Matthew Le Email and Phone Number

Responsible for supporting in-market digital ad campaign management and for providing back-end sales support.Manage overall communications between Sales, Creative Production, Marketing, and Ad Ops teams.Provide support with 3rd party vendors and Ad Ops teams to implement and execute digital campaigns (gathering assets/creative, processing Insertion Orders, acquiring screenshots, optimization, and final reporting).Communicate with various internal departments and 3rd party support vendors to facilitate the implementation of integrated campaign elements.Maintain in-depth knowledge of Tribune Digital’s capabilities, inventory availability, advertising opportunities, and pricing strategy and provide documentation for internal and external clients.Elevate and generate overall awareness of Tribune’s digital assets, products, and offerings and aid in communication to in-market Sales teams.

Manage local marketing and communication functions to support sales staff to meet organizational objectives and increase business-to-business sales. Manage and coordinate all marketing initiatives. Including: updating of Media Kits, Sell Sheets, Sales Packages and Presentations.Collaborate with General Manager to develop collateral pieces and implement marketing plans and projects for new and existing media formats.Produce marketing materials that demonstrate key marketing analytics and demographics for use in sales presentations.Interact with in-house Creative Department to develop and maintain signage for clients in a timely and effective manner.Responsible for training new hires on company resources and industry standards. Create and cultivate postings for social media and provided local content to feed company main website. Proficient in Adobe Creative Suite (InDesign, Illustrator and Photoshop).

Managed company’s main website and social media site. Activities included creating, updating and managing content on a daily basis.Conducted research on Internet ad campaigns, identifies issues, proposes solutions and reports results to team leaders.Coordinated and assisted with daily marketing activities that include advertising, direct mailing, print projects, customer events, and trade shows.Developed and tracked progress of marketing campaigns and materials to ensure access of internal communications.Contributed to strategic brainstorms for campaigns and events.Managed advertising collateral and premium vendor relationships.Effectively and efficiently demonstrated time management skills with the ability to successfully manage projects at once.

Drafted, edited, and electronically distributed press releases for clients. Collaborated with internal team members on campaign strategies for clients.Performed research to help clients leverage social media presence in the marketplace.

Communicated to prospects about the changes to the university.Handle financial transactions and personal information(address,credit cards).Inform prospects about different programs and foundations relating to the university.