Matthew Wolf

Matthew Wolf Email and Phone Number

Director of Data Analytics & Product Management | Driving Data-Driven Solutions for Business Growth | Collaborative and Inclusive Leadership @ Providence
Matthew Wolf's Location
Boise, Idaho, United States, United States
About Matthew Wolf

I am a strategic leader with a proven track record of leveraging data analytics and product management expertise to drive business growth and innovation. Adept at translating complex data into actionable insights and driving product development initiatives from conception to launch. Passionate about building high-performing teams and fostering a culture of continuous improvement.Notable Experience:• New Product Launch: Successfully launched the TruPlay platform with over a 4.5 star rating on the app store. My team designed and executed the initial market research, UX/UI design, development roadmap and strategic marketing launch plan resulting in 2x monthly growth since launch.• Digital Marketing Analytics: Oversaw the implementation of an enterprise Customer Data Platform at CommonSpirit Health for the digital marketing team enabling the capability to do targeted paid media resulting in >$100M incremental revenue growth.• Analytics Center of Excellence: Developed a high performing, purpose driven analytics and data science team that delivered knowledge and insights to the business units through data creation, governance, machine learning and predictive models.• Data Privacy by design: Within a highly regulated healthcare system our team achieved 100% compliance with HIPAA, GDPR, HITECH & COPPA through implementing a consent manager, server side analytics, data layer infrastructure, marketing tag management and data governance processes.Achievements• Practitioner of the Year in 2020 - Awarded by peers within the Digital Analytics Association for development of new and innovative measures within Digital Analytics• Visionary of the Year Award in 2018 - Awarded by Invoca for implementation of enterprise wide call tracking across the digital experience and mapping calls to downstream patient encounters and ROI• Nike Global Maxim Award in 2014 - Awarded for innovative analytics at scale to enable a global, competitive World Cup 2014 marketing performance leaderboard and social listening platform

