At Birch Tree Associates, I work alongside Nicky Shaw, and together we believe in creating a more effective world by empowering our clients to unlock their potential and deliver positive change. Our mission is to transform challenges in strategy, leadership, organisational management, and operations into tangible opportunities.With over two decades of experience in strategic foresight, data-driven strategy development, and leadership, I specialise in crafting and implementing strategies that not only anticipate future trends but foster sustainable growth through innovative solutions and inclusive leadership.What I Do:Strategic Foresight and Planning: I lead data-driven strategy development using tools such as ecosystem, systems mapping, and scenario planning to uncover trends, generate insights, hedge against uncertainty, and deliver impactful results.Transformation and Innovation: Skilled in designing, developing, and delivering research programs in both corporate and academic settings, I provide applicable knowledge that enables evidence-based decision making. I cultivate and implement bottom-up programs of exaptive and evolutionary innovation that align with organisational objectives and sustain through embedded cultural change.Leadership Development: By supporting and guiding leaders, I enable them and their teams to address the strategic, transformation, and leadership challenges they face, transforming these challenges into opportunities. My approach adds value through evidence based insight, inclusion, and coaching.Change Management: I develop data-driven, future-focused disruptive strategies and deliver change programs that build leadership capacity and foster a culture of continuous improvement and learning.Experience.Strategic Leadership: Successfully led data-driven strategy projects using ecosystem mapping and scenario planning to deliver actionable insights and drive change.Research and Development: Designed and implemented research programs that improve lives and support informed decision-making.Innovation and Sustainability: Created and sustained bottom-up innovation programs aligned with organizational goals, enhancing efficiency and embedding them within the culture.Outside Interests: Outside of my professional life, I am an avid walker who loves exploring the mountains. I am also a lifelong learner, constantly seeking new knowledge. This passion for continuous learning and exploration fuels my dedication to helping organisations and their leaders navigate complexity and achieve long-term success.