• Managed all marketing efforts across Roku, Apple, Google, Microsoft/Xbox, Sony/PlayStation, and General Motors to maximize subscriber growth and engagement; accountable for campaigns from ideation through execution, approvals, and performance tracking• Led major cross-functional efforts for Xbox Game Pass partnership to drive subscriber growth by executing a full-funnel marketing campaign through Xbox’s on and off-device marketing channels; exceeded forecasted goals by 115% • Led mobile ASO initiatives, which increased Hulu exposure on iOS and Google Play +31% YoY• Constructed co-marketing initiative with Google TV for Only Murders in the Building’s finale, which increased viewership by an incremental 14% and First Streams by 17%

• Lead new business closer generating $7M GMV with an emphasis on sourcing and developing partnerships with brands such as TIDAL, Canva, MasterClass, Intuit, Shutterstock, and Boost Mobile• Increased new business revenue 59% YoY• Leveraging and presenting KPIs with clients to renegotiate active deals for better promotional terms—optimized deal structures of 6 key accounts that increased gross revenue by $300k+ MoM• Creating 500+ bespoke promotional campaigns for partners that enhance their user acquisition strategies, secure editorial content on leading online publications, and drive incremental sales• Head of the sales internship program and responsible for hiring, training, and managing two SDRs• Leading cross-functional projects with the executive, marketing, operations, finance, legal, and design teams to execute campaign launches, marketing initiatives, and promotional activations for partners• Owning entire deal cycle from lead generation to close, including presentation to and negotiation of variable revenue share terms, bundle offerings, and creative subscription terms with C-level executives

• Developed relationships with over 50 strategic partners such as The New York Times, Universal Music Group, Getty Images, and Penske Media Corporation, among others; created promotional schedules to market their content• Spearheaded co-marketing campaigns with artist managers that represent The Beatles, Bob Dylan, and Peter Gabriel; worked with artists and labels to create original content• Collaborated with executive, design, and engineering teams on various projects to push products to market; platform launch on both iOS and tvOS App Stores• Managed team of 10 to scale content database at 142% annual growth rate• Created pitch decks to project timelines and resources needed to scale product to national and international markets; presented to VCs and private equity firms• Produced educational presentations as part of a GRAMMY Museum workshop for high school students in conjunction with Smithsonian Salutes Ray Charles: In Performance At The White House hosted by First Lady Michelle Obama in 2016• Curated media installation room for The Summer of Love Experience exhibit at the San Francisco de Young Museum in 2017• Digitized all exhibition content for X: 40 Years of Punk in Los Angeles at the GRAMMY Museum, and Dylan, Cash, and the Nashville Cats at the Country Music Hall of Fame

• Scaled content database to 400k+ digital assets using partners’ APIs and RSS feeds; spearheaded comprehensive operational framework that automatically organized content with 95% accuracy• Coordinated content integrations ranging from 5k to 130k specific assets from The New York Times, Sony Music, Getty Images, and TiVo, among others• Researched and curated culturally impactful memorabilia from pivotal moments in music and art history to include in TunesMap database and platform• Co-developed content management system and created a comprehensive training guide