Matthew Dicke Email & Phone Number

Columbus, Oh

Effectively managed the design and execution of primary research projects as part of the Project Management team for the Shopper Research group, including the relationships and communications with third-party research vendors. ➤ Collaborated on the innovation of a new online survey methodology that resulted in three new product offerings. ➤ Troubleshot and solved fielding issues with the first survey utilizing the new methodology that prevented the project—and ultimately the product offering—from being abandoned. ➤ Developed survey and data collection processes that reduced sample costs by 50%, reduced the number of dropouts by 50%, and increased the amount of usable data by 30%. ➤ Developed data processing steps for new methodology that enabled the merging of survey data and online behavioral data, resulting in more robust analysis and reporting. ➤ Developed a master survey template and accompanying master data processing specs for one of the world’s largest online retailers that enabled easier and more efficient survey replication for a variety of categories/verticals. ➤ Reduced the amount of time needed for client approval by 67%, survey programming by 60%, and data processing by 50%. ➤ Allowed for the creation of a master reporting template, that reduced reporting time by 33%-50% depending on the category/vertical.➤ Collaborated on producing online surveys that incorporated virtual reality (VR) testing techniques, resulting in unique product offering that allowed clients to test in-store shopping scenarios online. Served as the (de facto) office manager for the Kantar Columbus office in addition to regular role.➤ Managed five office moves in seven years, ensuring 10-12 employees were able to transition working from one location to another as smoothly as possible. ➤ Served as the lead contact representing Kantar with local property management and sister opco that office space was shared with.

Designed and executed quantitative and qualitative research, including online surveys, in-person intercepts, exit interviews, shopalongs, in-home ethnographies, focus groups, store audits, etc. ➤ Collaborated in the design and application of a quarterly tracker for a national specialty apparel retailer.

Worked with client teams in the design, execution, and analysis of research projects. ➤ Managed a significant strategic customer survey that included programming, fielding, and data processing utilizing proprietary software with 500+ questions, to over 30,000 respondents, covering 70+ categories, in 60+ store locations, that included incorporating client data.➤ Developed training materials and conducted training sessions for on-site survey moderators. ➤ Provided logistical and troubleshooting support for survey terminals sent to 60+ store locations.

Columbus, Ohio

Enabled decision makers to counteract competitors’ efforts and create strategic competitive advantage by researching and analyzing competitor activity relating to all business units. ➤ Contributed significantly to reducing a new product launch from a 2-year lag-time to an 8-month first-to-market advantage through exhaustive monitoring and analysis of a substantial competitor threat.