Matthew Saylor Email & Phone Number

New York, Ny, Us

Texas, United States

Ithaca, New York, United States

• Collaborated with Analytics, Broadcasting, Podcasting and Written teams on storyboarding and marketing concepts• Created promotional sports graphics, player interviews, and established partnerships with sponsors (Big Red Fueling)• Organized weekly meetings to discuss account management, department growth, and coordinated events with alumni• Edited interviews, scorecards, and game highlights of other departments to align with graphics and posting schedules• Strategize and implement new member/club requirements to increase attendance at meetings and sports games

Ithaca, New York, United States

• Determined optimal marketing strategies for assistive technology company, BrailleWear, utilizing collected feedbackfrom blind institutions and establishing effective methods of sale to customers, institutions, and medical companies• Created social media advertisements tailored for visually impaired individuals to increase target audience• Implemented an on-campus PR campaign and ambassador program to increase awareness for Cornell-founded burger company, SMPL• Navigated spending budgets of marketing campaigns and accessed feasibility with creative campus strategies

Ithaca, New York, United States

• Assist in the organization of bi-weekly performances through the ticket sales and audience management• Organize space reservations, room key distribution, and secure five floors of the Performing Arts Center for closing

Brentwood, Tennessee, United States

• Increased ad promotion of 27,000+ SKUs on Google Merchant Center through product type modifications, image solutions, and GTIN clarifications• Established future product submission guidelines for Merchants/Vendors to reduce disapproved items on Google Ads and Google Shopping• Navigated PMax and Go-To-Market campaigns to increase metrics of clicks, impressions, conversions and ROAS• Researched competitors’ marketing strategies to enhance e-commerce sales for YouTube, Pinterest, and Meta socials• Contacted vendors for alternative product images and facilitated image changes on the website and ad campaigns• Contributed to social content creation and product advertisements across various media platforms• Researched competitors’ marketing strategies to enhance e-commerce sales for YouTube, Pinterest, and Meta socials

Devon, Pennsylvania, United States

• Consulted businesses on ideal booth locations to purchase, inventory to sell, and determined appropriate booth prices• Analyzed marketing strategies to increase show attendance and created advertisements detailing vendor information • Acquired $50,000 sponsor and coordinated advertisement locations around the property and in show’s program book

Ithaca, New York, United States

• Identified potential sponsors in the Ithaca and Tompkins County area for 93.5 WVBR radio station’s sports segment • Solidified on-air advertising times and prices with Tropical Bros, Broom Hilda Cleaning, and Cornell campus groups

Chester Springs, Pennsylvania, United States

• Guided customers with everyday financial transactions regarding checks, deposits, withdrawals, and loan payments• Monitored customer checking/saving accounts and audited transaction patterns to locate potential fraudulent charges• Distributed cashier checks, reconciled cash drawers, and organized deposited checks for the audit department

Chester Springs, Pennsylvania, United States

• Increased organization of inventory by creating system categorizing perishable and nonperishable items by expiration date • Fill approx. 100-150 orders of handmade cold and hot beverages, hot snacks, and sandwiches in the deli daily

Bachelor Of Arts - Ba, Economics, 3.83 Gpa

Activities and Societies: Cornell Media Guild, Cornell Marketing Consulting Club, Big Red Sports NetworkFall of 2021 - Dean's List Spring.

3.97 Unweighted Gpa/4.64 Weighted Gpa