Expanding New Scientist’s audience base, optimising our online content strategy, and providing strategic insights on story commissioning.

In charge of GQ Middle East's digital contentEditing GQMiddleEast.comManaging a team of staff and freelance writersCommissioning, editing and writing 15 stories a day for the siteCommissioning, writing and editing video content

Deputy Editor of Esquire Weekly, Esquire UK’s weekly, digital magazineResponsible, alongside the editor, for concepting, commissioning and editing Esquire’s weekly iPad magazine. Managing a team of five in-house staff and multiple freelancers to ensure the magazine comes in on time and within budgetCommissioning and writing on subjects including general interest features, style, film, cars, travel, health and fitness, music, culture and booksEditing and writing copy… Show more Deputy Editor of Esquire Weekly, Esquire UK’s weekly, digital magazineResponsible, alongside the editor, for concepting, commissioning and editing Esquire’s weekly iPad magazine. Managing a team of five in-house staff and multiple freelancers to ensure the magazine comes in on time and within budgetCommissioning and writing on subjects including general interest features, style, film, cars, travel, health and fitness, music, culture and booksEditing and writing copy to an extremely high standard, to strict, weekly deadlinesConcepting of fashion shoots as well as their production and coordination, including booking photographers, stylists and locationsMaintaining a strong relationship with Esquire’s advertising and marketing teams working on advertorials and representing Esquire at industry events Show less

Menswear Editor at ASOS.comResponsible for managing and writing menswear content on all of ASOS.com’s channels, including ASOS.com, ASOS emails, ASOS advertising, Facebook and TwitterCharged with defining the ASOS menswear brand tone of voice for UK and international markets.Responsible, alongside an art director, for the concept and direction of ASOS menswear’s fashion campaign imagery, as seen on ASOS.comWorking with ASOS.com marketing managers, buyers and… Show more Menswear Editor at ASOS.comResponsible for managing and writing menswear content on all of ASOS.com’s channels, including ASOS.com, ASOS emails, ASOS advertising, Facebook and TwitterCharged with defining the ASOS menswear brand tone of voice for UK and international markets.Responsible, alongside an art director, for the concept and direction of ASOS menswear’s fashion campaign imagery, as seen on ASOS.comWorking with ASOS.com marketing managers, buyers and merchandisers to deliver editorial content that supported the brand and its collectionsDuring this time I also grew the ASOS menswear Twitter account from 0 to over 30,000 followers within six months. Show less