Cloudberry is an international PR and B2B marketing agency based in Taipei that helps Asia tech companies gain global exposure and win new customers.

PR and Marketing Communications Consulting for tech companies in AsiaHelping top tech startups and companies to boost their international profileFocusing on retail, martech, AI and retail technologyPress release drafting, writing and pitchingMedia relationsWhite PapersE-BookThought LeadershipContent Strategy

Designed and implemented marketing, content, and PR strategy for Shanghai-based luxury digital transformation agency. This included the development of a new website, China's luxury technology trends newsletter, and partnerships with industry publications.Drove a 460% increase in Linkedin followers and a 200% increase in qualified inbound leads from decision-makers in luxury brands.Lead the development of white papers and analysis reports on the China luxury and retail sectorRan a… Show more Designed and implemented marketing, content, and PR strategy for Shanghai-based luxury digital transformation agency. This included the development of a new website, China's luxury technology trends newsletter, and partnerships with industry publications.Drove a 460% increase in Linkedin followers and a 200% increase in qualified inbound leads from decision-makers in luxury brands.Lead the development of white papers and analysis reports on the China luxury and retail sectorRan a number of successful PR and thought leadership campaigns that led to coverage in major industry publications such as Vogue Business, Business of Fashion, Women’s Wear Daily, and InsideRetailAsia. Show less

Designed and implemented a launchpad program to make it easier for overseas startups entering retail in Asia. Oversaw development of vendor portal, onboarding program and training of local staff.Increased the number of inbound leads from overseas brands by 67% in 12 monthsIncreased stability of the product supply chain by forming partnerships with major platforms and influencers in the crowd-funding, startup, and government sectors, such as Backerkit, Makuake and US Trade mission in… Show more Designed and implemented a launchpad program to make it easier for overseas startups entering retail in Asia. Oversaw development of vendor portal, onboarding program and training of local staff.Increased the number of inbound leads from overseas brands by 67% in 12 monthsIncreased stability of the product supply chain by forming partnerships with major platforms and influencers in the crowd-funding, startup, and government sectors, such as Backerkit, Makuake and US Trade mission in Taiwan.Lead B2B content marketing and PR campaigns that saw the company featured in publications such as TechCrunch, Technode, and Nikkei Asian Review. Developed a corporate blog and published eBooks to engage and educate potential customers.Researched and analyzed markets and competitive products to formulate comprehensive business strategies. Show less

Led marketing and business development planning and implementation at a SaaS startup that matched IoT and hardware innovators with supply chain partners. Developed and implemented business development strategies that identified and created partnerships with global influencers in the IoT, medical, and agricultural technology sectorsSpearheaded a new content marketing and guest-posting strategy that increased company blog traffic by 32% over a 6 month period. Partnered with major tech… Show more Led marketing and business development planning and implementation at a SaaS startup that matched IoT and hardware innovators with supply chain partners. Developed and implemented business development strategies that identified and created partnerships with global influencers in the IoT, medical, and agricultural technology sectorsSpearheaded a new content marketing and guest-posting strategy that increased company blog traffic by 32% over a 6 month period. Partnered with major tech sites like ReadWrite and Postscapes to publish company updates.Initiated a customer success strategy that re-engaged 100’s of dormant business partners.Partnered with the marketing team to launch email newsletters, Facebook promotions, and customer outreach. Show less

Was responsible for researching and writing the Euromonitor Consumer Lifestyles 2017 Report for Both Taiwan and China