Matthew Robertson Email & Phone Number

Portsmouth, Nh, Us

York, Maine, Us

Responsible for the development and execution of Stonewall Kitchen’s annual marketing plans across all three sales channels – wholesale, direct-to-consumer and retail. Overseeing all marketing, advertising, PR, social, events and promotional activities for portfolio of brands. WHOLESALE:• Developing and overseeing turn-key wholesale marketing programs.• Managing new market wholesale launches for Family of Brands. • Ensuring successful completion of all sales and marketing tools, including buyers guides, training manuals, creative toolkits and more. • Overseeing national tradeshow strategy and onsite execution. • Creating custom marketing plans for key retailers.DTC:• Overseeing all digital and performance media campaigns and strategies• Managing list broker and data service bureau partner to develop direct mail list and distribution strategy for all catalogs.• Working with Ecommerce Manager on tightly integrated online promotions.• Developing new Customer Acquisition strategies • Leveraging marketing database to identify key consumer trends and developing strategic initiatives to maximize revenue opportunities.RETAIL• Developing seasonal in-store and on-line retail promotions and events to drive business growth and help meet sales goals: free gift with purchase, bounce-back, loyalty programs, coupons and other retail campaigns.• Creating direct mail pieces for all Company Stores and developing distribution strategy.• Coordinating and executing all national and local media buys to drive end consumer sales.PR • Spearheading public relations strategy. Building a managing media contact list. Overseeing press mailings and seeding as well as editor events.• Cultivating brand partnerships for cross-promotional opportunities and co-op advertising opportunities. •Developing social media promotional calendars for all company channels while coordinating content creation to execute plans and meet KPI’s.

York, Maine, Us

Austin, Tx, Us

• Created and implemented integrated marketing plans to increase sales and customer acquisition • Lead a team of twelve, including marketing specialist, event specialists and graphic artists• Key contributor in the development of the North Atlantic Region’s Charitable Giving Program• Identified and cultivated nonprofit partnerships with cross-promotional opportunities• Coordinated photo shoots and influencer campaigns to build a library of rich, seasonal content for all social media pages • Promoted events, sales, and regional programs across multiple platforms • Managed all marketing budgets

Austin, Tx, Us

• Coordinated all internal and external marketing and promotional efforts • Maintained all social media sites and supported media relations and other PR initiatives• Managed store marketing budgets and donations process• Managed Marketing Team including Marketing Assistant, Sign Maker and Chalkboard Artist• Developed marketing strategy and written action plans to achieve store specific objectives• Oversaw store-level merchandising, events, media and store photo shoots• Communicated company goals and information to Team Members• Visited the competition on a regular basis and react to current industry trends

Austin, Tx, Us

• Performed product demonstrations to increase sales• Worked with in-store Marketing and Team Leaders to create a monthly calendar of demos.• Planed, executed and evaluates internal and external events• Tracked product movement; order product for demo’s and events• Creatively merchandised demo product

Boston, Massachusetts, Us

Us

Bachelor Of Arts, Public Relations

Education record