Matthew Macaluso Email & Phone Number

Los Angeles, California, United States

Manage the implementation of brand new ad products (and feature enhancements for existing ad products) from end-to-end. Experience with both Display and Video ad products.Primary responsibilities include:- Designing the ad product/feature implementation with Engineering and Product Manager- After the dev phase, build test environments and test ads, and write a QA/Engineering user guide detailing all of the test cases and everything that needs to be accounted for. In addition, the guide details technically how the ad product/feature works. The guides are also used for future regression testing cycles.- Personally execute the majority of bug testing / bug solving (covering everything above the hood that's user facing, and under the hood such as logging/event firing/reporting and the ad behavior logic), in tandem with QA team who references my guide.- After the test phase, write a user guide for Ad Ops- Execute the beta campaigns. After the beta phase, formally release the ad product into the field and hand off to Ad Ops for use.- Handle any escalations that arise post-release. This includes everything from general questions to deep dive debugging projects, if there's an issue discovered.

Los Angeles, California, United States

Manage the implementation of brand new ad products (and feature enhancements for existing ad products) from end-to-end. Experience with both Display and Video ad products.Primary responsibilities include:- Designing the ad product/feature implementation with Engineering and Product Manager- After the dev phase, build test environments and test ads, and write a QA/Engineering user guide detailing all of the test cases and everything that needs to be accounted for. In addition, the guide details technically how the ad product/feature works. The guides are also used for future regression testing cycles.- Personally execute the majority of bug testing / bug solving (covering everything above the hood that's user facing, and under the hood such as logging/event firing/reporting and the ad behavior logic), in tandem with QA team who references my guide.- After the test phase, write a user guide for Ad Ops- Execute the beta campaigns. After the beta phase, formally release the ad product into the field and hand off to Ad Ops for use.- Handle any escalations that arise post-release. This includes everything from general questions to deep dive debugging projects, if there's an issue discovered.

Los Angeles (Previously Based In Nyc Office)

•Main ad operations contact for Roku’s advertising platforms, including interactive on-device display placements within UI, in-app video pre/mid/post roll on ad supported apps, UI Takeover Themes, Featured App placement within UI, and Activation Page placements during account registration•Central role in scoping out, implementing and testing new vendors, ad products and enhancements. Examples include UI display banner launching full screen video, squeeze-back video in branded interactive microsite, branded microsite storefront for new movie/series releases, video gallery, RFI.•Manage firmware testing with software/QA engineers before roll-out, ensuring all ad functionalities work as intended•Key role in releasing new Roku devices and onboarding new countries, ensuring all the necessary technical pieces are in place for ads to serve•Manage campaigns from pre through post sale including forecasting, creative asset and metadata collection, impression fulfillment, optimizations, reporting and monthly revenue recognition. Volume of 100+ flights on air each day.•Managed the migration from Roku’s in-house ad server to Doubleclick, solving for challenges in a non-web environment (cookie-less, custom creative templates, unique structure for linking).•Leverage First Party data and Third Party data vendors to target ads at the device level•Work with all endemic app partners ranging from top-tier (Amazon, Hulu, Netflix, Showtime, HBO, Crackle) to niche apps on driving usage, installs and acquisitions. Manage conventional ad campaigns for external advertisers, often in the form of co-branded/sponsored entertainment on Roku.•Troubleshoot and answer spec questions for agencies, apps, internal staff•Train new employees, outsourced traffickers, and MVPD partners (Sky Italia, Sky UK, Sky Deutschland, Telstra) on operations•Establish Process flows and guidelines for external and internal contacts•Create monthly wrap-up report for Financial Revenue Recognition each month

Greater New York City Area

• Central role with operations of interactive ad products including branded & dedicated ad channels, RFI, interactive Program Guide, click-to-call, VOD, iTV banners, pre rolls and web/mobile• Maintain relationships with vendors• Manage Addressable TV campaigns from concept through launch, including on-air maintenance and optimization.• Run Addressable Targeting/Count requests and Client List Matches with vendors including Experian, Acxiom and Epsilon. Execute Addressable campaigns through Visible World.• Manage the collection and vetting of graphics, video content, metadata and insertion orders required for launching iTV and digital campaigns. Assist sales, clients and agencies with required ad specs.• Provide sales and client/agency with optimizations for maximizing viewer engagement and leads generation• Manage inventory schedules for ad banner and VOD placements on interactive platforms including IPG, News12 Interactive (Channel 612) and Market Showcase (Channels 601-609) on Cablevision’s Optimum footprint (NY DMA, 3+ million subs)• Manage web and mobile inventory (DoubleClick) for Optimum.net and News12.com, ensuring orders deliver in full and available/remnant impressions are maximized• Track and analyze monthly online revenue, order volume, impressions and CPM by sales division• Monitor campaign performance, set up sales and clients with automated reports and provide metrics as requested• Coordinate copy and video content changes for iTV and online campaigns• Serve as main point of contact between sales (Local, New York Interconnect, Newsday) and traffic/production, communicating and managing any needs between all divisions• Create custom reporting/tracking spreadsheets and sales presentations for various business needs• Pull monthly metrics and format into Proof of Performance reports for interdepartmental use• Submit product requirement and business case documents to product group

Greater New York City Area

• Create customized presentations and perform research projects for executive management and account executives• Assist with collecting graphics, video content and metadata for iTV campaigns• Vet insertion orders for all necessary materials before being sent to production• Assist with performing QA tests for iTV executions• Analyze web performance for advanceyouradvertising.com• Track revenue and flights for the sold & forecasted deals of account executives (weekly)• Approve/filter new online campaigns from Tribal Fusion ad network (weekly)• Reconcile billing discrepancies for online orders (monthly)• Pull weekly RFI leads for iTV campaigns and provide to the respective clients/agencies

Greater New York City Area

• Perform research & analysis projects to assist management and account executives with business strategies• Process insertion orders and ensure traffic dates and billing are correct for all clients• Build custom Excel spreadsheets for interdepartmental use that streamline and facilitate daily business activities • Assist clients with resolving service issues and inquiries • Run weekly tracking and growth reports for management and account executives• Assist with marketing, organizing and presenting company services for trade shows and events• Create/update custom PowerPoint presentations that cater to specific client needs• Analyze client performance and traffic statistics on a monthly basis• Write and record VBA macros to automate Excel reports• Assist account executives with creating, strategizing and presenting pitches to potential clients