Matthew Macaluso Email & Phone Number

Los Angeles, California, United States

Manage the implementation of brand new ad products (and feature enhancements for existing ad products) from end-to-end. Experience with both Display and Video ad products.Primary responsibilities include:- Designing the ad product/feature implementation with Engineering and Product Manager- After the dev phase, build test environments and test ads, and.

Los Angeles, California, United States

Manage the implementation of brand new ad products (and feature enhancements for existing ad products) from end-to-end. Experience with both Display and Video ad products.Primary responsibilities include:- Designing the ad product/feature implementation with Engineering and Product Manager- After the dev phase, build test environments and test ads, and.

Los Angeles (previously Based In NYC office)

• Main ad operations contact for Roku’s advertising platforms, including interactive on-device display placements within UI, in-app video pre/mid/post roll on ad supported apps, UI Takeover Themes, Featured App placement.
• Central role in scoping out, implementing and testing new vendors, ad products and enhancements. Examples include UI display banner launching full screen video, squeeze-back video in branded interactive microsite.
• Manage firmware testing with software/QA engineers before roll-out, ensuring all ad functionalities work as intended
• Key role in releasing new Roku devices and onboarding new countries, ensuring all the necessary technical pieces are in place for ads to serve
• Manage campaigns from pre through post sale including forecasting, creative asset and metadata collection, impression fulfillment, optimizations, reporting and monthly revenue recognition. Volume of 100+ flights on air.
• Managed the migration from Roku’s in-house ad server to Doubleclick, solving for challenges in a non-web environment (cookie-less, custom creative templates, unique structure for linking).

Greater New York City Area

• Central role with operations of interactive ad products including branded & dedicated ad channels, RFI, interactive Program Guide, click-to-call, VOD, iTV banners, pre rolls and web/mobile
• Maintain relationships with vendors
• Manage Addressable TV campaigns from concept through launch, including on-air maintenance and optimization.
• Run Addressable Targeting/Count requests and Client List Matches with vendors including Experian, Acxiom and Epsilon. Execute Addressable campaigns through Visible World.
• Manage the collection and vetting of graphics, video content, metadata and insertion orders required for launching iTV and digital campaigns. Assist sales, clients and agencies with required ad specs.
• Provide sales and client/agency with optimizations for maximizing viewer engagement and leads generation

Greater New York City Area

• Create customized presentations and perform research projects for executive management and account executives
• Assist with collecting graphics, video content and metadata for iTV campaigns
• Vet insertion orders for all necessary materials before being sent to production
• Assist with performing QA tests for iTV executions
• Analyze web performance for advanceyouradvertising.com
• Track revenue and flights for the sold & forecasted deals of account executives (weekly)

Greater New York City Area

• Perform research & analysis projects to assist management and account executives with business strategies
• Process insertion orders and ensure traffic dates and billing are correct for all clients
• Build custom Excel spreadsheets for interdepartmental use that streamline and facilitate daily business activities
• Assist clients with resolving service issues and inquiries
• Run weekly tracking and growth reports for management and account executives
• Assist with marketing, organizing and presenting company services for trade shows and events