Matthew Exebio Email & Phone Number

Garfield, Nj, Us

New York, New York, United States

Sales Team Collaboration and Strategy Development:Partner closely with the sales team to understand client marketing goals and objectives. Develop and propose customized digital audio advertising strategies that align with client needs and current market trends. Conduct thorough market research and competitive analysis to identify opportunities and formulate effective campaign strategies. Participate in brainstorming sessions and strategy meetings to generate innovative ideas and solutions.Campaign Planning and Execution:Coordinate with sales, creative, ad operations, data, and campaign success teams to develop and implement digital audio campaigns. Oversee the entire campaign lifecycle from initial concept through execution and optimization. Ensure all campaigns are delivered on time, within budget, and meet or exceed performance expectations.Performance Monitoring and Optimization:Utilize advanced analytics tools to track and measure campaign performance against key performance indicators (KPIs). Conduct regular reviews and analysis of campaign data to identify areas for improvement. Provide actionable insights and recommendations to optimize campaign effectiveness and enhance ROI.Reporting and Sales Communication:Collaborate with the campaign success team to review and assess performance reports. Present findings to the sales team, maintaining ongoing communication to provide updates, address concerns, and ensure client satisfaction. Develop post-campaign analysis and provide recommendations for future campaigns.Financial Coordination and Billing:Collaborate with the billing team to ensure accurate invoicing and budget management. Review and verify billing data to maintain financial accuracy and transparency.Technology and Tools:Proficient in using Salesforce, Resellers, Prisma/Spectra, Google Ad Manager (GAM), AudioServe, Boostr, Nielsen Analytics, and ArtsAI to manage and optimize campaigns effectively.

Hackensack, New Jersey, United States

Strategic Planning:Collaborated with executive leadership to develop and implement strategic plans aligned with the organization's mission, vision, and values. Conducted analyses of internal and external factors to identify opportunities and challenges. Recommended strategic initiatives to drive growth and impact.Organizational Development:Assessed organizational structure, systems, and processes to identify areas for improvement. Provided recommendations and support in governance, training and development, performance management, and succession planning.Resource Development:Diversified and maximized revenue streams through grant writing, fundraising strategies, donor cultivation, and partnership development. Identified and pursued funding opportunities from government agencies, foundations, corporations, and individual donors.Program Evaluation:Developed and implemented evaluation frameworks to assess program effectiveness, outcomes, and impact. Collected and analyzed data to measure progress toward goals and made data-driven recommendations designed to enhance programmatic efforts.Capacity Building:Provided training, coaching, and professional development opportunities to staff and volunteers. Fostered a culture of continuous learning, innovation, and excellence within the organization.Public Relations and Advocacy:Enhanced the organization's visibility, credibility, and influence through effective communication strategies, media relations, and advocacy efforts. Built relationships with stakeholders, policymakers, and community partners to advance the organization's mission and priorities.

Manhattan, New York, United States

Client Relationship Management:Maintained client advertising schedules to align with their goals and objectives. Responded promptly to client requests, ensuring high satisfaction and trust.Technical Proficiency:Mastered key programs and tools essential for digital media planning and execution, including ComScore, Prisma/Spectra, Salesforce, DCM, Kantar, and Pathmatics. Leveraged these tools to optimize campaign performance and maximize ROI.Budget Management:Assisted in reporting and tracking budgets, savings, and value, ensuring accuracy for internal teams. Evaluated partner proposals and contributed to informed decision-making on media investments.Campaign Execution:Played an integral role in the setup and execution of digital advertising campaigns. Managed insertion orders, specifications, creative rotations, trackers, and billing documentation for seamless campaign delivery.Reporting and Analysis:Participated in the analysis and post-campaign summary of integrated programs. Pulled necessary reporting on a weekly and ad hoc basis, providing valuable insights for campaign optimization and future strategy development.Billing and Discrepancy Resolution:Assisted in actualizations with partners and final billing numbers. Produced resolutions for billing discrepancies, ensuring accurate and timely invoicing.

Hackensack, New Jersey, United States

Health Screening and Counseling:Led comprehensive health screening programs, overseeing initial intake, diagnostic testing, and follow-up counseling. Provided tailored emotional support and education on prevention and treatment methods, ensuring clients accessed necessary resources.Program Development and Implementation:Spearheaded the overhaul and enhancement of the organization’s health screening operations, introducing new protocols that boosted efficiency and accuracy. Innovated procedures to elevate client experience and streamline service delivery.Grant Acquisition and Management:Authored and secured a $1.2 million state grant, significantly expanding prevention and treatment services. Assisted in the direction of grant-funded programs, ensuring compliance, optimal fund use, and high-impact outcomes.Stakeholder Collaboration:Partnered with executive leadership, internal teams, and external stakeholders, including community partners and healthcare providers, to expand health prevention initiatives. Established strategic partnerships to enhance community outreach and increase service accessibility.Community Outreach and Education:Orchestrated community outreach programs, organizing events and workshops to heighten awareness about health prevention. Delivered educational seminars to diverse audiences, empowering community members with knowledge on transmission prevention and health maintenance.Data Analysis and Reporting:Monitored and assessed program outcomes, leveraging data analysis to drive improvements. Provided detailed reports to stakeholders, offering actionable insights for continuous enhancement.Financial and Administrative Support:Assisted the financial planner in budgeting and financial management, ensuring accurate allocation and utilization of resources. Supported executive leadership in strategic planning and decision-making processes.

