-Grew territory from 9 States to 17 States; $14M to $18M.-Directed regional Area Managers and Field Marketing Coordinators.-Collaborated weekly with General Managers and Territory Managers on top-level strategy, determining the direction of the brand in the U.S.-Invested territory budget to maximize sales and customer engagement with the brand.-Entire Sales Growth History:2001: 4 States; $2M.2021: 17 States; $18M.-Relationships:Long-standing business history with the top 120 Outdoor retailers in the Central U.S., with access to an additional top 500 Outdoor retailers in the U.S. and Canada.Ability to leverage the best-case outcomes for both the manufacturer and the retailer, while providing a premium experience for the end-consumer.Innovation:-Co-Developed Burton’s current product-segmentation and dealer-tiering strategy to drive categorical sales by channel. -Established 5 Burton Partner Doors in resorts and urban centers, both as wholesale franchises and commission affiliates.-Tailored digital sales strategies for 120 retailers in the Central U.S., and activated omnichannel direct-to-consumer programs for wholly-owned Flagship and Partner Doors.

-Established an independent sales agency, expanded Burton territory from 4 States to 9 States, and increased sales from $2M to $14M.-Created a regional sales team and leveraged their individual strengths and categorical expertise to strengthen relationships, build trust, and grow sales.-Built and managed a showroom in Chicago providing a superior selling environment, and leading by example for merchandising standards.

-Performed over 30 on-snow demos, promoting direct interaction with the brand, increasing participation in the sport, and driving customers to retailers.-Assembled, merchandised, and supervised sales booths for ISPO, SwissPO, and Grenoble trade shows.

-Inspected and determined action on Burton products from all seasons and categories.

-Conducted multiple Burton Sales and Marketing initiatives annually including product presentations, staff training clinics, on-snow demos, consumer and retailer trade shows, all to drive sales and to deliver an exceptional customer experience.