Matthew Ford

Matthew Ford Email and Phone Number

COO Of Zool EV @ Zool EV & Zool IOT
Matthew Ford's Location
Greater Sydney Area, Australia
Matthew Ford's Contact Details

Matthew Ford work email

Matthew Ford personal email

n/a
About Matthew Ford

eCommerce and Sales Operations specialist with over 20 years industry experience.Proven track record for delivering successful direct and data driven marketing strategy and programs across online and offline channelsHigh experience with database management including acquisition, conversion, loyalty and retention. Skilled in channel management and copywriting, utilising email, web, print, inbound, outbound and social media channels.Proven manager and leader who also is very hands on with all aspects of Sales and Operations. Enjoys working in a team environment and getting involved in the detailed running of the business.Continued success with getting more new customers to the business, keeping the customers we have for longer, and doing in profitably by managing the costs and operations of the business.

Matthew Ford's Current Company Details
Zool EV & Zool IOT

Zool Ev & Zool Iot

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COO Of Zool EV
Matthew Ford Work Experience Details
  • Zool Ev & Zool Iot
    Chief Operating Officer
    Zool Ev & Zool Iot Jan 2023 - Present
    Australia
    Leading provider of turnkey EV charging solutions for commercial and retail businesses in Australia. Empowering sustainable transportation and fostering profitable partnerships. #EVCharging #Sustainability #CleanEnergy
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  • Entertainment Group
    Head Of Entertainment Wine Community
    Entertainment Group Jan 2022 - Jul 2022
    Australia
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  • Drinkster
    Director
    Drinkster Mar 2020 - Jan 2022
    Sydney, New South Wales, Australia
    Drinkster is a new online retailer specialising in delivering alcholic beverages direct to the door of the customer. It is focused on both B2B and B2C markets. Drinkster is a new way for consumers to buy their favourite drop and be rewarded along the way. The product range is broad, and features those beverages you won’t see in your large bottle shops – we support independent wineries, and craft breweries not getting the exposure they deserve. With a national delivery network, Drinkster brings those great drops from Australia (and around the world), and delivers them in a seamless way to the door of the customer.
  • Australian Vintage Limited
    Senior Digital Marketing Manager
    Australian Vintage Limited Aug 2018 - Mar 2020
    Sydney, New South Wales, Australia
    Managed the digital marketing space of AVL and drove a 325% increase in online sales for DTC in a 12 month period. Had ownership of the online platforms for the 3 key brands - McGuigan, Tempus Two and Nepenthe. Planned and executed digital marketing campaigns to ensure budgetary requirements were achieved.
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  • Just Wines Australia
    General Manager
    Just Wines Australia Jan 2017 - Feb 2018
    Accountable for establishing and implementing the 5 year strategic plan.Primarily responsible for delivering sales and profitability targets and ensuring customer focus is the number 1 priority.Responsible for driving the ecommerce and web channel into the overall sales channel mix. Rolled out Trophy Club (regular delivery program) to membership base and also setup the Outbound sales channel for customer acquisition.
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  • Robert Oatley Vineyards, Inc
    Direct To Consumer Sales And Marketing Manager
    Robert Oatley Vineyards, Inc Sep 2012 - 2016
    Sydney, Australia
    Head up the Direct to Consumer sales and marketing channel with ownership of customer acquisition and retention programsEstablish new marketing and sales channels for Robert Oatley Vineyards including e-mail, website, social media, print, telemarketing, and business partner developmentResponsible for the national Contact Centre that serviced over 20,000 active business accounts and the national sales team (over 40 reps).As a member of the Senior Management Team, report monthly on all sales and profit for the Direct to Consumer business; and the operational service levels across the country.
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  • Wine Selectors
    Marketing Manager - Acquisition And Retention
    Wine Selectors Apr 2009 - Sep 2012
    Newcastle, Australia
    Responsible for preparing and setting the financial year marketing sales budgets for Board approval.Develop the marketing strategy to achieve budget targets, and drive the execution and implementation of marketing campaigns across customer acquisition and retention.Manage multi channel marketing programs to ensure KPI’s across online (e-mail, website and social media), and offline (print, telemarketing, and face to face) channels are achieved.Monthly reporting and analysis of the overall marketing plan and performance, including making recommendations to the CFO and the Board.
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  • Optus
    Product Lifecycle Manager
    Optus Nov 2007 - Mar 2009
    Sydney, Australia
    Responsible for the development and execution of customer focused and targeted churn preventive and customer loyalty strategies across voice product areas.Development of a life-cycle strategy by customer value from month 0 to end of customer tenure, ensuring the appropriate triggers for welcome, cross sell, revenue stimulation, and recontracting were utilised.Scope, plan and implement campaign and product launches across the BTC business.
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  • Neverfail Springwater Limited, Part Of Coca-Cola Amatil
    National Business Manager
    Neverfail Springwater Limited, Part Of Coca-Cola Amatil Sep 2004 - Nov 2007
    Sydney, Australia
    Managed the commercial customer database, with a key focus on National Accounts, where current annual sales exceeded $52.9m.
  • Cellarmaster Wines
    Marketing Manager
    Cellarmaster Wines Nov 2003 - Aug 2004
    Sydney, Australia
    Managed day-to-day strategic direction of various wine club portfolios within the Fosters Brewing Group.Translated company strategies into marketing programmes to deliver campaign priorities, targets and results. Managed the team to achieve annual sales targets of $104M.
  • Cellarmaster Wines Pty Ltd United Kingdom – Part Of Fosters Group
    Outbound Direct Marketing Manager
    Cellarmaster Wines Pty Ltd United Kingdom – Part Of Fosters Group Oct 2002 - Nov 2003
    London, United Kingdom
    Executed outbound marketing campaigns resulting in 48,000 wine case sales, and Net Sales of 2.8m pounds sterling (an increase of 335% on the 12 months prior)Grew the outbound channel from less than 10% to 48% of total sales for the business in a 12 month period.
  • Cellarmasters
    Senior Wine Club Manager
    Cellarmasters Aug 1996 - Sep 2002
    Sydney, Australia

Matthew Ford Skills

Direct Marketing Marketing Strategy Marketing Communications Marketing Management Segmentation Sales Management Digital Marketing Email Marketing Online Advertising Social Media Marketing Web Analytics

Frequently Asked Questions about Matthew Ford

What company does Matthew Ford work for?

Matthew Ford works for Zool Ev & Zool Iot

What is Matthew Ford's role at the current company?

Matthew Ford's current role is COO Of Zool EV.

What is Matthew Ford's email address?

Matthew Ford's email address is ma****@****.com.au

What skills is Matthew Ford known for?

Matthew Ford has skills like Direct Marketing, Marketing Strategy, Marketing Communications, Marketing Management, Segmentation, Sales Management, Digital Marketing, Email Marketing, Online Advertising, Social Media Marketing, Web Analytics.

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