Matthew Rand Email & Phone Number

Frisco, Texas, United States

• Develop product marketing strategies and campaigns using market research, assessments and competitive analysis to communicate the features and benefits of products
• In conjunction with leaders across various teams, contribute to product language creation and enhancement
• Continually assess current product portfolio to ensure Careington is working with a broad range of best-in-class vendors, and partners, whose products and services fulfill the needs of the employee benefits space
• Collaborate with the Product Manager and Product Development team to successfully identify and onboard new vendors and implement new products
• Act as the primary thought leader and subject matter expert for Careington's product portfolio
• Evaluate prospective vendors and compare offerings to ensure Careington has the best options available in their portfolio.

Frisco, Texas, United States

• Developed persuasive and impactful copy for a wide range of marketing materials, including website content, email campaigns, product descriptions and more.
• Optimize copy for search engine optimization (SEO) to improve organic visibility and drive traffic to the company's website.
• Stay up to date with industry best practices and emerging trends in copywriting, implementing new techniques to enhance content effectiveness.
• Ensured continued output of quality content after team members and managers left the company. Took on additional responsibilities outside of my job description to assist other teams.

Dallas, Texas, United States

• Worked with a variety of clients on multiple projects simultaneously while meeting demanding deadlines and producing work of high caliber to increase web traffic, online sales, brand recognition and media relations.
• Self-motivated copywriter that discovered a passion for tactical program ideation and writing for a wide range of brand experiences, social content and marketing deliverables that generate conversation and brand.
• Mastered the use of the Google marketing approach to ensure the right people are marketed to with the right message at the right time through the use of engaging language and precision marketing for clients both within.
• Worked with Amigo International on a web redesign that utilized innovative SEO techniques to help increase their ranking on Google, as well as created and published a press release on a company rebrand that increased.
• Coordinated with Round Rock Montessori School to publish articles on Medium.com as well as write copy for social and search ads. Both of which resulted in increased traffic to the website and directly contributed to.
• Passionate about continued education post-graduation. In the past year, I have earned a Google Digital Marketing certification, completed Udemy courses on new, innovative, copywriting techniques and coordinated with.

• Identified areas of opportunity and acted on them as it related to inventory accuracy, price accuracy, and product stock levels.
• Drove sales through all channels by optimizing and improving selling behaviors, while capitalizing on promotional events through successful event execution.
• Organized and trained a team of 11 people responsible for maintaining brand image and ensuring a consistent customer experience through precise sales copy training. Review brand materials to ensure a consistent voice.
• Demonstrated strong interest and credible expertise in our product assortment; translated this knowledge into value for our customers. Guided Retail Sales Specialists to do the same.

Stephenville, Texas

- Open and maintain customer accounts by recording account information in online programs- Resolve product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution- Maintain.

Bachelor'S Degree, General Studies - Marketing, Psychology And Business

Education record