Design, development, and maintenance of recreational trail systems and master planned green space. Nature Trails is a premiere trail contractor specializing in hiking, biking, ADA, fitness, equestrian, and ATV single and multi-use trail systems.

Guiding developers, architects, general contractors, and trades through Schematic Design, Design Development, Construction Development, and finish out of residential and commercial multifamily construction projects to meet corporate sustainability goals, funding incentive requirements, and local municipal programs on schedule and within budget. ● LEED for Homes 2008, Mid-rise 2010, & V4 Certifications● National Green Building Standard (NGBS) 2012 & 2015 Certifications● RESNET Home Energy Rating System (HERS) ● Energy Star 3.0 Certifications● HUD 221(d)(4) Compliance● 2012 & 2015 International Energy Conservation Code (IECC) Compliance● Austin Energy Green Building (AEGB) Compliance● City of Dallas Green Compliance● Mechanical Ventilation Strategies & Compliance (ASHRAE 62.2 & 62.1)● Air Sealing Strategies (Blower door and duct testing)● Envelope Tradeoff Strategies (UA compliance)

Responsible for coordinating supply of product and personnel to meet construction schedules of Wal-Mart stores nationwide. ● $1.8m in revenue for 2014. Tracked to $2.1m in revenue for 2015.● Increase account margin from 5% to 12% during first year.● Successfully hit sales targets for 24 consecutive months.● Management of store construction, via general contractor, from initial bid through owner possession. ● Maintain scheduling, contracts, and communications for 100+ stores simultaneously nationwide. ● Track product and labor expenses against purchase orders to maintain profitability and margin goals.● Relay product knowledge as subject matter expert to ensure accuracy of specifications, fitment, and execution.● Manage expectations and logistics of schedule disruptions due to supply chain, 3rd party, natural disasters, or other unforeseen delays.

Responsible for the development and management of marketing and social media teams. Create brand strategies including developing web presence and measuring success. Assist with annual budget development.● Manage and establish goals, and the corresponding department budget for the marketing staff responsible for to promoting products and services through online and printed materials.● Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.● Gather data on competitors and analyze their prices, sales, and marketing and distribution methods, and made strategic recommendations to senior leadership.● Identify and select methods and procedures for collecting data to analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.● Measure the effectiveness of marketing, advertising, and communications programs and strategies and prepare reports of findings, illustrating data graphically and translating complex findings into actionable strategies.● Act as marketing lead with other department heads or staff for decisions regarding advertising contracts, selection of advertising media, or product to be advertised.● Design, build, and maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.● Created unique brands that resulted in an online community of over 50,000 followers.● Consult with clients to design marketing strategies to improve marketing of SEI products.

Brand Management, Website UI, Advertising and Marketing Analysis, Growth Strategy Development, Social Media Capitalization