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Utilized more than 20 years of experience in a variety of marketing disciplines including brand marketing, public relations, event planning, acquisition/retention campaigns and advertising to create, develop and provide insight to a variety of small and mid-sized businesses Branding / Social Media / Website Design / Copywriting /Editing /Campaign Management

Affiliate Marketing: Senior leader with repeated success in driving awareness, engagement, retention and acquisition of HSN customers through new technologies/new platforms of distribution such as interactive television. Instrumental in expanding and driving discovery/usage of HSN Shop by Remote to 40+ million homes and $500+ million in new sales to date. Integrated Marketing: Senior leader who developed & executed marketing campaigns with external marketing alliances: Univision TV, Palace Resorts and Visit St. Pete Clearwater. Also managed HSN’s on air marketing message strategy to ensure messages were delivered in a timely, efficient & productive manner.

Led the Affiliate Marketing team in the acquisition and retention of HSN& HSN2 distribution on cable, satellite and broadcast television. Developed and implemented strategic marketing programs to support growth through maximizing relationships and contractual obligations. Increased HSN’s overall sales, profitability and brand awareness through creative and relevant marketing programs.