Matthew Nowacki Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina

-Made sure WSOCTV.com matched and exceeded page view goals while also growing the station’s footprint and influence in the digital space.-Created, maintained, and updated content on the station’s web pages, mobile apps, and social media channels.-Collaborated with a newsroom team of reporters and producers to create, write, copyedit, organize, delegate and update error-free stories/articles on station’s web pages, apps, and social media channels.-Responsible for homepage layout design and individual landing page creation.-Trained, influenced and empowered direct reports while providing leadership to the entire digital staff and newsroom editorial and managerial team.-Produced top content creation of in-market daily stories. Responsible for Charlotte’s fastest and most accurate breaking news coverage -- all while fully remote since March 2020.-Successfully launched the station’s new streaming app for Roku, Amazon Fire, and Apple TV.-Led WSOCTV.com's successful migration from its expiring content management system to new CMS (Arc).-Led the station’s digital presence for major stories, including hurricane coverage, social unrest, presidential visits, housing crisis, mental health resources, and more.-On-call manager that provided after-hours site coverage/assistance.-Won 2019 Regional Emmy in the category of Interactive Media for “Charlotte’s Hidden Crisis: Beyond the Broadcast” -- an online guide aimed at helping those with mental health issues across Charlotte and the Carolinas.

Charlotte, North Carolina

-Managed all WSOCTV.com, mobile app and social media content for Channel 9 Eyewitness News including writing, copyediting, graphics creation, developing viewer engagement strategy, and cultivating, updating, and targeting native digital content.-Developed and executed strategies on multiple station platforms to push viewers to broadcasts, and steer from television to web, mobile, tablet, and social. Established WSOC-TV’s Facebook, Twitter, and Instagram accounts as fastest growing and most followed in market.-Compiled daily digital analytics reports (Google, Adobe) which were distributed to management and team members. These reports led to data driven decisions for best ways to deliver compelling content through WSOC-TV digital brands.-Developed and executed social media strategy for both station brand as well as talent.-Ensured WSOCTV.com met KPIs for page views, unique users, etc. by generating innovative ideas to drive visitors and engagement.-Communicate with viewers (responded to comments and questions) via Twitter, Facebook, Instagram, email and telephone calls.

Charlotte, North Carolina Area

-Responsible for story creation and execution of news coverage plan for nightside weekday newscasts.-Dual role as assignment editor and web producer, tasked with creating web content, writing stories, managing the station's social media accounts while responding to breaking news.

Gainesville, Florida Area

-Responsible for developing and executing day-to-day news operations for station's newscasts.-Managed a news team of reporters and photojournalists, cultivated story ideas, helped research and set up story content.-Developed long-term planning strategies for special broadcast topics as well as respond under pressure in breaking news situations on a daily basis.

Fort Myers, Florida Area