Matthew Borst Email & Phone Number

Saint Paul, Mn, Us

• Developed automotive brand strategy and marketing plans collaboratively with global sales and product teams, including generating company messaging, producing content like eBooks and videos, and identifying major industry events for sponsorship like SAE WCX and MOVE America.• Presented thought leadership at industry events like CAR MBS and SAE WCX while publishing over 20 articles and blogs on prominent sites like Automotive News and Battery Tech Online—focusing on emerging topics like EV batteries, software-defined vehicles, grid modernization, and more.• Published website pillar pages on electric vehicle advancements and software-defined vehicles that delivered over 80% of traffic from organic search and over 1000 visitors in first 5 months.

• Lead the founding of a new project on emerging technologies, including coordinating with over 100 volunteers on 14 committees to work towards publishing white papers and hosting global events.• Manage the project finances, scope, and initiatives with a $150,000 budget to increase engagement between industry, government, and academia on a worldwide scale.• Curate content and branding for the project website, including news articles, events, and media.

• Managed the production, publication, and promotion of an over 950-page IEEE technical roadmap report, generating over 3500 downloads with an increase of over 50% from previous reports.• Leveraged project management skills by leading project planning meetings with over 250 volunteers, maintaining deadlines and action items, editing technical chapters, publishing content across digital platforms, and coordinating with cross-functional digital marketing teams.• Led the digital presence for an IEEE Future Directions Initiative with a budget over $250,000 by ensuring timely, relevant content like newsletters, news articles, and podcasts are published on websites and social media while coordinating virtual workshops and webinars.• Created a strategic project plan to improve the awareness and visibility of IEEE Technical Roadmaps focused on emerging technologies, including developing a new brand logo, updating the website design, publishing SEO-optimized content, and implementing a marketing plan.

Remote

• Developed technical engineering events on Smart Mobility, Smart City, and Environmental topics with total revenue generating $3.7 million and an average direct expense margin of 50%.• Coordinated with 6 external volunteer committees and multiple internal event teams to create event programs and schedules with high industry value and targeted engagement.• Created business plans using market research and input from key internal sales and marketing stakeholders to deliver timely, relevant, and revenue-generating events.• Managed Content Administrator to facilitate efficient event development and committee meetings.

Remote

• Managed production of over 200 technical papers and 100 books, resulting in over 50 paper and 30 book publications on topics including cybersecurity, accident reconstruction, and powertrain.• Published over 30 articles for SAE Automotive Engineering and SAE Truck and Off-Highway Engineering magazines on mobility topics including electrification, additive manufacturing, and emissions. Wrote 4 SAE EDGE™ Research Reports on automated vehicle testing requirements.• Coordinated with marketing, sales, and product teams to increase technical paper production efficiency by 300% and paper publication by over 40%.

Plymouth, Mn

• Developed over 35 Service Manuals, 45 Dealer Setup Instructions, and 15 field communications to personnel worldwide. Leveraged content management system to improve writing efficiency.• Facilitated technical information between engineering and service groups for new product projects.• Managed summer intern to assist with technical publication project goals and deadlines.• Led safety and service video development and production for consumers and technicians.

St. Peter, Mn

• Modeled over 4000 boat components, assemblies, and prints of future product using Solidworks. Implemented design-for-manufacturing principles to produce new product.• Developed foundational redesign of top selling boat, lowering cost and increasing structural rigidity. Created bills of materials, restructuring the layout for improved flow of materials and information.• Coordinated with venders to locate future product options to lower cost and innovate boat models.

Janesville/Beloit, Wisconsin Area

• Coordinated large engine mechanical development projects for clients. Requirements included analyzing engine performance data, creating technical reports, troubleshooting engine and test cell software issues, producing daily line-ups for testing, and interacting with clients. • Studied diesel engine development and aftertreatment strategies to meet Tier 4 emission levels.

New Ulm, Mn

• Created ISO 9001 documentation. Worked with production associates and Quality Manager to create 60 work instructions and 4 control plans for motors, gearheads, and gearmotors. • Created a Preventative Maintenance (PM) program after a plant consolidation, developed PM schedules for each machine, updated PM database, and created a spares program• Created Aerospace documentation. Developed work instructions, material requirement lists, and acceptance test data sheets for 2 new product lines.