paper publication by over 40%.
  • Polaris Industries
    Technical Writer
    Polaris Industries Jun 2013 - Feb 2017
    Plymouth, Mn
    • Developed over 35 Service Manuals, 45 Dealer Setup Instructions, and 15 field communications to personnel worldwide. Leveraged content management system to improve writing efficiency.• Facilitated technical information between engineering and service groups for new product projects.• Managed summer intern to assist with technical publication project goals and deadlines.• Led safety and service video development and production for consumers and technicians.
  • Alumacraft Boat Co.
    Mechanical Design Engineer
    Alumacraft Boat Co. Oct 2011 - Jun 2013
    St. Peter, Mn
    • Modeled over 4000 boat components, assemblies, and prints of future product using Solidworks. Implemented design-for-manufacturing principles to produce new product.• Developed foundational redesign of top selling boat, lowering cost and increasing structural rigidity. Created bills of materials, restructuring the layout for improved flow of materials and information.• Coordinated with venders to locate future product options to lower cost and innovate boat models.
  • Avl
    Project Engineer I
    Avl Jan 2011 - Sep 2011
    Janesville/Beloit, Wisconsin Area
    • Coordinated large engine mechanical development projects for clients. Requirements included analyzing engine performance data, creating technical reports, troubleshooting engine and test cell software issues, producing daily line-ups for testing, and interacting with clients. • Studied diesel engine development and aftertreatment strategies to meet Tier 4 emission levels.
  • Parker Hannifin
    Engineering Intern
    Parker Hannifin Jun 2010 - Nov 2010
    New Ulm, Mn
    • Created ISO 9001 documentation. Worked with production associates and Quality Manager to create 60 work instructions and 4 control plans for motors, gearheads, and gearmotors. • Created a Preventative Maintenance (PM) program after a plant consolidation, developed PM schedules for each machine, updated PM database, and created a spares program• Created Aerospace documentation. Developed work instructions, material requirement lists, and acceptance test data sheets for 2 new product lines.
  • Uline
    Tax Clerk
    Uline Jul 2008 - Jan 2010

Matthew Borst Skills

Solidworks Engineering Mechanical Engineering Product Design Testing Troubleshooting Instrumentation Pro Engineer Manufacturing Product Development Lean Manufacturing Autocad

Matthew Borst Education Details

Frequently Asked Questions about Matthew Borst

What company does Matthew Borst work for?

Matthew Borst works for Keysight Technologies

What is Matthew Borst's role at the current company?

Matthew Borst's current role is Automotive Brand Manager.

What is Matthew Borst's email address?

Matthew Borst's email address is bo****@****ail.com

What schools did Matthew Borst attend?

Matthew Borst attended Minnesota State University, Mankato.

What are some of Matthew Borst's interests?

Matthew Borst has interest in Aftertreatment Technologies, New Car News, Snowboarding, Movie Production, Restoring My Datsun 240z, Alternative Energies, Wakeboarding.

What skills is Matthew Borst known for?

Matthew Borst has skills like Solidworks, Engineering, Mechanical Engineering, Product Design, Testing, Troubleshooting, Instrumentation, Pro Engineer, Manufacturing, Product Development, Lean Manufacturing, Autocad.

Who are Matthew Borst's colleagues?

Matthew Borst's colleagues are Ng Kevin, Ex1 Sie-Yin, Simon Snider, Divij Jain, Namit S., Appie Ibrahim, Haoquan Wang.

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