Matthew Wolf Email & Phone Number

Redmond, Washington, United States

Austin, Texas, United States

As the Product Director I lead the product management team, strategy, product roadmap and GTM strategy for the TruPlay platform. I directed the TruPlay digital entertainment platform vision, strategy and roadmap from ideation to GTM. I led the UX & design team to focus on our FTUE and JTBD and built a modern experience achieving a 4.9 star rating in the app store. Using Agile practices we delivered our MVP into the consumer market under budget with predictable releases and 99.9% uptime.As Director I also developed and executed the GTM strategy in the United States resulting in consistent 2x growth MoM through our initial launch phase. We secured tremendous support and endorsements from influencers, key leaders in the Christian network and Fox News through aggressive PR outreach. Our performance marketing is experiencing positive ROAS and target LTV using advanced audience management, content testing and retargeting.Using analytics and user testing our team continues to plan the product roadmap using Big Room Planning to lower churn, increase LTV and communicate to our subscribed members through email and social media.

Chicago, Illinois, United States

I directed a talented team of analysts, data scientists and engineers providing insight into consumer and patient behavior attributes for improving the consumer & patient digital experience.I'm passionate about creating high performing and purpose driven teams and in this role I built a new hub and spoke analytics team from the ground up with >15 FTEs delivering data-driven insights to business units having no previous analytics. Acquired executive sponsorship to build a Digital Data Lake with advanced data modeling by centralizing data management, governance, engineering and data science. I then built a Decision Science team to develop business and technical expertise in Marketing, Brand, Philanthropy, Virtual Care and Digital Strategy defining KPIs and delivering insights and end to end attribution across our consumer and patient journeys.Being consumer insights driven, I enabled the enterprise digital marketing team with the capability to do precision marketing resulting in >$100M revenue growth through the implementation of a Data Management Platform. In addition, my team hydrated the CRM and architected the CDP to create a personalized consumer experience through data-driven profile attributes resulting in 2x growth in our high value customer segment.I made privacy a priority in the design and creation of our technology systems making this $30B heavily regulated enterprise 100% compliant with HIPAA, GDPR, HITECH & CPRA through implementation of a Consent Manager, server side analytics, data layer development, marketing tag management, governance processes, and real-time data scrubbing, cleaning and configuration.

San Francisco Bay Area

Portland, Oregon Area

As a Director of the Reporting & Analytics Platform at Sprinklr, I was responsible for creating and managing the strategic roadmap to advance the platform's capabilities and ensure competitiveness in the market. In this role I oversaw a product line serving over 500 clients globally (many of them Fortune 100 enterprise level companies) providing real time multi-channel integrated data insights. My primary responsibility was to provide a central strategy for the Reporting platform at Sprinklr and develop a center of excellence for knowledge, strategy and engineering development.I was successful at driving innovation through partnering with large definition partners such as Nike, Coca-Cola, Google, Apple and P&G to help build measurement strategies and design business requirements to enhance Sprinklr's award winning software.Through a data integrated approach the Sprinklr Reporting platform has undergone key web data integrations with Google Analytics, Adobe Site Catalyst and also custom client data re-hydration methods allowing clients to see a full consumer journey through analytics, which has led to advanced targeting and marketing segmentation.Managing and supporting teams is critical in my success leading the Analytics platform at Sprinklr. I managed the development of the software by working directly with an Agile/Kanban team based in New Delhi, India by identifying enterprise level user stories and writing technical business requirements for the development team. I also acted as a Reporting & Analytics subject matter expert supporting a team of over 100 Account Executives with training and documentation of the Reporting platform and Analytics best practices

Whq, Beaverton, Or

I was elevated within the Nike Global Consumer Knowledge team to a Sr. Engagement Analyst and leadership quickly used my experience to create a process for an Integrated Marketing Campaign Measurement platform. This effort aligned data and metrics across multiple marketing channels and functional teams resulting in a single place to communicate campaign success and impact on Nike’s Demand & Value Creation ROI models.In this role I engaged with Global Football senior leadership to develop and execute a measurement plan for the Nike Football App. I led teams that conducted deep-dive qualitative and quantitative research to inform the strategic roadmap for future releases of the App.

Whq, Beaverton, Or

Before being elevated to a team leader as a Sr Engagement Science Analyst, I was responsible for directing the measurement strategy for World Cup 2014. I aligned with Brand Marketing senior leadership (all the way up to the CMO) on key objectives and created a Measurement Plan to communicate success across six geographies and all functional teams. This initiative created a partnership with Consumer Digital Tech and their vendors to build an automated database producing data visualizations for the World Cup command center.Also in this role I worked directly with Nike’s top brands; Global Football, Basketball, Running, Women’s Training, Nike Sportswear, FBAT, Golf, Skateboarding & Hurley to develop independent measurement strategies for their category offenses. I also managed agency (Pointmarc & W20) teams to serve these brands with analysis and research helping Marketing Directors plan and optimize their campaigns.Part of my responsibility was creating a standardized and normalized measurement process for Digital Brand QBR reports to inform Brand Marketing leadership of performance and success.I successfully managed Nike.com's A/B multivariate testing program for brand experience pages informing the creative team on design & layout changes increasing engagement by 2x and revenue by approximately $1M.In this role I implemented a pilot research program with Blue Fin Labs and performed multiple case studies measuring the impact of Brand Media TV spots on social media.

Portland, Oregon Area

Managing Partner of a freelance analytics agency working with clients such as Nike, Wieden+Kennedy, Platt Electrical, Summit Projects, Blue Collar Interactive, SwellPath Interactive & PosterGarden.com.Our agency provided Digital Analytics & Insights for website behavior, social engagement, online advertising & search engine optimization.Our agency’s role was to create measurement frameworks focused on ROI, prepare customized reporting dashboards for research, display, executive meetings, etc. We also developed Adobe Site Catalyst tracking implementation for website re-designs and App launches.

Portland, Oregon Area

Awarded a competitive marketing internship through PSU’s Auxiliary Services Marketing Events & Services in the Smith Memorial Union.Managed development of Marketing Brand Strategy for Viking Bowl & Billiards Print, Digital, B2B and Opening.

Marketing & Advertising, Business And Community Development

Education record

Activities and Societies: Varsity Baseball National Honor Society Senior Class President