Matthew Wolf's Current Company Details
Providence

Providence

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Director of Data Analytics & Product Management | Driving Data-Driven Solutions for Business Growth | Collaborative and Inclusive Leadership
Website:
psjhealth.org
Employees:
4809
Matthew Wolf Work Experience Details
  • Providence
    Director Of Product Analytics
    Providence Jun 2024 - Present
    Redmond, Washington, United States
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  • Truplay Games
    Product Director
    Truplay Games Jan 2022 - Jun 2024
    Austin, Texas, United States
    As the Product Director I lead the product management team, strategy, product roadmap and GTM strategy for the TruPlay platform. I directed the TruPlay digital entertainment platform vision, strategy and roadmap from ideation to GTM. I led the UX & design team to focus on our FTUE and JTBD and built a modern experience achieving a 4.9 star rating in the app store. Using Agile practices we delivered our MVP into the consumer market under budget with predictable releases and 99.9% uptime.As Director I also developed and executed the GTM strategy in the United States resulting in consistent 2x growth MoM through our initial launch phase. We secured tremendous support and endorsements from influencers, key leaders in the Christian network and Fox News through aggressive PR outreach. Our performance marketing is experiencing positive ROAS and target LTV using advanced audience management, content testing and retargeting.Using analytics and user testing our team continues to plan the product roadmap using Big Room Planning to lower churn, increase LTV and communicate to our subscribed members through email and social media.
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  • Commonspirit Health
    Sr Director, Applied Analytics & Data Science, Digital & Innovation
    Commonspirit Health Jun 2019 - Dec 2021
    Chicago, Illinois, United States
    I directed a talented team of analysts, data scientists and engineers providing insight into consumer and patient behavior attributes for improving the consumer & patient digital experience.I'm passionate about creating high performing and purpose driven teams and in this role I built a new hub and spoke analytics team from the ground up with >15 FTEs delivering data-driven insights to business units having no previous analytics. Acquired executive sponsorship to build a Digital Data Lake with advanced data modeling by centralizing data management, governance, engineering and data science. I then built a Decision Science team to develop business and technical expertise in Marketing, Brand, Philanthropy, Virtual Care and Digital Strategy defining KPIs and delivering insights and end to end attribution across our consumer and patient journeys.Being consumer insights driven, I enabled the enterprise digital marketing team with the capability to do precision marketing resulting in >$100M revenue growth through the implementation of a Data Management Platform. In addition, my team hydrated the CRM and architected the CDP to create a personalized consumer experience through data-driven profile attributes resulting in 2x growth in our high value customer segment.I made privacy a priority in the design and creation of our technology systems making this $30B heavily regulated enterprise 100% compliant with HIPAA, GDPR, HITECH & CPRA through implementation of a Consent Manager, server side analytics, data layer development, marketing tag management, governance processes, and real-time data scrubbing, cleaning and configuration.
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  • Commonspirit Health
    Director Of Analytics, Digital Strategy
    Commonspirit Health Feb 2017 - Jun 2019
    San Francisco Bay Area
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  • Sprinklr
    Product Director, Reporting & Analytics Platform
    Sprinklr Mar 2015 - Feb 2017
    Portland, Oregon Area
    As a Director of the Reporting & Analytics Platform at Sprinklr, I was responsible for creating and managing the strategic roadmap to advance the platform's capabilities and ensure competitiveness in the market. In this role I oversaw a product line serving over 500 clients globally (many of them Fortune 100 enterprise level companies) providing real time multi-channel integrated data insights. My primary responsibility was to provide a central strategy for the Reporting platform at Sprinklr and develop a center of excellence for knowledge, strategy and engineering development.I was successful at driving innovation through partnering with large definition partners such as Nike, Coca-Cola, Google, Apple and P&G to help build measurement strategies and design business requirements to enhance Sprinklr's award winning software.Through a data integrated approach the Sprinklr Reporting platform has undergone key web data integrations with Google Analytics, Adobe Site Catalyst and also custom client data re-hydration methods allowing clients to see a full consumer journey through analytics, which has led to advanced targeting and marketing segmentation.Managing and supporting teams is critical in my success leading the Analytics platform at Sprinklr. I managed the development of the software by working directly with an Agile/Kanban team based in New Delhi, India by identifying enterprise level user stories and writing technical business requirements for the development team. I also acted as a Reporting & Analytics subject matter expert supporting a team of over 100 Account Executives with training and documentation of the Reporting platform and Analytics best practices
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  • Nike
    Sr. Digital Engagement Analyst
    Nike Apr 2014 - Mar 2015
    Whq, Beaverton, Or
    I was elevated within the Nike Global Consumer Knowledge team to a Sr. Engagement Analyst and leadership quickly used my experience to create a process for an Integrated Marketing Campaign Measurement platform. This effort aligned data and metrics across multiple marketing channels and functional teams resulting in a single place to communicate campaign success and impact on Nike’s Demand & Value Creation ROI models.In this role I engaged with Global Football senior leadership to develop and execute a measurement plan for the Nike Football App. I led teams that conducted deep-dive qualitative and quantitative research to inform the strategic roadmap for future releases of the App.
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  • Nike
    Sr. Global Brand Analyst
    Nike Apr 2011 - Mar 2014
    Whq, Beaverton, Or
    Before being elevated to a team leader as a Sr Engagement Science Analyst, I was responsible for directing the measurement strategy for World Cup 2014. I aligned with Brand Marketing senior leadership (all the way up to the CMO) on key objectives and created a Measurement Plan to communicate success across six geographies and all functional teams. This initiative created a partnership with Consumer Digital Tech and their vendors to build an automated database producing data visualizations for the World Cup command center.Also in this role I worked directly with Nike’s top brands; Global Football, Basketball, Running, Women’s Training, Nike Sportswear, FBAT, Golf, Skateboarding & Hurley to develop independent measurement strategies for their category offenses. I also managed agency (Pointmarc & W20) teams to serve these brands with analysis and research helping Marketing Directors plan and optimize their campaigns.Part of my responsibility was creating a standardized and normalized measurement process for Digital Brand QBR reports to inform Brand Marketing leadership of performance and success.I successfully managed Nike.com's A/B multivariate testing program for brand experience pages informing the creative team on design & layout changes increasing engagement by 2x and revenue by approximately $1M.In this role I implemented a pilot research program with Blue Fin Labs and performed multiple case studies measuring the impact of Brand Media TV spots on social media.
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  • Nike
    Nike Golf Global Digital Analyst
    Nike Apr 2008 - Mar 2011
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  • Wolf Marketing Group, Llc
    Managing Partner
    Wolf Marketing Group, Llc Jul 2004 - Mar 2011
    Portland, Oregon Area
    Managing Partner of a freelance analytics agency working with clients such as Nike, Wieden+Kennedy, Platt Electrical, Summit Projects, Blue Collar Interactive, SwellPath Interactive & PosterGarden.com.Our agency provided Digital Analytics & Insights for website behavior, social engagement, online advertising & search engine optimization.Our agency’s role was to create measurement frameworks focused on ROI, prepare customized reporting dashboards for research, display, executive meetings, etc. We also developed Adobe Site Catalyst tracking implementation for website re-designs and App launches.
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  • Portland State University
    Marketing Intern
    Portland State University Jan 2004 - Jun 2004
    Portland, Oregon Area
    Awarded a competitive marketing internship through PSU’s Auxiliary Services Marketing Events & Services in the Smith Memorial Union.Managed development of Marketing Brand Strategy for Viking Bowl & Billiards Print, Digital, B2B and Opening.
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Matthew Wolf Education Details

Frequently Asked Questions about Matthew Wolf

What company does Matthew Wolf work for?

Matthew Wolf works for Providence

What is Matthew Wolf's role at the current company?

Matthew Wolf's current role is Director of Data Analytics & Product Management | Driving Data-Driven Solutions for Business Growth | Collaborative and Inclusive Leadership.

What schools did Matthew Wolf attend?

Matthew Wolf attended Portland State University - School Of Business, Kayhi.

Who are Matthew Wolf's colleagues?

Matthew Wolf's colleagues are Jewel Magalong, Francesco Petruzzella, Betsy Helwig, Jason M., Steffani Taft, Mao-Lin Wilson, Scott Blaser.

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