Matthew Lampton Email & Phone Number

London, England, United Kingdom

Germany; Austria; Switzerland; Italy; Ireland and United Kingdom

ACCELERATING RESULTS THROUGH ANALYSIS, ENGAGEMENT, & INNOVATIONA clear knowledge of customer preferences, combined with an understanding of commercial realities, and sharp analytical skills, have produced a go-to-market (GTM) strategy, which has reduced costs, and positioned the business for growth. Customer retention has been significantly increased (+34%) through focused customer offers, and the development of a predictive model for identifying high-risk customers. An entrepreneurial, and innovative approach, has been demonstrated with the development of the a software-as-a-service (SaaS) product. Collaboration and the capability to engage with sales has been demonstrated with input to, and support of the ‘Stepping Stones’ sales development programme. This has been short-listed for the 2018, British Excellence in Sales Management Awards.

Romford, United Kingdom

TURNING UNDER PERFORMANCE TO OVER PERFORMANCEThe marketing for an underperforming segment of the business was transformed, resulting in over achievement of budget. The turnaround resulted from a unique combination of data driven insights, and creative flair which provided more effective and innovative customer segmentation, focused customer centric marketing programmes, and a high degree of sales engagement. In 2017 there was recognition of my work with the award of a NeoStars incentive place.

Hatfield

WINNING NEW CUSTOMERS AND EXPANSION INTO NEW MARKETSThis role was focussed on winning market share from competitors and leveraging the successful introduction of selling printers in the UK to other European markets. Customer engagement was increased through a nurture programme.

LEADING A TEAM AND DRIVING MARKETING PERFORMANCE In this role the focus was leading a team of 3 direct reports and the responsibility for marketing activity that supported 75,000 existing customers and gained 700 new customers each month. Key achievements include the creation of a new revenue stream in excess of £2.3m through the introduction of printers to the sales channel, and the recruitment and development of 2 Marketing Managers.

Marketing Management Programme

Bsc, Technology & Management