Paramus, New Jersey, United States

Paramus, New Jersey, United States

Paramus, New Jersey, United States

Cross-Functional Collaboration:Worked closely with restaurant management and marketing associates to develop and execute digital marketing campaigns. Aligned social media initiatives with overall marketing strategies and business objectives to maximize impact and ROI.Content Creation and Management:Developed engaging content for social media channels, including Facebook, Instagram, Twitter, and LinkedIn. Created a cohesive content calendar and strategy to ensure consistent messaging and brand voice across all platforms.Community Engagement:Engaged with followers and customers on social media platforms to build relationships, respond to inquiries, and address feedback in a timely manner. Monitored social media conversations and trends to identify opportunities for engagement and brand advocacy.Analytics and Reporting:Utilized social media analytics tools to track and analyze key performance metrics, such as engagement, reach, and conversions. Generated regular reports to evaluate the effectiveness of social media campaigns and inform future strategy and decision-making.Training and Development:Conducted comprehensive training sessions with marketing associates on social media implementation, analytics, best practices, and strategies. Provided hands-on guidance to ensure team members acquired the necessary knowledge and skills for effective social media management.

Clearwater, Florida, United States

Remote and In-Person Training Delivery: Conducted comprehensive training programs remotely and in person, including on-site interventions in various designated market areas (DMAs) across the US. Adhered to strict regulatory deadlines and leveraged technology and virtual platforms for remote training, while providing engaging and interactive in-person training experiences for participants.Learning Intervention Development: Developed and implemented learning interventions utilizing multiple and blended training modalities to enhance the knowledge, skills, performance, productivity, and quality of individuals and teams. Customized training materials and content to meet the specific needs and objectives of various stakeholder groups.Data Collection and Content Creation: Played a key role in data collection, content creation, validation, and optimization of learning interventions and knowledge management products. Utilized insights from data analysis to inform the design and delivery of effective training programs that align with organizational goals and objectives.Ethical Conduct: Demonstrated an ongoing commitment to conducting business according to the highest legal and ethical standards. Ensured compliance with regulatory requirements and company policies while fostering a culture of integrity, accountability, and transparency in all training and development activities.

Clearwater, Florida, United States

Field Operations and Engagement:Performed all duties of a Membership Representative, including approaching statistically selected homes, persuading households to participate in Nielsen's research programs, and conducting in-person interviews. Managed a rigorous travel schedule, ensuring coverage of diverse geographic areas to meet recruitment goals. Adapted to varying environments and community settings, utilizing advanced persuasion techniques to engage potential panelists.Travel Coordination and Logistics:Coordinated travel logistics, including route planning and time management, to maximize efficiency and reach recruitment targets effectively. Maintained high standards of data collection and panelist engagement despite frequent travel and changing locations. Ensured all travel-related activities adhered to company policies and optimized resource allocation for extensive fieldwork.Collaboration and Reporting:Collaborated with regional teams and management to align recruitment strategies and report on progress. Participated in regional and national meetings to share insights and develop improved recruitment techniques. Provided feedback on field operations to enhance overall program effectiveness.

Clearwater, Florida, United States

Field Operations:Traveled to statistically selected homes using a company-provided vehicle, often without prior appointments. Approached and persuaded households to participate in Nielsen's research programs, utilizing strong interpersonal and persuasive skills. Conducted in-person interviews within panelist homes, collecting demographic data, providing privacy coaching, and demonstrating equipment usage.Recruitment and Engagement:Utilized both phone and face-to-face interactions to engage and recruit potential panelists. Applied advanced persuasion techniques to maximize household participation rates. Maintained ongoing communication with recruited panelists to ensure continued engagement and accurate data reporting.Program Management:Collaborated with internal departments to align recruitment strategies with overall program goals. Participated in special projects and pilot programs to test and implement new recruitment methodologies. Ensured compliance with all company policies and procedures during recruitment and data collection processes.Data Collection and Quality Control:Ensured the accurate entry of collected data into Nielsen’s systems, maintaining high standards of data integrity. Provided panelists with thorough training and support to ensure proper use of Nielsen equipment. Addressed and resolved any issues related to data collection and panelist participation.Strategic Planning and Execution:Developed and executed targeted recruitment strategies to meet specific demographic and geographic quotas. Analyzed recruitment data to identify trends and adjust strategies for improved effectiveness. Worked closely with management to report on recruitment progress and suggest improvements.Customer Service and Support:Delivered exceptional customer service to panelists, addressing their questions and concerns promptly. Built and maintained strong relationships with panelists to foster long-term participation and data accuracy.

Hackensack, New Jersey, United States

Hackensack, New Jersey, United States

Multiple Locations

Operations Management:Led daily restaurant operations, ensuring smooth and efficient service. Coordinated inventory management, placing orders to maintain optimal stock levels.Team Leadership:Recruited, trained, and supervised staff, fostering a collaborative and high-performing team environment. Conducted regular performance evaluations and provided ongoing coaching and development.Customer Service Excellence:Resolved customer complaints and concerns promptly to maintain high satisfaction levels. Developed and implemented customer service improvement strategies, enhancing guest experiences.Financial Management:Assisted in budgeting, forecasting, and financial planning to drive profitability. Oversaw cash handling, daily financial reconciliations, and ensured accurate financial reporting.Sales and Marketing:Developed and executed local marketing campaigns to drive sales and increase market presence. Analyzed sales data to identify trends and opportunities, implementing strategies to boost revenue.Compliance and Safety:Ensured compliance with health, safety, and sanitation regulations. Conducted regular audits and inspections to uphold high operational standards.Administrative Duties:Managed scheduling, payroll, and other administrative tasks to ensure efficient operations. Collaborated with senior management to develop and implement operational policies.

Master Of Business Administration - Mba

Bachelor Of Business Administration, Marketing Communications, 3.79

Magna Cum Laude

Associate Of Arts And Sciences, General Studies

High School Diploma