Matthew Evans Email & Phone Number

Loughborough, Gb

Loughborough

Sydney, Australia

Woking, Guildford

UK's largest food manufacturer, £2.2 billion annual turnover. Direct management of third party field sales operations with Reach Field Marketing Agency.Deliver Retail field sales operations; UK, Cash & Carry and Ireland within budget.Established KPI's and ensured targets delivered; incremental revenue, cases, displays and compliance.Premiers strategies were collaboratively delivered though 100 strong Field team and fully maximised at point of purchase.Regular reporting and feedback of field marketing performance to Group Sales Director and wider teams.Utilisation of data available; Kantar, Symphony, Tesco Link and Retail Link to challenge established ways of working.Key Achievements:Created a Return on Investment model that demonstrated a 136% ROI.Saved Premier over £400k annually by using the model to clearly establish that coverage into Sainsbury's did not generate a positive return.Established a new national structure of coverage ensuring top ten percent retailers received coverage on day 1 of a promotional changeover, maximising retail volumes.Developed an ‘award winning' coverage model that demonstrated that visiting stores that had the highest percentage of KPI delivery more frequently, drove more cash return on investment.Project managed the implementation of the Ireland field sales operation into Premier Foods second biggest market worldwide. Premier Foods Ireland annual turnover €150m.

United Kingdom

Weetabix cereal account, £95m annual turnover.Complete account management for Weetabix field marketing operation for the North of the UK including N.Ireland.Management, direction and leadership of 9 territory sales managers.Managing field teams KPI deliverables in top UK Grocery retailers; Tesco, Asda, Morrisons and Sainsbury'sKPI deliverables; availability, distribution, share of space and incremental displays.

United Kingdom

Britain's largest retailer, £67billion annual turnover.Responsible for £2.5 million annual turnover of the store, full accountability of profit and loss accounting.100% compliance to operating a business within the Law.Coaching, direction and motivation of +20 employees.Delivery of stores KPI's. E.g. Known loss, shrinkage, employee performance reviews.Improving stores ranging based on profitability and retail sales delivery.

United Kingdom

Through starting full time employment straight out of education I was able to gain a full spectrum of experience within the retail store environment; working with Customers, effective communication and how to work as part of a team.Developed my behaviours to become a department manager directly responsible for over 30 people at just 21.