Matthew Caplan Email & Phone Number

London, England, Gb

- Website: Use the Sitecore CMS for day-to-day website content publishing on dlapiper.com - create press release, event, and publication webpages, use HTML coding to properly format pages, make various attorney bio updates, and constantly create and make updates to the firm's industry/practice/sub-practice area webpages, all done with SEO and UX in mind. - Social media: Use Sprinklr for day-to-day social media publishing and scheduling on LinkedIn, Twitter/X, Instagram, and Facebook. Utilize YouTube, Omny Studio, and Vimeo for video and podcast publishing. Upload DLA Piper social media posts and DLA Piper-branded graphics with accompanying captions to Sprout Social (Advocacy) for firm attorneys and employees to post on their personal social media handles.- Graphic Design: Create graphics for DLA Piper and DLA Piper attorney social media posts with Adobe InDesign and resize/crop photos for dlapiper.com with Adobe Photoshop. Work directly with attorneys and Marketing Managers to create graphics for events, awards (Chambers, Legal 500), publications, and press releases.

New York, Ny, Us

- Created social media content targeted to mainly insurance brokers, insurance professionals, underwriters, risk managers, C-Suite executives, investors, and recruits - Performed social listening activities on Talkwalker to monitor activity and engagement levels of social media conversations about AIG, and reported on any escalations in social media engagement to senior leaders in real time - Used Adobe Experience Manager (AEM) to serve as point of contact for AIG.com updates requested by stakeholders, regularly added AIG's most recent social media content onto AIG.com pages that see fit, and built story pages on AIG's digital Newsroom site that get published across AIG's social media channels. Also collaborated with AIG’s IT team to perform monthly QA checks on AIG.com to make sure that it complied with accessibility/ADA standards.- Served as global admin for the AIG account in Sprinklr, a social media publishing platform that AIG marketing/communications professionals around the world use to publish social media content and monitor direct messages, tags, and comments- Built monthly email newsletters on Eloqua, which included AIG's most recent thought leadership stories from AIG.com

New York, Ny, Us

New York, Ny, Us

Whippany, Nj, Us

- Assisted an Account Executive and wrote various news releases, social media posts and feature items- Used Meltwater to create and update media lists to connect SCG with journalists and news outlets- Developed graphics for clients' social media channels via Canva

Newark, Nj, Us

- Worked extensively with the firm's marketing and recruiting departments- Managed biography updates for the firm's attorneys- Conducted research for attorneys using iManage, LexisNexis – InterAction (CRM) and other tools- Developed a strong understanding of the legal industry and the operations of a law firm