Matthew Borst Email & Phone Number

United States

Offering creative, strategic and production services for brands, creators and celebrity talent.

Greater New York City Area

Active Emmy voter and member of the Academy's Interactive Media peer group.

HIGHLIGHTS+ Oversaw the launch of the VMA brand on social media, growing the audience from zero to over 6 million followers.+ Delivered 7 years of incremental growth across multiple metrics + over a billion minutes of watch time annually. + Winner of 8 Shorty Awards + 4 Webby Awards for my work in this role.SCOPE:+ Looked after an expanded portfolio of live events + tentpoles across MTV Entertainment Group: Video Music Awards (VMAs), MTV Movie & TV Awards, Europe Music Awards (EMAs), CMT Music Awards, MTV Spring Break, MTV Unplugged + additional network specials. +Also led digital innovation partnerships across the MTV Entertainment Group; entrepreneurial role tasked with leveraging new platforms and technology to bring Paramount IP to new places. CORE CONTRIBUTIONS: + Executive Producer for all show related promo shoots, rehearsals, backstage + red carpet coverage. Oversaw creative, production and distribution strategy for thousands of pieces of original and promo content with A-list celebrity talent for social, press and TV.+ Network-side digital stakeholder with strategic + creative oversight across: social media, production, brand creative, original + branded content, talent relations, PR strategy, digital innovation (VR, AR, voice skills, chatbots, gaming, Web3).+ Built + managed high-functioning teams, processes and partnerships; strong ability to source, develop and retain talent.

New York, Ny

+ Oversaw social media strategy for Endemol Beyond, the digital arm of the Endemol Shine Group, an industry leader in global production (acquired by Banijay).+ Worked to strengthen the digital capabilities of production company subsidiaries (Original Media, 51 Minds, Authentic Entertainment) to support casting, IP development, new pilots and show renewals. + Led the East Coast integrated marketing team to stand up Music, Beauty and Gaming MCNs on YouTube, creating digital-first branded content with Pitbull, Michelle Phan and KSI and other VIP talent. + Sat on the international advisory board to consult on centralized digital operations across territories.+ Managed a team of content creators, community managers and agencies to support 30+ brands and series.

New York, Ny

+ Produced 360° marketing campaigns for History, Lifetime and A&E spanning linear, print, digital, radio, OOH + experiential.+ Oversaw social media strategy and community management for 15+ History and H2 (now Viceland) brand accounts (60M+ followers).+ Day-to-day management of multiple agencies across a full slate of programming priorities.

Los Angeles, Ca

Bachelor Of Arts, Theater, Film & Television

Music & Theater