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Multidisciplinary producer and marketing executive who lives at the corner of creative and strategy. Forward-thinking digital native with bold ideas and the resolve to bring them to life.
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Founder And Executive ProducerBorst CorpUnited States
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Founder / Executive ProducerBorst Corp 2023 - PresentOffering creative, strategic and production services for brands, creators and celebrity talent.
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MemberAcademy Of Television Arts & Sciences 2018 - PresentGreater New York City AreaActive Emmy voter and member of the Academy's Interactive Media peer group. -
Senior Director, Digital Strategy + Production, Mtv Entertainment GroupParamount 2016 - 2023HIGHLIGHTS+ Oversaw the launch of the VMA brand on social media, growing the audience from zero to over 6 million followers.+ Delivered 7 years of incremental growth across multiple metrics + over a billion minutes of watch time annually. + Winner of 8 Shorty Awards + 4 Webby Awards for my work in this role.SCOPE:+ Looked after an expanded portfolio of live events + tentpoles across MTV Entertainment Group: Video Music Awards (VMAs), MTV Movie & TV Awards, Europe Music Awards (EMAs), CMT Music Awards, MTV Spring Break, MTV Unplugged + additional network specials. +Also led digital innovation partnerships across the MTV Entertainment Group; entrepreneurial role tasked with leveraging new platforms and technology to bring Paramount IP to new places. CORE CONTRIBUTIONS: + Executive Producer for all show related promo shoots, rehearsals, backstage + red carpet coverage. Oversaw creative, production and distribution strategy for thousands of pieces of original and promo content with A-list celebrity talent for social, press and TV.+ Network-side digital stakeholder with strategic + creative oversight across: social media, production, brand creative, original + branded content, talent relations, PR strategy, digital innovation (VR, AR, voice skills, chatbots, gaming, Web3).+ Built + managed high-functioning teams, processes and partnerships; strong ability to source, develop and retain talent. -
Director, Social Media & Integrated MarketingEndemol Shine North America Aug 2014 - Mar 2016New York, Ny+ Oversaw social media strategy for Endemol Beyond, the digital arm of the Endemol Shine Group, an industry leader in global production (acquired by Banijay).+ Worked to strengthen the digital capabilities of production company subsidiaries (Original Media, 51 Minds, Authentic Entertainment) to support casting, IP development, new pilots and show renewals. + Led the East Coast integrated marketing team to stand up Music, Beauty and Gaming MCNs on YouTube, creating digital-first branded content with Pitbull, Michelle Phan and KSI and other VIP talent. + Sat on the international advisory board to consult on centralized digital operations across territories.+ Managed a team of content creators, community managers and agencies to support 30+ brands and series. -
Brand Strategy & CommunicationsA+E Networks Dec 2012 - Jul 2014New York, Ny+ Produced 360° marketing campaigns for History, Lifetime and A&E spanning linear, print, digital, radio, OOH + experiential.+ Oversaw social media strategy and community management for 15+ History and H2 (now Viceland) brand accounts (60M+ followers).+ Day-to-day management of multiple agencies across a full slate of programming priorities. -
Motion Picture LiteraryIcm Partners 2011 - 2012Los Angeles, Ca
Matthew Borst Skills
Matthew Borst Education Details
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Theater, Film & Television -
Music & Theater
Frequently Asked Questions about Matthew Borst
What company does Matthew Borst work for?
Matthew Borst works for Borst Corp
What is Matthew Borst's role at the current company?
Matthew Borst's current role is Founder and Executive Producer.
What is Matthew Borst's email address?
Matthew Borst's email address is ma****@****com.com
What is Matthew Borst's direct phone number?
Matthew Borst's direct phone number is +121284*****
What schools did Matthew Borst attend?
Matthew Borst attended University Of California, Los Angeles, Orange County School Of The Arts.
What are some of Matthew Borst's interests?
Matthew Borst has interest in Vinyasa Yoga, Autoharp, Sustainability, Cooking, Technology, Songwriting, See Less, Ballet, Hiking, Slow Food Movement.
What skills is Matthew Borst known for?
Matthew Borst has skills like Entertainment, Television, Social Media, Film, Marketing, Creative Direction, Event Planning, Film Production, Theatre, Marketing Strategy, Broadcast, Social Media Marketing.
Who are Matthew Borst's colleagues?
Matthew Borst's colleagues are Mitch Waldow, Bernard Richard Adams, Barry Zegel, Benton Roman, Stephanie Kadlec, Juan Morales, Nancy Bradley Wiard.
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Matthew Borst
Davidson, Nc1cofc.edu -
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