Matthew Saylor Email & Phone Number

Texas, United States

Ithaca, New York, United States

• Collaborated with Analytics, Broadcasting, Podcasting and Written teams on storyboarding and marketing concepts
• Created promotional sports graphics, player interviews, and established partnerships with sponsors (Big Red Fueling)
• Organized weekly meetings to discuss account management, department growth, and coordinated events with alumni
• Edited interviews, scorecards, and game highlights of other departments to align with graphics and posting schedules
• Strategize and implement new member/club requirements to increase attendance at meetings and sports games

Ithaca, New York, United States

• Determined optimal marketing strategies for assistive technology company, BrailleWear, utilizing collected feedbackfrom blind institutions and establishing effective methods of sale to customers, institutions, and.
• Created social media advertisements tailored for visually impaired individuals to increase target audience
• Implemented an on-campus PR campaign and ambassador program to increase awareness for Cornell-founded burger company, SMPL
• Navigated spending budgets of marketing campaigns and accessed feasibility with creative campus strategies

Ithaca, New York, United States

• Assist in the organization of bi-weekly performances through the ticket sales and audience management
• Organize space reservations, room key distribution, and secure five floors of the Performing Arts Center for closing

Brentwood, Tennessee, United States

• Increased ad promotion of 27,000+ SKUs on Google Merchant Center through product type modifications, image solutions, and GTIN clarifications
• Established future product submission guidelines for Merchants/Vendors to reduce disapproved items on Google Ads and Google Shopping
• Navigated PMax and Go-To-Market campaigns to increase metrics of clicks, impressions, conversions and ROAS
• Researched competitors’ marketing strategies to enhance e-commerce sales for YouTube, Pinterest, and Meta socials
• Contacted vendors for alternative product images and facilitated image changes on the website and ad campaigns
• Contributed to social content creation and product advertisements across various media platforms

Devon, Pennsylvania, United States

• Consulted businesses on ideal booth locations to purchase, inventory to sell, and determined appropriate booth prices
• Analyzed marketing strategies to increase show attendance and created advertisements detailing vendor information
• Acquired $50,000 sponsor and coordinated advertisement locations around the property and in show’s program book

Ithaca, New York, United States

• Identified potential sponsors in the Ithaca and Tompkins County area for 93.5 WVBR radio station’s sports segment
• Solidified on-air advertising times and prices with Tropical Bros, Broom Hilda Cleaning, and Cornell campus groups

Chester Springs, Pennsylvania, United States

• Guided customers with everyday financial transactions regarding checks, deposits, withdrawals, and loan payments
• Monitored customer checking/saving accounts and audited transaction patterns to locate potential fraudulent charges
• Distributed cashier checks, reconciled cash drawers, and organized deposited checks for the audit department

Chester Springs, Pennsylvania, United States

• Increased organization of inventory by creating system categorizing perishable and nonperishable items by expiration date
• Fill approx. 100-150 orders of handmade cold and hot beverages, hot snacks, and sandwiches in the deli daily

Bachelor Of Arts - Ba, Economics, 3.83 Gpa

Activities and Societies: Cornell Media Guild, Cornell Marketing Consulting Club, Big Red Sports NetworkFall of 2021 - Dean's List Spring.

3.97 Unweighted Gpa/4.64 Weighted Gpa