Matthew Schaeffer Email & Phone Number

Seattle, Wa

Provide thought leadership, direction, and support for a suite of programs that deliver data, product information, content, and services to enable the creation of omnichannel digital experiences.Accomplishments so far:- Established a platform program team, including defining the operations, governance, and user support focus of their work and clarifying the way they partner with product teams - Created a new job family that aligns program management roles with other job families and creates development paths for both people managers and individual contributors- Drove the completion of a value stream mapping project assessing how content is created, managed, and distributed across the enterprise, identified the biggest challenges we face today, and defined our desired future state

Greater Seattle Area

Integrated four disparate programs into a team with shared tools, processes, best practices, and mindsets.Key accomplishments:- Instituted OKRs that establish desired outcomes for each program using a common set of artifacts- Adapted product-centric practices including backlog creation/maintenance and sprint planning and integrated the team into the quarterly planning model- Aligned and led UX, design, and development teams in creating a component library that could be used to create scalable, multichannel digital experiences - Led the launch of a templatized homepage that reduced production time by 50% while increasing CTR

Greater Seattle Area

Founded REI Digital's first operations-focused team, whose mission it is to make the easy stuff easy so content teams across the enterprise can focus on their most impactful work Key accomplishments: - Identified and led projects and initiatives focused on implementing innovative tools, processes, and governance to drive operational efficiency in our eCommerce and Experience businesses - Drove the creation and delivery of a content automation system that reduced the hours needed to execute the dozens of production projects we do annually by as much as 95%

Greater Seattle Area

Created and owned the strategy and plan for building a publishing system that would allow experts across the enterprise to deliver the right content to the right customer at the right timeKey accomplishments: - Developed a structured content model that enables the dynamic delivery of relevant content, messaging, and offers via business rules and algorithms - Worked across divisions to standardize the content creation processes, streamline timelines, and implement governance for creating digital content

Greater Seattle Area

Led a team of digital project managers in creating multichannel experiences to support REI’s customers, business, and brandKey accomplishments: - Increased efficiency of complex, cross-divisional efforts by up to 50 percent through process improvements and by clearly defining roles and responsibilities at each project stage - Implemented a holistic planning process to drive alignment on priorities and resource allocation for work in the Digital Production portfolio- Provided strategic direction, goals, and role clarity for team members and supported them in defining their career trajectories and advancing their professional growth

Greater Seattle Area

Drove the creation of cross-platform experiences that support REI’s customers, business, and brandKey accomplishments: - Led the creation, implementation, and adoption of a new component-based design system and toolkit for REI.com, which resulted in a 50% increase in capacity for the site production team's UX, creative and development resources- Transitioned from a quarterly planning model to a continuous planning model to make the Digital Production team nimbler and more efficient while maximizing our resources- Created and implemented new cross-divisional tools that improved communication and collaboration and increased the efficiency of daily operations

Speaking EngagementsWebinarsEmpowering and Enabling Teams in the Hybrid Workspace• Partner: Culture Amp• Date: June 16, 2022A Holistic Approach to Accelerating Adoption• Partner: Elastic Path• Date: Dec. 13, 2022Aligning Data, Tech, and Teams to Deliver Impactful Customer Experiences• Partner: Momentive• Date: April 20, 2023Retail Reinvented: A Masterclass in Creating Digital Experiences that Click• Partner: Contentstack• Date: June 21, 2023ConferencesFuture Ready CX: A Holistic Approach to Your Customer Experience Toolbox• DX Summit panel speaker• Date: Feb 25, 2021 Lessons Learned Building REI’s Next-Gen Personalization Platform• CMSWire Connect Conference featured speaker• Date: May 11, 2023

The Simple Media Advisory Board is comprised of thought leaders and industry practitioners in the fields of digital experience, customer experience, digital workplace, and information management. Created in September 2015, the board provides input, advice, and feedback to Simpler Media Group’s publications, CMSWire.com and Reworked.co, and sister event series, the DX Summit and Digital Workplace Experience.

Bellevue, Wash.

Responsible for developing content strategy and managing content on MSN’s flagship channel, which became one of the web’s 20 most visited news destinations in its first year of operation Key accomplishments: - Oversaw the creation and implementation of MyTopics, which increased frequency of visit to MSN News by allowing users to personalize their online experience - Created and implemented workflow improvements that significantly increased the site production team's speed and accuracy, thus providing a competitive advantage during breaking news scenarios

Bellevue, Wa

Managed and produced the MSN homepage, one of the world’s ten most visited websites with over 100 million daily page viewsKey accomplishments: - Led the coverage of breaking and developing news stories, including managing the site during five of the highest traffic events in MSN history (Japan earthquake, Prince William's wedding, death of Bin Laden, Boston Marathon bombing, Sandy Hook shooting)- Drove achievement of key metrics by providing planning and guidance for high-profile events, such as the Super Bowl, NCAA Basketball Tournament, Academy Awards, and national elections. - Worked with various MSN channels, including Video, Autos, and Health and Fitness, to create content strategies that helped all teams achieve their traffic goals

New York, Ny

Created the content strategy, managed content creation, and oversaw production for FLYP, which received a “Best Online Magazine” nomination from the 2010 Webby AwardsKey accomplishments: - Developed the FLYP+ concept of repackaging content into mini-issues, which resulted in a 25 percent increase in site traffic without a significant increase in the workload for the creative staff- Developed collaborative projects with content partners, including Fortune, Sports Illustrated, ProPublica, and Latina, which broadened our audience and increased traffic to the site

New York, Ny

Managed all aspects of creating, editing, and producing FirstWord, the flagship publication from the Z+ Partners think tankKey accomplishment:- Grew the subscriber base by more than 50 percent over a two-year period

New York, Ny

Produced and managed content for the NY Post website while optimizing the publishing process and workflow Key accomplishment: - Played a significant role in the Sept 2006 relaunch of NYPost.com, which resulted in a consistent increase in traffic and accomplished the primary objective of regularly outperforming our primary competitors across key metrics

New York, Ny

Produced and edited content, including features, articles, videos, and multimedia packages Key accomplishment: - Helped develop and implement Forbes’ custom-built CMS, which lowered operational costs while contributing to a 20 percent increase in traffic in the 18 months following its implementation by making it easier to create, update, publish, and manage content

Seattle, Wa

Edited and produced news and earnings releases for dissemination over the national and international wiresKey accomplishment:- Became the go-to editor for the highest profile content, including releases from Starbucks, Amazon and Washington Mutual

Bucharest, Romania

Editor and reporter for In Review and The Business Review, Romania’s leading English-language newspaper and magazine, covering business, politics and culture in Eastern EuropeKey accomplishment:- Played a central role in launching and operating two new monthly magazines